Rather than buying a product, consumers prefer to use services whenever the mood strikes. As a result, subscription models are experiencing rapid growth worldwide in many different industries. But which ones are a win-win for both sides?
Whether on social media, when shopping, or out and about, the topic of sustainability is everywhere you look and is especially important to the younger generation. Companies that want to win over this group of society as future employees will have to focus on sustainable communication in the long term.
The Court of Justice of the European Union (CJEU) has overturned the Privacy Shield agreement. In this article, we explore the implications this might have for your company and what you now have to put on your to-do list.
Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?
Speed, adaptability, and an absolute customer focus – agile business development enables companies to stay ahead of the curve and take the lead through innovation. Their emphasis is on flexibility rather than traditional development processes.
A good customer experience is only one aspect of a sustainable customer strategy. Additionally focusing on customer engagement measures enables you to deepen customer relationships and strengthen your brand awareness.
Fresh ideas and innovations from externally sourced bright minds – companies such as Google, Intel, and BMW are taking a corporate venturing approach to harness the expertise of startups in order to optimize digital technologies or tap into new business areas.
How does your product fare against the competition? What do other providers not have in their portfolio that you can give your target group? Competitive analysis tools enable you to find the strengths and weaknesses of your competitors.