Posts under the Topic:

Personalization

How the IoT is challenging data protection
Companies have to utilize the pioneering technologies of the Internet of Things to stay competitive. However, that can quickly become extremely tricky in terms of data protection!
Business Marketing
07.10.2020
Guide: Identify key customer types and successfully engage with them
Whether consultation or sales, when it comes to convincing customer interactions, the right approach plays a vital role. Our guide shows you how to win over even the most challenging customer types.
Personalization principles for the “new normal”
As a reaction to the COVID-19 pandemic, consumer behavior is changing on a dime, in new and frankly unpredictable ways. As the whole world is forced to rethink their online vs offline habits, their spending power, their personal and professional priorities, buying habits are fluctuating in kind. For online retailers this means an upending of existing norms. And it means needing to find ways to adapt – fast.
Future
Future
14.07.2020
European digital ethics: the key to regaining data sovereignty
Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.
Media
Media
28.04.2020
How to reach your target group more individually with psychographic targeting
Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.
Business
Business
23.12.2019
Shopping in a collective – Social commerce is evolving into social group buying
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
Business
Business
09.10.2019
What role does personalization play in content commerce?
Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.
Marketing
Marketing
23.09.2019
Messengers in corporate communications: more than notifications with emojis
Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.
27.06.2019
Matthias Mehner: Messenger marketing and the future of customer communication
Messengers enable conversational marketing on a grand scale. What do brands need to know now?
30.05.2019
Karen Kaushansky speaks about conversational marketing and voice interfaces
Karen Kaushansky explains conversational marketing and shows brands a way into the future of voice.