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Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
06.03.2025
AI Boom: Is Europe Still in the Race – or Already Left Behind?
A DMEXCO column by Carsten Rasner, Managing Director of the Board of the German Association for the Digital Economy (BVDW), on Europe’s race for AI leadership.
05.03.2025
Accessibility in digital marketing: a new must-have
From summer 2025, digital accessibility will be a requirement for B2C companies operating in the EU. But accessibility also increases reach, improves the UX, and strengthens trust in your brand. So, what’s the key to accessibility in marketing?
27.02.2025
From Ads to Action: How Brands Can Cut Carbon Emissions Through Sustainable Advertising
A DMEXCO column by Evgeny Popov.
26.02.2025
The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst.
20.02.2025
Performance branding – the recipe for success in 2025
One question has dominated marketing debates in recent years: performance or branding? Successful marketers today are now combining both. They know that short-term sales gains can be sustained only with effective brand building.
19.02.2025
Update: the 4 leading ecommerce trends of 2025
Faster, more personalized, smarter – online retail never stands still. This spring, AI, automation and new shopping experiences are picking up speed. Act now to avoid being left behind! Discover four ecommerce trends you need to embrace in 2025.
18.02.2025
Think globally, design locally: Retail media trends 2025
A DMEXCO column by Patricia Grundmann, Chairwoman of the Retail Media Circle (RMC) within the German Association of the Digital Economy (BVDW).
14.02.2025
3, 2, 1, next: Short-form video is king in marketing
Social media is a gigantic stage – and short-form videos put brands in the spotlight. TikTok and similar platforms have revolutionized how users consume content. What does this mean for your brand? Time for a deep dive into the world of video marketing.
The creator economy trends for 2025: The boom continues
We’ve passed the tipping point: The future for the creator economy is golden. We take an in-depth look at some of the hottest creator economy trends for 2025 – from AI to virtual influencers to the TikTok ban, we’ve got it covered!
11.02.2025
Gen Z leads the social search movement
For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.
07.02.2025
Smart AI agents for marketing: your much-needed upgrade
Your campaigns have good click rates, but is conversion falling short of expectations? This is exactly where a smart AI marketing agent can lend a hand – by analyzing data, suggesting optimizations and implementing measures autonomously.
05.02.2025
Navigating AGI’s Intersection of Business, Ethics, and Agency
A DMEXCO column by Evgeny Popov.
04.02.2025
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head of Future Innovation & Tech at the German Association for the Digital Economy, reveals how CMOs can use generative AI marketing techniques to develop innovative strategies by combining efficiency, creativity and personalization.
30.01.2025
DMEXCO Column: Retail Media in 2025
A DMEXCO Column by Corinna Hohenleitner, Vice President of the German Association for the Digital Economy (BVDW) e.V.
29.01.2025
Successful partnership between Koelnmesse and the BVDW extended
Koelnmesse and the German Association for the Digital Economy (BVDW) are renewing their partnership. Together, they will continue to organize DMEXCO, Europe’s leading event for digital marketing and technology, in the coming years. This ensures that Cologne will remain the hub for marketing, data, and technology and the place where decisive impulses for the industry are set. Gerald Böse, President and Chief Executive Officer of Koelnmesse, and BVDW President Dirk Freytag met in Cologne for the official contract signing.
29.01.2025
Interactive storytelling: gamification and storytelling marketing
Interactive storytelling is revolutionizing marketing: Gamification combined with narratives creates immersive brand experiences that actively involve customers.
28.01.2025
mADizin: The Future of Personalized Healthcare Communication
A DMEXCO Column by Thilo Kölzer, COO DocCheck AG
27.01.2025
