Climate change, sustainability, zero waste, and political involvement – an interest in future-oriented topics and social change is one of the latest trends taking social media platforms by storm, and not only as a result of “Fridays for Future”. It goes without saying that influencers have embraced this, too.

Brand awareness is the reputation that your brand has among the public. For small and medium-sized enterprises, it is often not easy to build a popular brand image. Our seven strategies make it possible.

Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.

Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.

In an era of digital transformation, a new leadership culture is needed. In particular, increasing technologization demands a stronger focus on people in order to inspire and motivate employees. Here, you can find out how to take a motivational approach to employee management.

LinkedIn is one of the biggest career platforms on the Web and has evolved into a digital networking forum. Besides making new contacts, it is worth boosting your B2B marketing on LinkedIn. We have put together five tips for your B2B marketing performance.

During the coronavirus crisis, Facebook and Instagram were updated with a new shop system that could outcompete the likes of Amazon and other shopping platforms. What opportunities do the social media modules offer to e-commerce? Read on to find out what new features are available and what sellers need to watch out for.

The future of e-commerce is being massively influenced by the use of artificial intelligence. AI in online retail is already contributing to a significantly improved user experience by offering personalized buying experiences.

The use of augmented reality not only leads to better results when it comes to the user experience. In product development as well, AR technologies are gaining ground and come with significant advantages.