Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Transformation
Brand & Brand Safety
Artificial Intelligence
E-Commerce
Content
Social
Data & Analytics
Online Advertising
Future
Performance Marketing
Technology
Creativity & Design
Targeting
New Work
B2B
Leadership
Influencer
Philosophy & Ethics
Start-up
Agencies
Sustainability & Green Economy
Corporate
Customer Experience
Business
Blockchain & Web3
Video & Connected TV
Entrepreneurship
Adserving and Tracking
Audio and Voice
Personalization
Marketing Automation
VR / AR / XR
#attitudematters
Mobile
Food & Health
Search & SEO
Dialog Marketing
Compliance & Privacy
Product Management
Digital Media & Trading
Sports and Gaming
Retail Media
Chatbots
DMEXCO Column
Direct Marketing
Agile Marketing
Publishing
CRM / Database
Diversity & Inclusion
Alliances
Education
Public Policy
Programmatic
Marketplaces
Ad Networks
IoT & Industry 4.0
Purpose Driven Marketing
Human Resources
Cyber Security
OOH
Robotics
Deep Learning
Mobile Payment
Smart Products, Cities & Homes
Cloud Computing
Green hosting – how to make your company website more ecofriendly
Web hosting has been criticized for its high energy consumption. The industry is responding with sustainable green hosting options. We explore how green hosting works and how your company can use it.
03.11.2022
State of DOOH: The trends advertisers need to know
Advertising posters, billboards, banners, and video screens – out-of-home advertising is a proven marketing measure. But we’re now seeing significant growth in the digital out-of-home segment, so read our guide to find out more about the trends.
31.10.2022
Retail media: These are the insights you need to know
Brands, companies, and online stores are restructuring their marketing and opting for retail media. Read our guide to find out which retail media strategies are being implemented and which trends are emerging.
28.10.2022
Top speakers & sessions: This was the red-hot lineup at DMEXCO 2022!
Wow! What a hit! With around 40,000 visitors, more than 770 speakers, and 560 partners, DMEXCO 2022 may be over, but in our heads we're still there. And that’s thanks to the incredibly engrossing and inspiring speakers & sessions.
12.10.2022
What the workspace of the future looks like
Hybrid work is here to stay. Even after the pandemic, many companies will offer home office and remote work to retain their employees. But this mix of office and home presents some challenges. How can office space be used cleverly, what makes teams come to the office, and how do you create the perfect working environment there?
#DMEXCO2022: What agencies need to have on their radar for 2023
With one crisis after another, companies and agencies have faced a multitude of challenges over the past two years – and there are more to come. Read on to find out how agencies should be preparing for 2023.
10.10.2022
Recap of DMEXCO 2022: Two days of fast-forwarding into the digital future
There’s no stopping the digital and tech industry. Two days full of highlights at DMEXCO 2022 proved exactly that. Google, MediaMarktSaturn Retail Media, Twitter, and other industry giants were at the leading edge with exciting insights.
06.10.2022
DMEXCO 2022: Top sessions on retail media
Retail media offers plenty of exciting opportunities for advertisers to establish a brand, so it’s no surprise that it attracted a lot of attention at DMEXCO 2022. We’ve summarized the most important sessions.
05.10.2022
A strong comeback: DMEXCO 2022 welcomed 40,000 trade visitors
Cologne, September 22, 2022 — Following a three-year break due to the pandemic, DMEXCO celebrated its strong comeback at the Koelnmesse exhibition center. This year, around 40,000 visitors from 91 countries and 560 partner companies took part, live and in person, in Europe’s most important expo and conference for digital marketing & tech. Under the motto “We progress together”, a total of over 770 speakers discussed what social advancement in the digital age could look like. DMEXCO 2023 will take place again at the Koelnmesse exhibition center on September 20 and 21, 2023, again under the sponsorship of the German Association for the Digital Economy e.V. (BVDW).
23.09.2022
Recap of DMEXCO day 1: The digital industry makes a spectacular comeback to Cologne
After the digital quantum leaps of recent years, the top minds, agencies, and companies returned to DMEXCO 2022 full of exciting insights. Warning, may be habit forming: our highlights will leave you wanting more!
21.09.2022
A great choice of top speakers for DMEXCO 2022
If you’re really looking forward to DMEXCO 2022, then the wait is nearly over. Read our story to find out more hot-off-the-press news about the lineup of top speakers.
16.09.2022
Exhibitor highlights of DMEXCO 2022
With over 560 partners, DMEXCO 2022 offers a huge range of businesses and agencies from all around the world. In our story, we have listed some highlights – guaranteed to be worth a visit.
16.09.2022
Innovative tools and state-of-the-art solutions at DMEXCO 2022
Are you already in the know about the latest tools for getting the best results from your marketing activities? Get an update at DMEXCO 2022! Numerous developers – both famous and less well-known – will be presenting their innovative solutions.
16.09.2022
Parties and events at DMEXCO 2022
As expected, DMEXCO 2022 features interesting topics and an inspirational program. As in previous years, you can also look forward to a diverse array of parties and events that you definitely shouldn’t miss.
15.09.2022
DMEXCO 2022: Your Guide to the homecoming of the digital industry in Cologne
The wait is finally over – DMEXCO 2022 will be our opportunity to get together again, live and in person. We can hardly wait to welcome our international digital community to Cologne, so fasten your seat belts and get ready for Europe’s leading digital marketing and tech event!
08.09.2022
Web3 marketing? What marketers need to know!
Metaverse and Web3 are just around the corner – and will fundamentally change digital marketing as we have known it. What should marketers consider in their Web3 strategy and what opportunities does Web3 offer?
01.09.2022
K-Scan: How Kaufland is expanding its digital self-service system in stores
More and more retailers and supermarket chains are trying to optimize their customer experience in their physical stores. Kaufland’s solution for this is its new digital shopping and payment option, K-Scan.
01.09.2022
