Stories

In the run-up to Christmas, there is always an unprecedented number of parcels to be delivered. Logistics 4.0 is set on bringing them to people’s doors using drones, but is it that advanced yet and where do online retailers fit in?

To place powerful and effective podcast advertising, you need to pursue innovative brand communication paths. We interviewed Wolfgang Bscheid to find out how advertising in podcasts lets brands experiment with the communication of tomorrow.

Podcasts are growing in popularity – including among advertisers. However, podcast advertising has nothing in common with a typical radio commercial. We interviewed Wolfgang Bscheid to explore how podcast advertising can work.

Content marketing will get more personal in 2021. More individualization, more personalization, new video formats, and strong communities: these content marketing trends will be spurring us on in 2021.

In the medium term, long-established data collection strategies will no longer bring the desired success. Marco Szeidenleder, founder and Managing Partner of Pandata, shows us what data trends to expect in 2021.

More intelligent algorithms, greater emphasis on content quality, and improved user experience: these are all topics that will shake up search engine optimization in 2021.