The goal of advertising is to encourage customers to buy. Probably the most well-known principle for achieving that is the AIDA model. But is it still relevant in the digital marketing era? We put the model to the test!
In part 1 and part 2 of our highlight series, we already rounded up some innovative trends from the digital expo for you. The third part of our DMEXCO highlights has even more inspiring discussions and useful masterclasses in store.
Self-service grocery stores, or supermarkets, emerged in the US in the 1930s and were a real innovation at the time. But are they now outdated? We spoke to Gorillas’ Alexander Brunst about current trends and the grocery store of the future.
Just a few weeks after the successful DMEXCO @home 2021 event, Adobe is premiering its partner event at community.dmexco.com. With the motto "Hero Content, Zero Time – Innovations in Content Marketing", Adobe is inviting visitors to the digital innovation update of their content and digital asset management system "Adobe Experience Manager" on October 5, 2021, starting at 9:30 am. Other partners will also be able to hold their own events on the platform and in the DMEXCO community in the future.
Our first recap of DMEXCO @home 2021 covered some of the highlights of the digital expo but it goes without saying that those were just a small selection of them. Even more inspiring talks, exciting discussions, and masterclasses await you in part two of our DMEXCO highlights.
Companies often shy away from investing in adequate marketing control. Maren Seitz, Head of DACH at Analytic Partners, explains to us why measuring marketing efficiency should be an integral part of every strategy.
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.