Final countdown: the last news prior to DMEXCO 2018
In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.
The growth mindset: all innovations start off in the head
The pressure to innovate in the age of digitalization requires a different attitude among employees.
Customer centricity: Data ownership as central basis
To put the customer back at the center of attention, companies have to invest in their own data.
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