Stories

Marketing
Marketing
10.09.2018
Blockchain, art & 15,000 euros for a post
With his work, the artist Albrecht Behmel builds a bridge between the graphic and the digital world.
Planning and Guidance Aids for DMEXCO 2018
Here are all the tools you need to make your visit to the Expo and Conference a success.
Final countdown: the last news prior to DMEXCO 2018
In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.
Future
Future
08.09.2018
The growth mindset: all innovations start off in the head
The pressure to innovate in the age of digitalization requires a different attitude among employees.
Future
Future
08.09.2018
Four theses: What the future holds for marketing
From storytelling to chatbots: CMOs and CDOs reveal what will be important in marketing.
Expo
Expo
08.09.2018
Alexa, what’s up at DMEXCO?
In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.
Speakers’ Forum Highlights
The top speakers and topics you definitely don’t want to miss on September 12 and 13.
DMEXCO Party: Love and Engtanz in Wolkenburg
The official party on the first evening takes as its motto “DMEXCO meets I LOVE ENGTANZ”.
Marketing
Marketing
06.09.2018
Customer centricity: Data ownership as central basis
To put the customer back at the center of attention, companies have to invest in their own data.
Marketing
Marketing
06.09.2018
Mobile data – and its added value for marketing
Data generated by smartphones enable new marketing strategies. Daniel Rieber (MMA) explains how.