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Frank Schätzing and the CMOs of Adobe, IBM, Oracle, SAP & Co.: The global digital economy meets at DMEXCO @home 2021

“What if we just saved the world?” That’s what Frank Schätzing will be asking in his talk on the first day of DMEXCO 2021. On September 7 at 10:20 a.m. CET, the German bestselling author (“The Swarm” and others) will be discussing his new book on the climate crisis and why society needs to take action now. In addition, ZDF correspondent and author Nicole Diekmann (“The Shitstorm Republic”) will be analyzing whether we’ve lost the ability to talk fairly and openly to each other in the digital world on September 7 at 5:40 p.m. CET together with other experts.
September 2, 2021

This year’s all-digital DMEXCO will also be a meeting place for top global CMOs from the digital economy. There will be a total of 600 speakers including the likes of Chief Marketing Officer Steve Axe (Nomad Foods), Maryam Banikarim (Nextdoor), Leanne Cutts (HSBC), Ariel Kelman (Oracle), Ann Lewnes (Adobe), Merle Meier-Holsten (Visa), Roger Solé (WeWork), Carla Piñeyro Sublett (IBM) and Julia White (SAP).

“With this year’s conference, we wanted to make a point of also providing a stage to those who shape the marketing of tomorrow: CMOs. Their decisions and viewpoints define the future of our digital industry. During discussions and collaborative talks, marketing managers and leading digital personalities will be able to explore our priorities as an industry and pave the way for sustainable, fair, and diverse online marketing. All in keeping with our DMEXCO motto of #SettingNewPriorities this year,” emphasizes Professor Dominik Matyka, Chief Advisor of DMEXCO.

For the very first time, DMEXCO participants and all the other 600 conference speakers will also be able to follow the presentations and panels on their smartphones and tablets this year. The new DMEXCO app is now available to download for iOS and Android devices from the corresponding stores and will also grant mobile access to all the other features of DMEXCO @home. The new digital platform is already open at

Tickets for DMEXCO @home start at €39

There are two types of ticket for DMEXCO @home this year: the Standard ticket for 39 euros and the Premium ticket for 99 euros. Both tickets give participants unlimited access to networking, as well as to the conference content and all DMEXCO features. Premium ticket holders can additionally enjoy the DMEXCO @home content and video-on-demand platform containing all the talks and masterclasses for an entire year. Tickets are available here.

Image material for DMEXCO can be found online at


DMEXCO is Europe’s leading digital marketing & tech event. We are the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value.

In Cologne and online, we set the benchmark as a network and business platform for the digital economy. Decision-makers continue to educate themselves and be inspired, make contacts, and conclude deals. DMEXCO — where tomorrow’s digital business happens today. DMEXCO 2021 will take place on September 7 and 8, 2021.

The German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.

Information, along with photos, videos, and original sounds and audio clips, can be found at,,, and