Recap of DMEXCO day 1: The digital industry makes a spectacular comeback to Cologne
After the digital quantum leaps of recent years, the top minds, agencies, and companies returned to DMEXCO 2022 full of exciting insights. Warning, may be habit forming: our highlights will leave you wanting more!
21.09.2022
A great choice of top speakers for DMEXCO 2022
If you’re really looking forward to DMEXCO 2022, then the wait is nearly over. Read our story to find out more hot-off-the-press news about the lineup of top speakers.
16.09.2022
Exhibitor highlights of DMEXCO 2022
With over 560 partners, DMEXCO 2022 offers a huge range of businesses and agencies from all around the world. In our story, we have listed some highlights – guaranteed to be worth a visit.
16.09.2022
Innovative tools and state-of-the-art solutions at DMEXCO 2022
Are you already in the know about the latest tools for getting the best results from your marketing activities? Get an update at DMEXCO 2022! Numerous developers – both famous and less well-known – will be presenting their innovative solutions.
16.09.2022
Parties and events at DMEXCO 2022
As expected, DMEXCO 2022 features interesting topics and an inspirational program. As in previous years, you can also look forward to a diverse array of parties and events that you definitely shouldn’t miss.
15.09.2022
DMEXCO 2022: Your Guide to the homecoming of the digital industry in Cologne
The wait is finally over – DMEXCO 2022 will be our opportunity to get together again, live and in person. We can hardly wait to welcome our international digital community to Cologne, so fasten your seat belts and get ready for Europe’s leading digital marketing and tech event!
08.09.2022
Web3 marketing? What marketers need to know!
Metaverse and Web3 are just around the corner – and will fundamentally change digital marketing as we have known it. What should marketers consider in their Web3 strategy and what opportunities does Web3 offer?
K-Scan: How Kaufland is expanding its digital self-service system in stores
More and more retailers and supermarket chains are trying to optimize their customer experience in their physical stores. Kaufland’s solution for this is its new digital shopping and payment option, K-Scan.
Blockchain, metaverse, NFTs – how do they all tie in together?
Blockchain technology is the foundation for a decentralized web and is reviving the vision of a fair and democratic Internet. But what do the metaverse and NFTs have to do with it? Read on for the answer!
DMEXCO 2022 | Recommendations Part II
Have you already taken a look at our conference agenda? We have picked out some of the program highlights. Curtain up for Quantum Metric, HUAWEI Ads, PEGA und United Internet Media.
Cybersecurity in Web3 – will the new net cause new problems?
The new Internet generation – Web3 – is opening up countless exciting opportunities. However, opportunities often come with risks. So, how does Web3 fare from a cybersecurity perspective? This story has the answer.
29.08.2022
DMEXCO 2022 | Recommendations Part I
Have you already taken a look at our conference agenda? We have picked out some of the program highlights. Curtain up for Asana, CHILI publish and treedom.
Henrik Bredenbals from w3.fund joins DMEXCO for an interview
Web3 is the scene’s hype – and DMEXCO 2022 is also embracing it. In collaboration with w3.fund, the first-ever w3.vision will be held this year as an exclusive deep dive into Web3. We spoke to w3.fund’s Henrik Bredenbals ahead of the event.
Mobile office: almost two-thirds of companies are now offering remote working
The world of work is being recharged: a new, representative online survey conducted by Civey on behalf of DMEXCO, Europe’s leading digital marketing and tech event, found that 61 percent of companies from a wide range of industries now offer the option to work from home or remotely. A fifth of the approximately 1,000 HR managers surveyed said that their company even allows a four-day week.
24.08.2022
(Good) news for marketers: Google extends third-party cookies until 2024
Marketers swear by third-party cookies, yet the privacy community has issued a warning. Google is therefore working on a successor to this technology, optimized in terms of data protection regulations. However, the deadline for the end of third-party cookies has now been postponed.
Guide: What beginners need to know about the NFT trend
What do Paris Hilton and bored apes have in common? That’s right, you can buy them as NFTs. Non-fungible tokens are the hype of the hour. The DMEXCO guide tells you everything you need to know!