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The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.
E-mail marketing and newsletters have long been declared dead. But the reality is very different.
The start-up has clustered the world into 3x3 meters. CMO Giles Rhys Jones explains how this will benefit companies.