Marketers swear by third-party cookies, yet the privacy community has issued a warning. Google is therefore working on a successor to this technology, optimized in terms of data protection regulations. However, the deadline for the end of third-party cookies has now been postponed.
Web3 – everyone’s talking about the Internet’s next stage of evolution. The new net generation will be amazing, but also significantly more complicated. Here, we explain the most important Web3 terms to make the journey less bumpy.
The term “Web3” encompasses ideas and visions aimed at creating a modern, democratized Internet – whether through NFTs, blockchains, or other technologies. New NFT games are now also revolutionizing the gaming industry.
Blockchain project Solana has unveiled its “Saga” smartphone, slated to launch in 2023. Solana is also expanding development opportunities for blockchain apps, with the aim of finally integrating smartphones into the Web3 world.
The DMEXCO 2022 Conference will set new benchmarks when 15 themed summits intensively explore the current challenges and trends in digital marketing. Renowned media brands such as the Handelsblatt Media Group and brand eins will also be holding their own events live in Cologne. For the very first time, DMEXCO will host a DOOH Summit, where the most important players in the market will come together to discuss future developments in this booming sector.
It’s no secret that life isn’t easy for many providers of streaming services right now. But Netflix and Disney recently took the market by surprise with some clever moves. Find out everything you need to know about the new advertising partnerships here.