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22.12.2018
Link Management: A checklist shows how it works
Links are used almost everywhere in the digital environment. But real management for this is still rare.
B2B e-commerce: from exotic to standard
E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.
Brand safety is still too often underestimated
Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?
Marketing & Media
17.12.2018
Marketers demand more quality from Facebook
Users distrust Facebook, advertisers continue to invest. Coca-Cola CMO Michael Willeke explains why.
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.