Posts under the Topic:
Personalization
30.05.2019
Karen Kaushansky speaks about conversational marketing and voice interfaces
Karen Kaushansky explains conversational marketing and shows brands a way into the future of voice.
22.01.2019
AI Ethics I: What do we want to use AI for?
Artificial intelligence can help solve many problems, but it can also create new ones if we are not careful.
13.12.2018
Personalized audio advertising in real-time
Steve Dunlop speaks with Alex Wunschel about AdTech and creativity.
06.12.2018
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
05.12.2018
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.
03.12.2018
German login alliances: The potential of Verimi and Net-ID
Easy access for customers - Better data for the companies involved
07.11.2018
AI in companies: Definitely a matter for top management
Personalization is the most important task for artificial intelligence, but it’s just the beginning.
02.10.2018
What’s hot in content marketing – part 1
Content marketing has established itself as a discipline, but new trends are constantly creating changes.
06.08.2018
How Deutsche Bank benefits from new technologies
CMO Tim Alexander explains how marketing is evolving into a strategic corporate function.
04.07.2018
Adobe survey reveals the ingredients required to achieve great customer experiences
2018 Digital Trends report indicates impressive customer experiences require impressively designed content.