The consumer decision journey – on the path toward valuable customer contact
Understanding purchasing decisions using the concept of customer journeys is an outdated approach: the traditional model often can’t be applied to today’s purchasing processes. That’s where the consumer decision journey comes into play.
Successful NFT marketing: big brands are providing new momentum
Non-fungible tokens, or NFTs for short, are a profitable marketing tool. Big brands, including Nivea and Adidas, are now getting in on the act. Our story reveals what the one-of-a-kind trend is all about.
Digital marketing trends of 2022: shortage of skilled professionals a hot topic
We asked, you answered. The results of our DMEXCO trend survey are now in and show that the shortage of skilled professionals is the digital marketing trend topic of 2022. Read on to find out all about it and other trends.
Influencer commerce – THE new method for monetizing your sales funnel
Influencer commerce is one of the megatrends of the year. But what’s it all about and how can brands use the method effectively? Our free checklist gives you an overview. Download our practical input and get started now.
DMEXCO Trend Survey: the shortage of skilled professionals is the hot topic for 2022
Diversity, sustainability, and data strategy: these topics dominate the public debate on digital marketing. But in practice, one particular issue concerns marketers and communications experts for 2022: the shortage of skilled professionals. This finding has emerged from a representative online survey conducted by Civey on behalf of DMEXCO. Next, in second to fourth place, are finding new revenue streams, New Work, and logistics problems.
12.01.2022
IoT trends: what we can expect in 2022
The Internet of Things has long ceased to be hot-off-the-press news. Ericsson predicts there will be 29 billion IoT devices worldwide in 2022. We have summarized the most important drivers.
Instagram’s 2022 Predictive Trend Report: What drives Gen Z
TikTok is giving Instagram stiff competition, and is taking Generation Z by storm. The report on future changes to Instagram should especially convince the platform’s young, opinionated users.
B2B influencer marketing: eight fascinating personalities for your business
Influencer marketing has long been reserved for B2C, but now more and more companies are recognizing the potential of collaborating with influencers for B2B. We took a look at eight personalities from the field of B2B influencer marketing.
Boosting cooperation between sales and marketing with closed loop reporting
A close collaboration between the sales and marketing teams is essential if a company is to be successful. Closed loop reporting can strengthen this relationship and optimize processes on both sides. Our guide shows what this involves.
20.12.2021