Stories

Expo
Expo
31.08.2020
Mapp in interview with DMEXCO
“Empower marketers and brands to break out from the pack” – that is Mapp’s mission. In this interview, Michael Diestelberg reveals how Mapp wants to put this message into practice as an exhibitor at DMEXCO @home and what the company is expecting from the digital expo:
DMEXCO report: how the digital economy is showing a clear attitude
What role does attitude play in the digital economy? Can a company’s attitude be compatible with its economic goals? And what are the major challenges being faced by the industry? Our new DMEXCO report gives you answers to these questions.
Pinterest as a marketing channel: is the network being wrongly neglected?
Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.
Infographic: 5 measures for extending the product lifecycle
If you want to establish your product in the highly competitive digital market, you need to be able to forecast the product lifecycle and pull the right levers at the right time in order to control it.
Expo
Expo
24.08.2020
10 valuable tips for your digital DMEXCO expo presence 2020
Purely digital and decentralized – DMEXCO 2020 will be DMEXCO @home and will embrace focused networking and intensive interaction with the global community. In our 10 tips, we reveal what you need to consider as an exhibitor at DMEXCO @home!
Your successful digital visit to the DMEXCO @home expo
Even a purely digital expo visit should be carefully planned. DMEXCO @home offers you the best possibilities for preparation so that you can dive into two eventful days at full power starting at 10 a.m. on September 23!
Guide: on the path to success with mobile app marketing
In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.
Expo
Expo
19.08.2020
DMEXCO @home: free guest tickets for exhibitors
DMEXCO @home, the digital version of DMEXCO 2020, gives exhibiting companies the full DMEXCO experience. As an exhibitor, you also benefit from a one-of-a-kind offer: an unlimited number of free guest tickets to your digital presence.
Will the coronavirus permanently change the face of e-commerce?
The coronavirus crisis hasn’t just hit in-store retail, but has also set the ball rolling in many aspects of the world of e-commerce. What long-term effects can be expected in online retail?
Conducting sales talks in coronavirus times – here’s how
Sales is one of the business areas that have been hit the hardest by the social distancing restrictions required during the coronavirus crisis. In this article, you can read how to conduct successful sales talks even without direct contact and what tools can help you.