Sustainability may already be high on the priority list for digital companies, but members of the DMEXCO community also agree that it needs to be taken even more seriously in the future. New working models are being used throughout the digital industry, and the vast majority of respondents are already working remotely. In addition, different companies have different interpretations of the issue of diversity. All this and more is clear from the initial results of a survey conducted in the DMEXCO community in June 2021.
The coronavirus pandemic has forced many teams to work from home. If you want new employees to learn the ropes, you need to know how to effectively train them online. We show you what it takes for digital onboarding to be a success.
The coronavirus pandemic has proven that digitalization in schools hasn’t fully taken off yet. But what does the situation look like in businesses? How much ground is digitalization gaining in human resources? We explore this question.
SEO is the key to staying ahead of the competition on the Internet. But if your website is epically failing to rank, you’re probably making one of these five SEO mistakes. We tell you what you need to watch out for!
If companies want to stay visible amid the fierce online competition, they should start now when it comes to e-commerce advertising. Teodora Gavriluț from Creatopy let us in on which platforms offer maximum potential for success.
Do you want your next email campaign to really take off? Then powerful content is an absolute must. We asked Kathleen Jaedtke from HubSpot how to achieve that. You’ll find everything you need to know in our easy-to-follow checklist!
A romantic craft? Digitalization has completely revolutionized the art of beer brewing. Join us on the journey and find out how the frothy beverage is made today and what role machine learning, digital twins, and other aspects play.
Good product management requires more than just technical qualifications. Soft skills are also – if not especially – a must for success. Read on to find out which 5 product manager qualities matter the most.
Merely saying the phrase “brand relaunch” sends a chill down the spine of most marketers, and not without reason: rebranding demands great finesse. Marco Zingler, COO and partner at the digital agency “denkwerk,” reveals some strategies.
When developing products, the customer should obviously be the focus. However, the value proposition should actually also be taken into account. That is where the jobs-to-be-done theory and a clever change of perspective come in.
Optimizing individual learning processes using state-of-the-art technologies: What are the challenges and benefits of personalized learning and what should future-oriented education look like? We explored the digital learning concept.
New technologies are also driving education forward. Online tools such as e-learning platforms enable learners to digitally further their knowledge in preparation for the future. Here, we present the 5 most useful e-learning platforms.
Although the Koelnmesse fall program is scheduled to go ahead on site in the Cologne exhibition halls, DMEXCO 2021 will be held in an all-digital format on September 7 and 8 in the form of DMEXCO @home, just like last year. The reason for this is because many international companies in the industry have to comply with pandemic restrictions that will likely be in place until the end of 2021. A hybrid DMEXCO event will be held in Cologne in 2022.
Can you imagine C3PO at the front of the lecture hall? Metal and circuit boards instead of flesh and blood? Although many might see this as a mad prepubescent utopia or plot from a 1980s trash movie, it is already very close to reality.
Employees who will be shaping the digital future need digital education concepts. But how can digitalization be done right in education, whether schools, universities, or training facilities? Our checklist is a good place to start.