Posts under the Topic:
Direct marketing
28.06.2019
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
15.03.2019
How to enter new markets successfully
Tapping new sales markets is a challenge for business development and marketing.
21.01.2019
How product marketing delivers new product ideas
The pressure to innovate is growing. How dialog with customers helps to generate new product ideas and features.
23.11.2018
Experience creates success: Online retailers show how
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.
13.11.2018
There’s life in the old dog yet: e-mail marketing of the future
E-mail marketing and newsletters have long been declared dead. But the reality is very different.
08.08.2018
How what3words wants to revolutionize the location search
The start-up has clustered the world into 3x3 meters. CMO Giles Rhys Jones explains how this will benefit companies.