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Emerging Markets

The economy in industrial countries may be declining, but emerging markets such as China and Russia are in high demand. Although it’s true that new investment opportunities abound, tapping into new sales markets still poses significant ch...
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Augmented reality: the better reality thanks to clever apps
Most people are familiar with the concept of virtual reality. However, very few know much about augmented reality – or AR for short – which is driven by a principle that seems to be quickly outrunning VR.
In-game advertising: how it drives brands forward
Games are no longer an enigma to advertisers. But when is it worthwhile for brands to bring in-game advertising into play? We interviewed Yves Bollinger (DDB / FTW Germany). Read here what potential he thinks it offers for marketers.
Grocery store of the future – will we soon only be buying our food online?
Self-service grocery stores, or supermarkets, emerged in the US in the 1930s and were a real innovation at the time. But are they now outdated? We spoke to Gorillas’ Alexander Brunst about current trends and the grocery store of the future.
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15.03.2019
How to enter new markets successfully
Tapping new sales markets is a challenge for business development and marketing.
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.