Shopping in a collective – Social commerce is evolving into social group buying
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
The mere-exposure effect – Why content marketing works
Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.
Referral marketing: nothing is more valuable than good referrers
The ratings of satisfied customers are essential for a company's success. The referral rate is therefore one of the most important KPIs for companies. In this story you will learn how to determine this rate and what can be deduced from it.
2020 digital marketing trends – what awaits us in the new year?
Digital marketing benefits like no other discipline from changing trends and new technology. In our look at the 2020 digital marketing trends, we highlight the innovations that are set to dominate marketers’ business operations and everyday life.
Rethinking messenger marketing – what now after the WhatsApp newsletter ban?
Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.
Building a sales team – how to find the perfect candidates
Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.
Beautify your sales: tips for outstanding UX design
The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.
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