How can companies in the digital industry show a clear attitude and better prepare for future crises? Dorothee Bär, Minister of State for Digitalization at the German Federal Chancellery, shares her thoughts on these questions.
The start of DMEXCO @home is drawing closer and, in the coming weeks, we’ll be giving you a sneak preview of our exciting conference formats.
Today, we’re kicking things off with the first master classes – with AB Tasty GmbH, MGID.Inc, Talkwalker GmbH, novomind AG, Dynata, Adform, and Oracle. More coming soon in the conference program!
At many companies, internal communication is not given enough attention. However, that is the wrong approach. In our whitepaper, you will learn how to optimize the communication within your company in 7 steps.
“Empower marketers and brands to break out from the pack” – that is Mapp’s mission. In this interview, Michael Diestelberg reveals how Mapp wants to put this message into practice as an exhibitor at DMEXCO @home and what the company is expecting from the digital expo:
What role does attitude play in the digital economy? Can a company’s attitude be compatible with its economic goals? And what are the major challenges being faced by the industry? Our new DMEXCO report gives you answers to these questions.
Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.
If you want to establish your product in the highly competitive digital market, you need to be able to forecast the product lifecycle and pull the right levers at the right time in order to control it.