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DMEXCO trend survey on energy and advertising: Although the consumption of resources is becoming increasingly important, only a minority of people are implementing specific measures
58% of the marketers surveyed are clear on one thing:
the consumption of energy and resources by advertising is becoming increasingly
important in 2023. However, just 38% of companies will pay greater attention to
the CO2 emissions of different marketing measures when planning future budgets.
On the other hand, the answer to the question of who should bear the costs of
climate-neutral campaigns is unanimous: the advertisers. These are the initial
findings from a representative online survey conducted by Civey on behalf of
DMEXCO in December 2022, which involved 501 employees in the communication,
PR, media, and marketing sectors.
18.01.2023
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
ChatGPT: what is the AI chatbot capable of?
ChatGPT is “just” a chatbot, but somehow the hottest topic on the Internet. Why? What does ChatGPT offer? And what potential does the AI chat tool have?
02.01.2023
Tech in education: why WWF Germany is embracing experience learning and VR
Experience learning with complex content: WWF Germany is leveraging virtual reality to show how hydrogen can be produced and put to good use in the future. The NGO is thus leading the way when it comes to digital learning content.
22.12.2022
Agencies in 2023: crazy times lie ahead!
Whether new technologies, societal changes, and budget cuts: agencies face major disruptions in 2023. Although the year will be difficult, it will also be full of potential.
20.12.2022
Social Media Trends 2023: AI, Mastodon, BeReal, Lensa & social listening
Social media are subject to constant change. Their evolution in recent years from social networks to platforms for news, shopping, and political topics seems to know no end. Here are the social media trends of 2023 at a glance!
Top 10 marketing skills for 2023
The rapidly evolving world of digital marketing demands special expertise from marketers if they want to stay ahead of the curve. We’ve put together a list of 10 essential skills that marketers should acquire in 2023.
15.12.2022
Digital learning: Boosting careers through online training
Digital learning is taking the world by storm. The digitalization boost from the pandemic has played its part in this. But online training also has attractive USPs of its own. We’ll explore them in this story.
08.12.2022
Edtech: The playground for technologies of the future
Edtech has become the frontrunner in groundbreaking innovation. VR, blockchain, AI – digital education is more exciting than ever. We took a look at what’s making edtech so exciting right now. So get out your pencils and pay attention!
05.12.2022
Immersive learning: experience education up close and personal with VR and AR
Immersive learning is bringing digitalization in education to a new level: Augmented reality (AR) and virtual reality (VR) technologies provide an intensified learning experience. What does virtual learning look like and what examples of its use already exist? You’ll find all the answers below.
05.12.2022
w3.vision: Where does it go from here? Where does the Web3 community currently stand?
w3.vision was one of the highlights of DMEXCO 2022. The makers of the w3.fund succeeded in creating a playground for the illustrious Web3 community that was very well received. DMEXCO23 is already in the planning stages and there will be a w3.vision there again, too.
30.11.2022
Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
24.11.2022
Sustainable human resource management equals business success
Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.
23.11.2022
Five exceptional Black Friday campaigns
Black Friday and Cyber Monday are two days that are undoubtedly in every marketer’s calendar as retailers all over the world outdo each other with bargains and insane offers. Read on for our pick of the best Black Friday strategies
23.11.2022
Sustainable Development Goals: How companies can operate sustainably
The United Nations has formulated 17 Sustainable Development Goals (SDGs) as a call to action to tackle the climate crisis. Read on to find out how companies can use the SDGs to play important roles in creating a sustainable world.
22.11.2022
Not just a trend: why more and more influencers are promoting sustainability
More and more influencers are wanting to take a stand. Content creators and their followers have been sensitized to sustainability issues for some time now, and this awareness is growing by the day.
Although the war in Ukraine and other global crises are currently dominating the headlines ahead of climate change and its effects, the issue of sustainability is one that concerns and stirs up emotions in us all. Time is running out: heat waves, droughts, forest fires, water shortages, and the extinction of entire species are just some of the most devastating effects of climate change manifesting themselves with increasing frequency and force, and Germany isn’t being spared either. Nor is the economy, which is facing greater pressure to act.
Black Friday marketing in 2022: 5 tips for your social commerce strategy
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!
14.11.2022
Advertising & sustainability: how ecofriendly is the industry in reality?
Green marketing has been trending for the past few years. Brands and companies are presenting themselves as sustainable and eco-conscious. But does their marketing live up to that, and how can companies advertise in a greener way?
09.11.2022
