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Media agencies recognize great potential in the area of retail media

Even though the current volatile situation may still put pressure on spending, media agencies are seeing the most dynamic growth in the digital advertising market. The media experts surveyed by DMEXCO attest to the category’s “growth” and “great potential,” saying it offers “great opportunities for retailers” and looks forward to a “bright future.”

DMEXCO

31.05.2023

DMEXCO survey on retail media in 2023

Retail media is booming. We asked experts and top media agencies what role they think retail media will play in 2023.

Retail Media E-Commerce

31.05.2023

The BVDW’s Retail Media Circle is defining standards for the industry.

The BVDW is uniting the retail media industry

The BVDW’s Retail Media Circle is establishing a clear framework for this rapidly growing advertising concept.

Retail Media E-Commerce

26.05.2023

Referral marketing is a particularly effective method for acquiring customers.

Successfully implementing referral marketing

Our referral marketing guide explores how to effectively turn recommendations into new customers.

Dialog Marketing Influencer

25.05.2023

Generational marketing centers around marketing strategies for Gen Z, Y, X, etc.

Generational marketing: targeting Gen Z, etc.

How do you tailor your marketing to Gen Z and others? What appeals to them and makes them tick? We have the answers!

Content Consumers

17.05.2023

Empowering Digital Creativity: That is the motto for DMEXCO 2023

This year, digital creativity has become an integral part of our living and working environment: in just the past few weeks, over one billion people have read texts and viewed images that have been created using artificial intelligence programs. Until now, they only analyzed existing data statistically, while these new programs are now implicitly creative and generate impressive results – something that, without human input, hardly seemed possible before: stories, descriptions, images, movies, physical products – and that’s just the start. On September 20 and 21 in Cologne, under the motto “Empowering Digital Creativity”, DMEXCO will discuss just what impact digital creativity has on the digital economy, which is also creative.

DMEXCO

16.05.2023