Stories

Christof Baron: “Blockchain has a speed problem”
Blockchain is one of the big buzzwords of 2018. DMEXCO asked media expert Christof Baron how this technology will influence the media business.
How companies benefit from programmatic
Advertising spaces are becoming increasingly programmatic. As a result, the power structure between companies, agencies and marketers is shifting.
Conversational commerce: when machines sell
Messengers and chatbots are taking on the roles of salespeople. This has both advantages and disadvantages.
We want your stuff!
You have relevant insights? Unique know-how? Trend-setting Use Cases? In short: Cool stuff? Bring it to us!
Media
Media
20.07.2018
Pinterest: digital window shopping is gaining ground
The visual network is beaming with new features and increasing figures. Here are the most important facts and tips.
Media
Media
19.07.2018
Alexa, what is the future of voice assistants?
All the big names in the industry are seeking to take the top spot in the market that could also fundamentally change marketing.
Media
Media
18.07.2018
Rus Yusupov about the phenomenon HQ Trivia
What is the future of television? Rus Yusupov has an answer to this question: it is called HQ Trivia.
Media
Media
16.07.2018
Facebook, Instagram, YouTube: the competition among video platforms is heating up
Where is the best place to present your moving images. Spoiler: it depends...
Future
Future
13.07.2018
Using future technologies to tap into new business opportunities
Smart Data, AI, AR and IoT are not only disruptive, but also enable new business models.
Marketing
Marketing
12.07.2018
Branded content: branding without advertising
What can be done to combat consumer advertising fatigue? An interesting option is branded content.