The grocery delivery service Alpakas has sustainability at the heart of its concept – thus setting itself apart from the competition. But how does zero packaging and zero waste work in the delivery service business?
Adidas recently caused a stir with an ad campaign for sports bras. Why? Instead of using images of the new bras, the sports gear giant opted for bare breasts. Adidas’s intention was to promote diversity and body positivity.
Gamers don’t have the best reputation. The cliché is that they’re predominantly young males who fanatically play PC games. But what really makes the gaming target audience so unique, and how important is it for your marketing?
After two years of the coronavirus pandemic, it’s now the Ukraine war that’s shocking and unsettling people. The rheingold institute in Cologne has published a depth psychology study that sheds light on society’s current mood.
Addressable TV, connected TV, social TV – digitalization is seeing advertisers implementing new strategies to reach consumers. However, brands still invest billions in TV commercials during major broadcasts – such as the Super Bowl.
The Amazon Ads team is pushing a new ad tech product to market, Amazon Marketing Cloud (AMC), that will allow advertisers to evaluate and optimize their investments in Amazon advertising campaigns in a whole new way, regardless of channel.
Another customer has complained? That might be frustrating, but it’s not the end of the world. If your returns management is handled cleverly, you’ll surprise your customers and gain new fans for your brand. Our checklist explains all!
2022 will be a significant year for Instagram. After Mark Zuckerberg’s image platform recently came under fire, Meta now wants to implement some changes to lighten the mood and get back on people’s good side.
In response to allegations of sexism in the German advertising industry, a handful of female activists formed the Ad Girls Club in 2020. Their demands have now been heard by the German General Association of Communication Agencies (GWA).
Collaborating with influencers is now an integral part of the marketing mix. The influencer industry’s revenue grew to an estimated 13.8 billion euros in 2021. Experts anticipate that this figure will increase even further.
Microsoft is set to buy the world-famous video game corporation Activision Blizzard for almost 70 billion U.S. dollars. The acquisition would see Microsoft become the world’s third-biggest gaming company – closely behind Tencent and Sony.
To complement its year-round platform, DMEXCO – Europe’s leading digital
marketing & tech event – will be getting the show on the road for the digital
economy when it hosts the “DMEXCO Digital Spring Summit” for the very first time
on May 3, 2022. The all-day event, which will shine a light on the hot topic “Web3”
and others, is free for members of the DMEXCO community.