To establish social selling in your company, you need social sellers above all else. Who is the ideal candidate for this role and what factors do you need to consider when introducing social selling? We have 7 tips to get you started!
As social selling becomes a popular sales concept, more and more sales channels are finding their way onto social networks. To successfully implement this strategy, social selling and marketing must be closely harmonized with one another.
As a sales concept on social media, social selling promises to open new doors to customers and make sales processes more effective. What’s behind the trend and what opportunities does it present, especially in coronavirus times?
Boomers are more trend-conscious, wealthier, and tech-savvier than they’re given credit for – and it doesn’t stop there. Read on to learn what matters to the boomer generation and why it can pay off for brands to embrace this target group.
The BI field is moving at a fast pace and determining how companies will work with data in the future. In our story, we present 5 key business development trends that pave the way for even better decision-making.
If you want to emotionally engage with your customers and convince them of your products and services, you need to really know and understand their needs. But what exactly is the difference between a target group and buyer persona?
From a digital standpoint, the German construction sector is trailing behind other industries, despite the fact that it could benefit greatly from digitalization. Building information modeling and other technologies could turn that around.