Stories
Marketing
Marketing
05.12.2018
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.
Marketing
Marketing
03.12.2018
German login alliances: The potential of Verimi and Net-ID
Easy access for customers - Better data for the companies involved
Business
Business
29.11.2018
Is advertising experiencing an identity crisis?
Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.
Media
Media
26.11.2018
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
Marketing
Marketing
23.11.2018
Why ‘Initiative Q’ belongs to the marketing textbook
You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.
Business
Business
23.11.2018
Experience creates success: Online retailers show how
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.
Marketing
Marketing
22.11.2018
Five examples of social media marketing in B2B
Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.
Marketing
Marketing
19.11.2018
Five insights for content marketing in B2B
As a recent survey shows, B2B and B2C are continuing to converge in content marketing.
Business
Business
16.11.2018
Social selling: New features, new luck
These are the features with which social platforms are again trying to profit from eCommerce.