Posts under the Topic:

Direct marketing

Marketing
Marketing
15.07.2020
Positive energy! How emotional marketing wins the hearts of customers
Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.
Business
Business
19.06.2020
Does an agency need attitude?
Companies usually communicate their attitude proudly and publicly to the outside world through their mission statement. Are attitude and purpose needed, and maybe even crucial, for agencies as well?
Marketing
Marketing
13.02.2020
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
Business
Business
11.02.2020
Agile sales – 8 steps to building agile sales teams
Agile sales is key to achieving a powerful, flexible and viable sales force. Agile sales teams are created by adapting methods such as Scrum or Kanban as used in software development and IT project management.
Marketing
Marketing
13.08.2019
Why e-mail marketing has become far more than just e-mail marketing
Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.
Resources
Resources
28.06.2019
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
Resources
Resources
15.03.2019
How to enter new markets successfully
Tapping new sales markets is a challenge for business development and marketing.
Resources
21.01.2019
How product marketing delivers new product ideas
The pressure to innovate is growing. How dialog with customers helps to generate new product ideas and features.
Business
Business
23.11.2018
Experience creates success: Online retailers show how
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.
Resources
Resources
13.11.2018
There’s life in the old dog yet: e-mail marketing of the future
E-mail marketing and newsletters have long been declared dead. But the reality is very different.