How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.
Are you lacking a collaboration tool for communication, social media management or transparent project management? We introduce our favourites, which are sure to lend you a helping hand when working from home.
Voice search via voice assistants, the rapid development of smart home devices, the increasing popularity of podcasts – the spoken word is gaining traction. Voice marketing is tapping into this trend and opening up new horizons in B2B.
A/B testing is an efficient instrument to let shop owners optimize their websites. Precise hypotheses lay the foundation for meaningful results. Our free template shows you how to define them to achieve a constructive outcome.
Despite all the prophecies of doom and fears, programmatic advertising continues to scoop up a steadily increasing share of the advertising market. Here you can read about the five programmatic advertising trends that will shape the online marketing cosmos in 2020 and beyond.
Voice search via voice assistant is preparing to become a standard for online searches. With this in mind, anyone whose business model is based on eCommerce is well-advised to prepare his or her website and company for this development.
A good marketing campaign involves different communication channels in the effort to reach the target group in multiple ways. In our guide, you can read how to develop an expedient cross-channel strategy.