Posts under the Topic:

Personalization

Media
Media
28.04.2020
How to reach your target group more individually with psychographic targeting
Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.
Business
Business
23.12.2019
Shopping in a collective – Social commerce is evolving into social group buying
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
Business
Business
09.10.2019
What role does personalization play in content commerce?
Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.
Marketing
Marketing
23.09.2019
Messengers in corporate communications: more than notifications with emojis
Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.
27.06.2019
Matthias Mehner: Messenger marketing and the future of customer communication
Messengers enable conversational marketing on a grand scale. What do brands need to know now?
30.05.2019
Karen Kaushansky speaks about conversational marketing and voice interfaces
Karen Kaushansky explains conversational marketing and shows brands a way into the future of voice.
Future
Future
22.01.2019
AI Ethics I: What do we want to use AI for?
Artificial intelligence can help solve many problems, but it can also create new ones if we are not careful.
13.12.2018
Personalized audio advertising in real-time
Steve Dunlop speaks with Alex Wunschel about AdTech and creativity.
Marketing
Marketing
06.12.2018
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
Marketing
Marketing
05.12.2018
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.