Positive energy! How emotional marketing wins the hearts of customers
Nobody buys rationally. Emotions are usually what wins the hearts – and wallets – of customers and forms a strong bond with a brand. Here, we explore why emotional marketing works so well.
European digital ethics: the key to regaining data sovereignty
Global corporations in the USA store and handle the highly personal data of hundreds of millions of Europeans. Establishing European digital ethics is the key to reclaiming the most important commodity of the 21st century.
As a digital leader, how can you motivate your employees on a long-lasting basis?
In an era of digital transformation, a new leadership culture is needed. In particular, increasing technologization demands a stronger focus on people in order to inspire and motivate employees. Here, you can find out how to take a motivational approach to employee management.
B2B marketing on LinkedIn: five practical tips to get you started
LinkedIn is one of the biggest career platforms on the Web and has evolved into a digital networking forum. Besides making new contacts, it is worth boosting your B2B marketing on LinkedIn. We have put together five tips for your B2B marketing performance.
Facebook Shops – new worlds for retailers and customers
During the coronavirus crisis, Facebook and Instagram were updated with a new shop system that could outcompete the likes of Amazon and other shopping platforms. What opportunities do the social media modules offer to e-commerce? Read on to find out what new features are available and what sellers need to watch out for.
Using AI to create a personalized shopping experience in online retail
The future of e-commerce is being massively influenced by the use of artificial intelligence. AI in online retail is already contributing to a significantly improved user experience by offering personalized buying experiences.
How AR technology can optimize product development
The use of augmented reality not only leads to better results when it comes to the user experience. In product development as well, AR technologies are gaining ground and come with significant advantages.
Six tips for developing an effective social selling strategy
Social selling opens up entirely new perspectives for marketing and sales on social networking sites. Our six tips for a successful social selling strategy will help you reach your target group effectively.
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