Stories
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.
Is advertising experiencing an identity crisis? Part II
Why native advertising is not the solution
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.
Influencer marketing: Who’s the right one for the job?
A four-tier classification simplifies the decision
German login alliances: The potential of Verimi and Net-ID
Easy access for customers - Better data for the companies involved
Is advertising experiencing an identity crisis?
Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
