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Guide: Can programmatic advertising save the advertising industry?
Programmatic advertising is undeniably among the top advertising trends. The technology has revolutionized how we (can) advertise. But how is it being embraced in practice – and how does it work exactly? Read on to learn more.
19.07.2022
Social commerce trends: Where is the journey heading on TikTok, Instagram, etc.?
Social commerce is a shopping revolution! The phenomenon isn’t all that new, but it is now taking on unprecedented dimensions. Read here how the megatrend is advancing!
14.07.2022
Multi-store systems in e-commerce – the must-knows
Different products, different target groups, different customer support – e-commerce platforms are a key management tool in the day-to-day business of online retailers. Read here which multi-store systems pay off and why.
13.07.2022
Paid returns? Retail is responding with these innovations
Returns play a massive part in the fashion trade, but are bad for the environment and expensive for businesses. Zara has made a bold move and is now charging return fees. The industry is responding with innovative solutions.
08.07.2022
What will cryptocurrency mean for e-commerce in the future?
As the global adoption of cryptocurrency takes huge strides forward, cybermoney is attracting increasing interest and also offers enormous potential for e-commerce. Read on to find out what online retailers need to know about it.
07.07.2022
Cybersecurity: Security at the Edge Must be an Integral Part of Companies’ Defense-in-Depth Mentality
Margaret Arakawa, CMO of edge cloud provider Fastly, explains how companies can and should respond to challenges posed by evolving methods of cyberattack.
05.07.2022
Where is the fashion industry heading? Between ultra-fast and second-hand.
The fashion industry is at a crossroads. On the one hand, Zalando recently took a stand for more sustainability and second-hand with its Zircle app; but on the other, the concept of ultra-fast fashion is gaining momentum.
04.07.2022
Women at the BVDW: a four-year action plan – what’s happened in that time?
“The imbalance is obvious, and we aim to counteract it. ..." The German Association for the Digital Economy had adopted its action plan to iron out that discrepancy in 2018. Four years later, we want to take a look back: What’s happened?
30.06.2022
Twitch: Achieving streaming success through community building
Streaming platform Twitch continues to gain users thanks to its community building. We took a closer look at how Twitch operates, who uses it, and how marketers can ensure that their content reaches their target groups.
