Stories

Is advertising experiencing an identity crisis?
Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
Why ‘Initiative Q’ belongs to the marketing textbook
You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.
Experience creates success: Online retailers show how
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.
Five examples of social media marketing in B2B
Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.
Five insights for content marketing in B2B
As a recent survey shows, B2B and B2C are continuing to converge in content marketing.
Social selling: New features, new luck
These are the features with which social platforms are again trying to profit from eCommerce.
Resources
Resources
15.11.2018
How content marketing can benefit from a code of conduct
Everyone seems to have a different understanding of content marketing.
“Smart Campaigns:” Google uses AI to advertise for SMEs
Google has turned to a new type of campaign to attract small and local businesses
Resources
Resources
13.11.2018
There’s life in the old dog yet: e-mail marketing of the future
E-mail marketing and newsletters have long been declared dead. But the reality is very different.