Five effective teambuilding tips for your company
The pandemic and the shift to remote working mean that many people are struggling to feel part of a community. But choosing the right teambuilding event will soon have all your colleagues back on the same page again. We have five really useful tips to help you with this.
E-commerce: how to create distinct highlights to boost your Christmas trade
During lockdown, e-commerce gifted record sales to many retailers. How can brands benefits from this trend during this year’s Christmas season? And what strategies can they use to stand out from the competition?
Setting up effective hybrid meetings – 5 tips for working in hybrid teams
Thanks to the corona pandemic, hybrid teams, teleworking and home offices will probably be the norm in the future. We have five tips so that your hybrid conferences don't turn into unstructured, chaotic events.
Digital health apps: apps on prescription
Since 2020, digital programs have been eligible for prescription via the German statutory health insurance system as digital health apps (DiGAs). Which apps are already being used, and what is the reaction from doctors and patients?
Digital health: the healthcare system of the future
The aim of any healthcare system is to provide comprehensive medical care to citizens and improving preventive services so that people are less reliant on doctors and nurses. Digital health offers enormous opportunities in this respect.
Digital advertising is booming – a lasting trend or one-peak wonder?
At DMEXCO @home, the German Association for the Digital Economy (BVDW) presented the latest figures for digital advertising in its trend monitor for online media. One thing that stood out: online marketing revenues shot up rapidly in 2020.
The Pinterest Mindset and how to decode it.
Nikos Kotalakidis, Country Manager DACH at Pinterest tells us about user behavior, trust and the future of Pinterest in this DMEXCO interview.
AI regulation – smart move or real challenge?
Does the development and use of artificial intelligence need a legal framework? Katharina Rieke from the BVDW thinks so. In this interview, she discusses new guidelines and why companies especially should have AI regulation on their radar.
Guide: how to google like a pro
Google is a powerful search tool, but many of us don’t tap into its full potential. Search operators are the secret to how to google right. Jens Fauldrath from get:traction and Seokratie’s Julian Dziki share some practical tips.
14.10.2021
In-game advertising: how it drives brands forward
Games are no longer an enigma to advertisers. But when is it worthwhile for brands to bring in-game advertising into play? We interviewed Yves Bollinger (DDB / FTW Germany). Read here what potential he thinks it offers for marketers.