Stories

In the era of digitalization, transformation should be a constant in the working culture of a company. Anyone who fails to recognize the latest trend will be left behind. To lead the way and keep their company on track, managers need one thing in particular: a clear attitude!

As the saying goes, “trade is change”, and it is especially true for giant online sales channels like Amazon. Useful tools designed for Amazon merchants will help you set up your business perfectly and get better results.

The new 5G cellular standard is pushing the door to the future wide open, creating entirely new opportunities for mobile commerce, particularly in the e-commerce segment. It also represents a milestone in the advancement of IoT, the Internet of Things.

Search terms relating to the coronavirus are among the keywords that are currently being blocked by marketers the most. Oliver Hülse from Integral Ad Science explains why a good brand safety and suitability strategy should not simply focus on blocklists.

Digitalization makes it possible to work together in virtual teams whatever the location. However, remote working poses special challenges to managers. In the following, we’ll explain how to successfully overcome these.

In successful agencies, the professional onboarding of new clients is a top priority. Besides sharing expectations and defining common goals and processes, the focus is on building trust.

Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.

They professionally present their clients in the best possible light – but many agencies struggle when it comes to strategic self-marketing. But if you only rely on recommendations, you are in danger of a rude awakening, especially in times of crisis.