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The future for agencies: Are full-service agencies on the way out?
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?
User experience in online stores: these are the biggest sources of frustration
To be successful in e-commerce, it’s essential to offer a good user experience in your online store. However, customers and brands have surprisingly different views on what the worst bugbears are.
Social selling e-book: integrating social media into your sales strategy
Whether B2B or B2C, from LinkedIn to Clubhouse, and for all channels, tools, and KPIs – our free e-book tells you everything you need to know about social selling, presents insights, tips, checklists, and statements.
The LinkedIn Social Selling Index (SSI): just a marketing ploy or a useful KPI?
With its SSI, LinkedIn wants to provide its own metric for making social selling success measurable. Is the LinkedIn Social Selling Index really a useful benchmark for measuring your success or merely an advertising gimmick?