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Mobile marketing in 5G: New strategies in e-commerce
A comprehensive and high-speed 5G network will soon be a reality, and will give rise to new strengths and potential opportunities in e-marketing as well.
Smart packaging – the packaging of the future is already here
What makes packaging good? The answer is clear: added value. Many brands are currently delivering this with QR codes and other similar tools. But a new generation of smart packaging is already here: intelligent packaging.
The right way to apologize to customers
You've made a mistake that has impacted your customers, so you need a crisis management plan – and fast. An honest apology can work wonders and may even boost customer loyalty.
Marketing & Media
29.07.2021
Guide: How to create attractive product descriptions
Good product texts are essential for a successful online store. Our guide explains how to create product descriptions with that "wow" effect.
How the Stacey matrix is the foundation for your project management approach
Agile working may be touted as the silver bullet for efficient project planning and workflows, but taking the traditional approach can also help you achieve your goal quickly. This matrix will show you which method is right for you.
Lost in translation: how to avoid embarrassing marketing translation errors
You’ve defined your marketing strategy: you want your product to perform successfully abroad. But then, you get lost in translation. Translation errors can often make your entire brand presence fail. We have some tips on how to avoid them.
Registering a domain – your website’s business card
Whether a company profile or an online store: the domain is your signpost to attract users to your online presence. So, what’s the best way to register an Internet address? Our free guide has all the key facts!
Twitter’s new features: what can Blue, Fleets, and Spaces do?
The economic collapse of Twitter has already been predicted many times in the past. And yet the social networking site somehow always manages to impress with fresh ideas. It recently rolled out several new features. We took a look at them.
VR conferences: is virtual reality the video conference of the future?
Holographic meeting rooms, avatars for team members – will we even have to come face to face with each other in the future? What are the benefits of virtual reality technology for meetings and conferences? Where does it reach its limits?