Connected TV: understanding its uniqueness and maximizing its potential
Connected TV is trending in the media landscape. We explore what that means for advertisers. Tim Nieland from Ad Alliance and Christian Russ from Samsung Ads also look ahead to the future of advertising in the CTV era.
TV streaming in 2022: These trends are revealed in the Zattoo report
The Zattoo TV Streaming Report 2022 reports on television habits, now and in the future. Read our story to find out what marketers need to know about their target group these days.
Greater control of digital campaigns in connected TV
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.
NFT streaming: the next level of digital art appreciation
Admiring NFT art has not been that easy for fans of digital one-of-a-kind items – until now, because there’s finally a practical solution. The new StreamNFT service lets you stream NFTs from the comfort of your TV!
Goldbach Advanced TV study: connected TV advertising works
Marketers, take note! The 5th Goldbach Advanced TV study has been published and reveals that online euphoria remains high among TV viewers. The study also shows that advertising in the connected TV environment works.
DMEXCO Digital Spring Summit: The Future of Marketing is “Onchain” Not “Online”
Successful premiere: For the first time in its history, DMEXCO — Europe's leading digital marketing & tech event — kicked off the marketing year with a “Digital Spring Summit”. Featuring more than 80 speakers on four parallel channels, the warmup to DMEXCO 2022 presented more than 25 hours of programming. Over 6,000 members of the digital marketing community participated in the event. The key topics of the DMEXCO Digital Spring Summit were the developments in Web3 and their impact on marketing and society.
05.05.2022
The 2022 DMEXCO Digital Spring Summit – our recap
Packed full of powerful statements, insightful panels, and inspiring keynotes, the first-ever DMEXCO Digital Spring Summit explored the digital industry’s key trends for 2022. These were the event highlights:
04.05.2022
Why you shouldn’t miss the DMEXCO Digital Spring Summit!
On May 3, we’ll be getting in the mood for the 2022 event year. The DMEXCO Digital Spring Summit is the starting signal for the digital industry. Continue reading to find out what’s on the agenda!
02.05.2022
Digital vs. analog – how to make your office paperless
In spring 2022, the National Association of Statutory Health Insurance Funds (GKV) caused a stir in Germany. When making a statement on mandatory COVID-19 vaccinations, it claimed that there simply wasn’t enough paper to write to all insured persons due to a severe shortage.
8 cybersecurity companies that investors should have on their radar
The cybercommunity is vulnerable – that’s nothing new. What’s new is the large number of innovative cybersecurity companies. Which 8 brands and cybersecurity stocks should be on your watchlist this year?
Cybersecurity at companies: the key to successful digitalization
In an increasingly digitalized world, IT security is becoming the focus of attention. Successful cyberattacks can cause lasting damage to companies, making a holistic cybersecurity strategy all the more crucial.
25.04.2022
Mental health: digital solutions for prevention and therapy
Psychological wellbeing is increasingly in the spotlight, with intelligent, digital mental health solutions playing an ever-greater role in diagnosing, treating, and preventing mental disorders. We took a look at what’s already on the market and compiled the most interesting ideas.
VR treatments for mental health? The possibilities are already huge
Given that mental disorders are on the rise globally, improving access to treatment is essential. Our article explains the potential of VR when it comes to mental health.
How Job Aid Ukraine aims to help war refugees
Shortly after the war in Ukraine broke out, Marcus Diekmann set up Job Aid Ukraine to offer fresh prospects to refugees. We sat down with him to talk about his initiative.
Eintracht Frankfurt, Freeletics, Snap and Twitch are announced as the first top speakers for the DMEXCO Digital Spring Summit
Piran Asci (Managing Director, KoRo Handels GmbH), Berit Bretschneider (Marketing Director DACH, BookBeat GmbH), Ellie Hughes (Head of Reputation, Freeletics), Timm Jaeger (CEO, EintrachtTech, Eintracht Frankfurt), Dr. Volker Kitz (lawyer and author on the Spiegel bestseller list), Philipp Klösel (Head of Online Marketing & Media, Peek & Cloppenburg KG), Götz Trillhaas (Managing Director, Snap Germany) and many other speakers await the DMEXCO community at the Digital Spring Summit on May 3, 2022. The digital-only event will be held from 9:00 a.m. to 3:30 p.m. on the DMEXCO platform (DMEXCO Community) and is free for all participants. You can register for tickets now.
07.04.2022
5 groundbreaking campaigns promoting mental health
Can advertising campaigns open up and encourage dialogue about mental health? Yes, they can – and they are doing it in some very innovative ways. Read on for five examples of successful campaigns aiming to raise awareness of mental health.
Guide: Why a CDP is essential to your marketing strategy
The customer data platform – or CDP for short – is currently one of the most exciting sales and marketing tools. Our guide explains why it should become an indispensable part of your marketing strategy.
Gigafactory opens: what Tesla can teach us about digitalization
In March 2022, the Gigafactory started operating. The high-tech factory is trailblazing in many respects. So, we explored what Germany can learn from the Gigafactory when it comes to digitalization.