First top speakers for DMEXCO 2023 announced
Aude Gandon (Global CMO of Nestlé), Tim Alexander (CMO of Deutsche Bank), Nadine Kamski (Media Director DACH, L’Oréal), Christian Raveaux (Head of Customer Insights & Media, REWE Group), and Thomas Wlazik (General Manager Global Business Solutions, DACH, NL, TikTok) are the first of well over 600 speakers at DMEXCO 2023. Europe’s leading digital marketing & tech event will be held this year in Cologne on September 20 & 21 under the motto “Empowering Digital Creativity”. Tickets are available now.
04.07.2023
BeReal: how to market on the trending app
BeReal was one of the most downloaded social media apps in 2022. Is the newcomer also suitable for marketing?
Media planning guide: 7 clever software tools
Software tools are a must when planning your media. We explore what media planning tool could be ideal for you!
EU Data Act: a new era for the data economy
The planned EU Data Act will kickstart a new era for the European data economy.
DMEXCO & DIGITAL X 2023: Cologne to become Europe’s digital hotspot in September
DMEXCO, Europe’s leading digital marketing & tech event, and DIGITAL X, Europe’s leading digitalization initiative organized by Deutsche Telekom, are joining forces and bringing not only digital topics from all business areas closer together, but relevant target groups as well.
29.06.2023
Blockchain – data protection asset or risk?
To reach its full potential as a technology of the future, blockchain must comply with data protection standards.
Guide: new adtech tools and technologies
Adtech is on trend: we introduce you to 10 adtech tools – a must-read full of new aids to boost your advertising!
Market research: The cornerstone of marketing
In this story, expert Janina Mütze shows how digital market research can be used for marketing.
Soar to success with conversational commerce
Boost your customer loyalty and conversions with our tips for effective conversational commerce.
Sell more on Black Friday with WhatsApp
Marketing and messaging expert Matthias Mehner explains why messengers should be part of every Black Friday strategy.
20.06.2023
Is the AI Act on the homestretch in Europe?
The AI Act will regulate the use of AI in the EU. We share some updates and an important statement from the BVDW.
Sustainable advertising – smart and efficient
Is sustainable advertising possible? We explore what constitutes responsible media planning and how it works.
Cookieless targeting: what’s it all about?
The end of third-party cookies is on its way. So, how can advertisers benefit from cookieless targeting?
How to optimize your marketing using adtech
Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.
Media planning: three hot tips for brands
What fresh trends are driving the advertising industry in 2023? Read on to learn how to optimally plan your media.
Create your online shop with composable commerce
When it comes to building online shops, companies are increasingly turning to composable commerce. Read more about the modular system here.
Creating a multilingual online shop
To be successful in e-commerce internationally, you should build your online store in several languages.