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Boosting cooperation between sales and marketing with closed loop reporting
A close collaboration between the sales and marketing teams is essential if a company is to be successful. Closed loop reporting can strengthen this relationship and optimize processes on both sides. Our guide shows what this involves.
20.12.2021
CMS request for proposal: how an RFP template can smooth the way
If your company is planning to relaunch its website, it will usually also need to find a suitable content management system. But what exactly does “suitable” mean?
Checklist: Greenwashing – how green should your marketing be?
Green marketing is right on trend, but the line between successful advertising messages and greenwashing can sometimes become blurred. What must marketers keep in mind, and what should they do if they are unsure? Our brand-new checklist will fill you in.
14.12.2021
The metaverse – future reality?
The metaverse is how many tech corporations envision the future. But what is that actually supposed to be? Our story takes a look at how Mark Zuckerberg and others intend to create a new reality.
13.12.2021
The Nobel Peace Prize: A huge honor for the courageous journalist Maria Ressa
Renowned Filipina journalist Maria Ressa was awarded the Nobel Peace Prize on December 10 in recognition of her brave and unrelenting fight for press freedom. We were extremely fortunate to have the opportunity to meet Maria Ressa at DMEXCO 2020, when she sat down for a Fireside Chat.
07.12.2021
Which women’s network is the right one for you?
Women's networks are on the rise, as more and more businesswomen and female founders are choosing to connect with each other. But which women's network is the right one for you? Read our free guide to find out more.
29.11.2021
Augmented reality: the better reality thanks to clever apps
Most people are familiar with the concept of virtual reality. However, very few know much about augmented reality – or AR for short – which is driven by a principle that seems to be quickly outrunning VR.
24.11.2021
What can women’s networks offer today?
Business women’s networks are booming, with everyone talking about them – as evidenced by hashtags like #femalepower and #femalebusiness on social media. We asked four successful women about the advantages of women’s networks.
24.11.2021
Guide: Essential coding skills for marketers
Technical processes and coding are increasingly becoming part of our everyday digital world, so it's high time for you to learn a few coding skills. Our checklist tells you how and explains which ones will benefit marketers in particular.
18.11.2021
Target group analysis: How to avoid target group conflicts on your website
Can you reach several target groups with just one website? We give tips on target group analysis, and we talk to Jasmin Fayad and Alexander Ginter from ui/deation and Paul Zentner from schoene neue kinder GmbH about target group conflicts.
17.11.2021
Commerce media – the key to success for digital advertising
Commerce media promises to take digital advertising to a whole new level, but what does the term actually mean? We asked Corinna Hohenleitner from Criteo. Read on to find out her views on the potential offered by commerce media.
15.11.2021
Color psychology: strike the right (color) tone in your marketing
More clicks, more sales, more bookings, more profit? All that can be achieved using a simple, yet often underestimated method: color psychology. Read on to learn how to leverage the psychological effect of colors!
11.11.2021
65 years of TV advertising in Germany – is it ready for retirement or fit for the future?
The first TV commercial in Germany ran in November 1956 and sparked the golden age of TV advertising – which was brought to an abrupt halt by the Internet. We take a look at TV advertising, now and in the future. Spoiler alert: Reports of its demise are premature.
11.11.2021
Employee experience 2.0: what it really comes down to
The employee experience is about one thing above all: giving colleagues positive experiences at as many touchpoints as possible along the employee journey. Our guide reveals why that’s so important and how you can achieve it.
10.11.2021
Five effective teambuilding tips for your company
The pandemic and the shift to remote working mean that many people are struggling to feel part of a community. But choosing the right teambuilding event will soon have all your colleagues back on the same page again. We have five really useful tips to help you with this.
08.11.2021
E-commerce: how to create distinct highlights to boost your Christmas trade
During lockdown, e-commerce gifted record sales to many retailers. How can brands benefits from this trend during this year’s Christmas season? And what strategies can they use to stand out from the competition?
04.11.2021
Setting up effective hybrid meetings – 5 tips for working in hybrid teams
Thanks to the corona pandemic, hybrid teams, teleworking and home offices will probably be the norm in the future. We have five tips so that your hybrid conferences don't turn into unstructured, chaotic events.
01.11.2021
Digital health apps: apps on prescription
Since 2020, digital programs have been eligible for prescription via the German statutory health insurance system as digital health apps (DiGAs). Which apps are already being used, and what is the reaction from doctors and patients?
28.10.2021
Digital health: the healthcare system of the future
The aim of any healthcare system is to provide comprehensive medical care to citizens and improving preventive services so that people are less reliant on doctors and nurses. Digital health offers enormous opportunities in this respect.
25.10.2021
