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Cognitive marketing: boost your B2B marketing
Emotions play a key role not only in B2C sales, but in B2B sales as well. Read on to find out how you can benefit from this state of affairs using clever cognitive marketing.
Toolkit: 18 Instagram tools to make your brand take off!
Do you want more followers on your brand’s Instagram page? Then there are apps that can really help you. In our toolkit, we reveal which Instagram tools are especially useful.
The 3 most powerful motivational TED Talks
Is your mood at rock bottom or frustration eating you up? These three TED Talks let you in on how to get back your motivation and positivity and turn even setbacks and crises into something good. Let’s get started!
Image SEO checklist: image optimization to boost your website’s ranking
Every website needs visual elements. Image files therefore also play a central role in search engine optimization. But image SEO isn’t just about image optimization, it also includes on-picture, on-page, and off-page factors.
Female Founder Initiative – for more women in the tech industry
Tech startups are spreading like wildfire, but if you look closer, one thing stands out: it’s mainly men who are igniting the flame. The Female Founder Initiative wants to change that.
10 ways to effectively invest your paid media budget in B2B
After many companies cut their paid media budgets last year due to the pandemic, the B2B sector is now being increasingly invested in again. Our story reveals how to fully leverage your paid media budget!
Guide: How to avoid “meeting fatigue”
Why do video conferences feel so strenuous? And how can we manage meeting fatigue, which has now become a widespread phenomenon? Our free guide contains practical tips for organizing and moderating virtual meetings.
CES 2021: 6 relevant marketing trends unveiled by the virtual tech show
The Consumer Electronic Show (CES) not only marks the start of the tech year, but is also regarded as a major trendsetter for marketers around the globe. You definitely won’t want to lose track of these 6 marketing trends seen at CES 2021.
Calling all sales reps: these 7 communication models should be on your radar!
People who work in sales know that communication is more than just exchanging information. You also have to read between the lines to really understand the other person. These seven communication models will help you do that!
Digital commerce trends of 2021: these changes are emerging
While 2020 hit in-store retail hard, e-commerce saw a massive boost as a result of the coronavirus pandemic. Here, we take a look at the key digital commerce trends that should be on marketers’ radars now.
What’s next for LinkedIn? Spam pesterer or business network?
Who hasn’t received an intrusive offer promising the ultimate solution on LinkedIn? And then there’s the growing number of fake profiles. Why is all this happening on a business platform, and where is LinkedIn heading?
Programmatic video: moving images and programmatic advertising cleverly combined
Linear TV advertising and traditional video ads are usually wasted on a lot of people. That’s why programmatic video advertising is paving the way for the future, because it allows campaigns to be targeted and placed much more efficiently.
Jan Garnefeld appointed as new Director of Sales & Operations at DMEXCO
As the new Director of Sales & Operations with effect from February, Jan Garnefeld, 40, will be responsible for the analog and digital trade show business of DMEXCO, Europe’s leading digital marketing and tech event. He will be taking over from Dr. Christoph Menke-Salz, who started a new position as Sports Director of the German Hockey Federation in January 2021.
Whitepaper marketing guide: create lead magnets!
Whitepapers are a content format that not only generates leads, but also boosts brand awareness and reinforces your expert status. Download our free guide to find out everything you need to know about whitepaper marketing!
Affiliate marketing: here are the trends of the future
Amid the coronavirus pandemic, brands with an affiliate marketing strategy in place stormed ahead of the competition in 2020. In this story, we explore why that was the case and where the latest affiliate marketing trends are heading.
Content audit checklist – here’s how a content inventory works
Does your website content help you achieve your business goals? Only a content audit can really answer that question reliably. Optimize your UX, performance, and ROI using our content audit checklist!
Account-based marketing: 7 steps for implementing it in B2B marketing
If you want to make an impression in B2B marketing, you need one thing above all else: a promising strategy. Account-based marketing helps brands build a trusting relationship and strong bond with their customers.
Pinterest Story Pins: a feature you should know as a marketer
Instagram, LinkedIn, and other platforms set the ball rolling, and now Pinterest has introduced new creator features, too – including the Pinterest Story Pins. Read on to discover what makes these so special and how you can leverage them.
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