Stories
Ready for DMEXCO 2018: Report from the day before
The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.
How @ links on Instagram are pushing marketing
Instagram is changing its APIs and marketers their strategy.
GDPR and ePrivacy: The impact on marketing
The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.
Relationship management doesn’t need words
To offer customers real added value, strategy and technology in companies must be more closely intertwined.
Video boom: Why marketers love moving images
Video is all the rage. Publishers have the opportunity to serve these with their high-quality environments.
“No doubt we will set the bar even higher”
BVDW President Matthias Wahl speaks about his expectations for DMEXCO 2018 and the association's offerings.
Blockchain, art & 15,000 euros for a post
With his work, the artist Albrecht Behmel builds a bridge between the graphic and the digital world.
Final countdown: the last news prior to DMEXCO 2018
In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.
The growth mindset: all innovations start off in the head
The pressure to innovate in the age of digitalization requires a different attitude among employees.
Four theses: What the future holds for marketing
From storytelling to chatbots: CMOs and CDOs reveal what will be important in marketing.
