Stories

Business
Business
07.01.2019
Fewer purchase cancellations: the user experience during checkout
When online purchases are canceled shortly before the purchase is made during checkout, the user experience is often the reason.
Media
Media
05.01.2019
What all does the app with the sing-along videos have to offer?
The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.
Marketing
Marketing
03.01.2019
Is it all just bullshit bingo? The most overestimated trends in 2019
Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in 2019.
Resources
Resources
22.12.2018
Link Management: A checklist shows how it works
Links are used almost everywhere in the digital environment. But real management for this is still rare.
Business
Business
21.12.2018
B2B e-commerce: from exotic to standard
E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.
Media
Media
19.12.2018
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.
Marketing
Marketing
18.12.2018
Brand safety is still too often underestimated
Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?
Media
17.12.2018
Marketers demand more quality from Facebook
Users distrust Facebook, advertisers continue to invest. Coca-Cola CMO Michael Willeke explains why.
Future
Future
13.12.2018
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
Future
Future
12.12.2018
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries