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Digitalization has reshaped marketing. In a world of constant sensory overload , banner ads alone struggle to achieve the desired effect. If brands want to successfully spread their content, this means they need to raise their game when they communicate with their customers. Personalization – in other words, providing content that is tailored to the target group – is emerging as a game-changer here. And for good reason: personalized advertising offers brands a completely new range of opportunities to optimize the customer journey, to gain and retain customers, and consequently to position themselves on the market so they are ready to face the future. Personalized communication – is it the new standard? Around 84 percent of respondents to a Sa...
Guide: Why a CDP is essential to your marketing strategy
The customer data platform – or CDP for short – is currently one of the most exciting sales and marketing tools. Our guide explains why it should become an indispensable part of your marketing strategy.
Brand loyalty: 5 strategies for long-lasting customer bonds
Loyal customers benefit brands in many ways: not only are they keen, frequent buyers, but they also incidentally act as promotional ambassadors and product advocates. But how can you generate brand loyalty? Download our guide to learn more!
Personalized learning: a game changer for individual development possibilities
Optimizing individual learning processes using state-of-the-art technologies: What are the challenges and benefits of personalized learning and what should future-oriented education look like? We explored the digital learning concept.
Cognitive marketing: boost your B2B marketing
Emotions play a key role not only in B2C sales, but in B2B sales as well. Read on to find out how you can benefit from this state of affairs using clever cognitive marketing.
Account-based marketing: 7 steps for implementing it in B2B marketing
If you want to make an impression in B2B marketing, you need one thing above all else: a promising strategy. Account-based marketing helps brands build a trusting relationship and strong bond with their customers.
The Kano model: how to wow your customers
The Kano model enables you to identify the product and service attributes that make your customers’ hearts beat for joy. Read on to find out what it’s all about and how you can ramp up the wow factors in your business.
How the IoT is challenging data protection
Companies have to utilize the pioneering technologies of the Internet of Things to stay competitive. However, that can quickly become extremely tricky in terms of data protection!
Guide: Identify key customer types and successfully engage with them
Whether consultation or sales, when it comes to convincing customer interactions, the right approach plays a vital role. Our guide shows you how to win over even the most challenging customer types.
Personalization principles for the “new normal”
As a reaction to the COVID-19 pandemic, consumer behavior is changing on a dime, in new and frankly unpredictable ways. As the whole world is forced to rethink their online vs offline habits, their spending power, their personal and professional priorities, buying habits are fluctuating in kind. For online retailers this means an upending of existing norms. And it means needing to find ways to adapt – fast.