Trust, ethics and a new customer focus – the trends of DMEXCO 2019
At DMEXCO we will be presenting you the future trends you should be aware of. We have summarized these in a roadmap for you.
09.09.2019
Why Trust is rightly top of DMEXCO’s agenda
DMEXCO’s theme of ‘Trust in You' couldn’t be a more relevant and timelier topic for when the top minds in advertising, media and technology gather in Cologne this year.
Is messenger marketing coming to an end?
We will show you what all WhatsApp, Apple, etc. can do for businesses.
Familiar yet new: Acoustic focuses its attention on marketing
Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.
“The demand for ethics in the digital industry is growing”
Interview with Matthias Wahl, President of the German Association for the Digital Economy, BVDW
Free e-book download: Topic focus Collaboration
How digitalization is changing the way companies and agencies work together
Conversion and marketing efficiency
The best seminars, worklabs and demos
30.08.2019
Turning user generated entertainment into money on TikTok
Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.
Brands on the Internet – the best seminars, worklabs and demos
Recommendations for CMOs, marketing managers and brand managers
28.08.2019
“Trust in you!” – the best seminars, worklabs and demos
This is what you shouldn't miss at DMEXCO 2019
26.08.2019
Clarity and automated steps reduce bottlenecks and bournout
Modern marketing and creative teams have never been under more pressure to stand out, but breakdowns in the creative process have you pushing your pencil more often than boundaries. Learn why process is the key to gaining clarity to create.
26.08.2019
Stop the bombardment! Why conversations with customers are so important for companies
We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.
How digital value-added concepts help in B2B eCommerce
Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.
20.08.2019
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
Three learnings from the success story of Opinary
Leveraging the reader’s opinion to gain more relevant reach.
16.08.2019
Is your shop secure against written warnings?
Legal services put you on the safe side.
14.08.2019
Why e-mail marketing has become far more than just e-mail marketing
Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.
Between likes and hashtags: What really matters when choosing the right influencer
With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.
12.08.2019