Surprise, surprise: in 2022, men were still dominating the startup scene – particularly in the tech industry. No change there then. But women in tech are writing an important new script that promises to deliver a different future.
Agencies are facing significant challenges in 2023, but what trends do they involve? To get a broad overview, we talked to five different agencies, from smaller operations to larger companies, and from specialists to generalists.
Smash today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.
Google and the power of algorithms – we shed some light on the topic. Our guide “SEO & content: What will (still) be important in 2023?” from the SEO experts at Claneo tells you everything you need to know about search engine optimization.
Digital educational opportunities have an enormous part to play in lifelong learning. We talk to Jakob Huber, Education Marketing Lead at Microsoft Germany, about how far digitalization has now progressed in the education sector.
58% of the marketers surveyed are clear on one thing:
the consumption of energy and resources by advertising is becoming increasingly
important in 2023. However, just 38% of companies will pay greater attention to
the CO2 emissions of different marketing measures when planning future budgets.
On the other hand, the answer to the question of who should bear the costs of
climate-neutral campaigns is unanimous: the advertisers. These are the initial
findings from a representative online survey conducted by Civey on behalf of
DMEXCO in December 2022, which involved 501 employees in the communication,
PR, media, and marketing sectors.
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?