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Listen better: Making new decisions with listening
Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.
Marketing & Media
14.05.2019
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers
Marketing & Media
13.05.2019
Tools that help you to design powerful social graphics easily
A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
Focus outbeats scutter: present and future of social media
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
Marketing & Media
08.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
How to increase reach and interactions with Instagram stickers
They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.
Marketing & Media
03.05.2019
WhatsApp marketing: professionalized private chats with customers
How the popular messaging service can be used best as a marketing tool and in which cases digital customer conversations via messenger are suitable.
Marketing & Media
03.05.2019
Social media: more than just another communication channel
More and more companies are discovering social media as a channel for addressing customers
Consolidation among social media platforms
Social media provides profound data and is increasingly becoming part of everyday professional life.