Stories
Listen better: Making new decisions with listening
Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.
Marketing
14.05.2019
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers
Media
13.05.2019
How to easily design social graphics
A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.
Marketing
Marketing
10.05.2019
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
Media
Media
09.05.2019
“Focus instead of scatter”
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
Marketing
08.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
Media
Media
06.05.2019
Using Instagram stickers correctly
They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.
Marketing
03.05.2019
WhatsApp marketing: professionalized private chats with customers
How the popular messaging service can be used best as a marketing tool and in which cases digital customer conversations via messenger are suitable.
Media
03.05.2019
Social media: more than just another communication channel
More and more companies are discovering social media as a channel for addressing customers
Media
Media
02.05.2019
Consolidation among social media platforms
Social media provides profound data and is increasingly becoming part of everyday professional life.