100 million dollars every day! That is the level that experts at Juniper Research expect losses caused by online advertising fraud to reach by 2023. We reveal the best ways to protect yourself against ad fraud.
Mobile shopping on smartphones, tablets, and other mobile devices is also becoming increasingly popular among your target group. If you want to give your brand a boost, here are 5 tips to be successful in mobile commerce.
Niklas Hartmann, Managing Director at ReachOn GmbH, explains how brands can use Instagram to expand their reach. The social media expert demonstrates how effective a combination of hashtags, collaborations and articles can be.
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?
What will the world look like after Covid? How can we actively help shape it? What role does digitalization play in this? What priorities do we want and need to define for the future? With the #SettingNewPriorities motto, DMEXCO 2021 aims to discuss all these questions with its community and come up with real solutions for a post-Covid world.
DMEXCO, Europe’s leading digital marketing & tech event, and Digital X, Europe’s leading digitalization initiative launched by Deutsche Telekom, will share the stage for the first time in 2021 at the Koelnmesse exhibition center. Digital X explores issues surrounding the digital transformation, while DMEXCO’s main focus is on digital marketing. In this respect, digital topics and relevant target groups will be closely merged and September will see Cologne becoming more of a hotspot for everything digital than ever before. More details on the exact setup of the two events will be released in June.
The advertising spending of marketers is continuing to become increasingly digital and is shifting toward the big platforms – those were the findings of a survey DMEXCO conducted among its community. Budgets are mainly being set aside for search engines, social media channels, editorial content websites, and audio and video platforms. Surprisingly, traditional channels such as TV and radio are also still proving popular.