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Successful A/B testing in e-commerce: Why precise hypotheses are important
A/B testing is an efficient instrument to let shop owners optimize their websites. Precise hypotheses lay the foundation for meaningful results. Our free template shows you how to define them to achieve a constructive outcome.
10.03.2020
Programmed for the future: Five programmatic advertising trends
Despite all the prophecies of doom and fears, programmatic advertising continues to scoop up a steadily increasing share of the advertising market. Here you can read about the five programmatic advertising trends that will shape the online marketing cosmos in 2020 and beyond.
06.03.2020
3 tips for voice search in eCommerce: How to get your store voice search-ready
Voice search via voice assistant is preparing to become a standard for online searches. With this in mind, anyone whose business model is based on eCommerce is well-advised to prepare his or her website and company for this development.
06.03.2020
5 tips to successfully implement the design-thinking process
In Part 2 of our series on design thinking, you will learn the prerequisites that must be met to implement a design-thinking process in product development and sales – to unlock its full potential.
04.03.2020
Guide: How to plan a successful cross-media campaign
A good marketing campaign involves different communication channels in the effort to reach the target group in multiple ways. In our guide, you can read how to develop an expedient cross-channel strategy.
02.03.2020
How agencies optimize your collaborations with influencers
New channels, new creators, new formats: Influencer marketing is becoming more and more complex. Without technical solutions and professional support, it is almost impossible to tap the growing potential of brand ambassadors.
28.02.2020
Agile project management: A comparison of 5 practical tools and apps
It took just a few years for agile project management to establish itself as a standard in software development. Here you will find out which five software tools and apps ideally map and support the processes involved in agile project management.
27.02.2020
How do brands make the leap onto the Instagram Explore page?
In the world of social media marketing, getting onto the Instagram Explore page is the equivalent of striking gold. After all, appearing there makes it much easier to acquire new followers and increase your Instagram reach.
25.02.2020
Developer Relations – Why software vendors should invest in DevRel
Developer relations, or developer marketing, is seen as one of the top trends in the digital economy. IT and tech companies enjoy huge economic benefits from a direct line to external developers.
“Attitude matters” is the motto of DMEXCO 2020
What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.
18.02.2020
