Stories

DMEXCO 2021 will take place on September 7 and 8
The date for DMEXCO 2021 has changed: It will take place next year on September 7 and 8 in Cologne. The event was originally planned for September 22 and 23, 2021. The reason for the date shift: due to the coronavirus pandemic new date options in the Koelnmesse trade fair calendar became available for the event.
DMEXCO marketing precap part 3: data trends of 2021
In the medium term, long-established data collection strategies will no longer bring the desired success. Marco Szeidenleder, founder and Managing Partner of Pandata, shows us what data trends to expect in 2021.
Guide to radio advertising – on the same wavelength as your target group
Radio is not afraid of digitalization; in fact, new audio formats are continually boosting the relevance of radio in the marketing media mix. Together with Frank Bachér from RMS, we show you how audio and radio advertising work.
DMEXCO trend survey: The majority of marketers are in favor of advertising money being invested sustainably
Most marketers prefer advertisers to spend their money on media and platforms that act in the interests of society. Communications experts are against the censorship of fake news, but if lies on platforms and social networks can be verified as being untrue, they want them to be identified as such. Those are two of the findings from a representative online survey commissioned by DMEXCO and conducted by Civey among 500 communication, marketing, and PR specialists in November 2020.
Guide: Best practices for customer interviews in product management
Customer needs are at the heart of product development, so customer interviews are an essential part of market research in product management. Our guide describes the critical success factors for customer surveys.
DMEXCO marketing precap part 2: SEO trends of 2021
More intelligent algorithms, greater emphasis on content quality, and improved user experience: these are all topics that will shake up search engine optimization in 2021.
Spotlight on Stathletes: data & analytics for professional sports
Meghan Chayka is co-founder and CEO of Canadian sports data and analytics company Stathletes. Her customers are professional ice hockey teams that want to use data to optimize their performance, leave behind the competition, and wow fans.