(Good) news for marketers: Google extends third-party cookies until 2024
Marketers swear by third-party cookies, yet the privacy community has issued a warning. Google is therefore working on a successor to this technology, optimized in terms of data protection regulations. However, the deadline for the end of third-party cookies has now been postponed.
Guide: What beginners need to know about the NFT trend
What do Paris Hilton and bored apes have in common? That’s right, you can buy them as NFTs. Non-fungible tokens are the hype of the hour. The DMEXCO guide tells you everything you need to know!
The most important Web3 terms at a glance – how many do you know?
Web3 – everyone’s talking about the Internet’s next stage of evolution. The new net generation will be amazing, but also significantly more complicated. Here, we explain the most important Web3 terms to make the journey less bumpy.
Guide: what you need to know about blockchain in marketing
Our new free guide explores what blockchain has to do with marketing and how marketers can implement it in practice. We also provide an outlook with regard to the technology’s potential.
With live data through dynamic times: What should marketers consider now?
Less organic in the shopping cart, balcony instead of Corsica, kitchen stove instead of restaurant - in these challenging times, preferences and purchasing behavior change in a short time.
NFT games: the next level of gaming
The term “Web3” encompasses ideas and visions aimed at creating a modern, democratized Internet – whether through NFTs, blockchains, or other technologies. New NFT games are now also revolutionizing the gaming industry.
Solana to produce blockchain smartphone for Web3
Blockchain project Solana has unveiled its “Saga” smartphone, slated to launch in 2023. Solana is also expanding development opportunities for blockchain apps, with the aim of finally integrating smartphones into the Web3 world.
Press release: Handelsblatt, brand eins, and DOOH: DMEXCO 2022 Conference to host 15 summits
The DMEXCO 2022 Conference will set new benchmarks when 15 themed summits intensively explore the current challenges and trends in digital marketing. Renowned media brands such as the Handelsblatt Media Group and brand eins will also be holding their own events live in Cologne. For the very first time, DMEXCO will host a DOOH Summit, where the most important players in the market will come together to discuss future developments in this booming sector.
04.08.2022
Will the phoenix soon be streaming from the ashes? New advertising partnerships at Netflix and other providers.
It’s no secret that life isn’t easy for many providers of streaming services right now. But Netflix and Disney recently took the market by surprise with some clever moves. Find out everything you need to know about the new advertising partnerships here.