Stories
Conference
Ad
26.08.2019
“Trust in you!” – the best seminars, worklabs and demos
This is what you shouldn't miss at DMEXCO 2019
Business
Business
26.08.2019
How to prevent creative bottlenecks and burnout with more clarity and automated steps
Modern marketing and creative teams have never been under more pressure to stand out, but breakdowns in the creative process have you pushing your pencil more often than boundaries. Learn why process is the key to gaining clarity to create.
Marketing
Marketing
22.08.2019
Stop the bombardment! Why conversations with customers are so important for companies
We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.
Business
Business
20.08.2019
How successful B2B eCommerce works
Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.
Marketing
Marketing
19.08.2019
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
Resources
16.08.2019
Three learnings from the success story of Opinary
Leveraging the reader’s opinion to gain more relevant reach.
Business
14.08.2019
Is your shop secure against written warnings?
Legal services put you on the safe side.
Marketing
Marketing
13.08.2019
Why e-mail marketing has become far more than just e-mail marketing
Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.
Marketing
Marketing
12.08.2019
Between likes and hashtags: What really matters when choosing the right influencer
With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.