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DMEXCO Worlds: these highlights are not to be missed!
The four DMEXCO Worlds are hotspots of successful business interaction. That’s also reflected in each of their conference agendas. Our DMEXCO 2024 overview unveils the highlights you won’t want to miss. Download it now!
13.09.2024
DMEXCO 2024: these conference highlights await you
When DMEXCO 2024 kicks off on September 18 & 19, you can once again expect worlds full of innovations and insights in a program spanning more than 200 hours across 14 stages. Check out the conference highlights – from masterclasses to inspiring sessions.*
10.09.2024
DMEXCO survey: AI chatbots taking market share from traditional search engines
Increasing numbers of Germans are using AI-based chatbots when searching for information online. This is in addition to or instead of traditional search engines. Marketing and communications professionals are especially likely to use AI-based search tools. At the same time, marketers are taking increasing measures to improve the visibility of their brands on ChatGPT and the like.
10.09.2024
Third-party cookie alternatives: What strategies are emerging?
A guest article by Rasmus Giese, CEO of United Internet Media (UIM)
10.09.2024
DMEXCO 2024: these agency highlights await you
Want to know what’s driving the agency scene? Then don’t miss these agency highlights at DMEXCO 2024 on September 18 & 19 in Cologne!*
Faking a toilet shortage? Verena’s DMEXCO highlights
Verena Gründel has written her annual DMEXCO commentary before the event this time – as no-holds-barred as ever and promising real glimpses behind the scenes.
06.09.2024
Revolution or fleeting hype? Virtual influencers in marketing
They have millions of followers on social media, share everyday moments, and promote products – and yet, they’re not real! Virtual influencers are trending in marketing. But are they here to stay? Our whitepaper finds out.
05.09.2024
Conference Highlights DMEXCO 2024
On September 18 and 19, DMEXCO will once again be serving up an extensive program featuring the who’s who of the digital industry. Artificial intelligence will be taking center stage along with retail media, sustainable media, digital out of home, connected TV, e-commerce, adtech, audio, programmatic, social media, and influencer marketing. The leading business-to-business digital & tech event taking place in Cologne will mark the first installment of a number of new formats, including the DMEXCO CMO Summit and the Creativity Summit.
05.09.2024
DMEXCO 2024: your ultimate visitor guide
Get ready for a showstopping DMEXCO 2024! On September 18 and 19, Europe’s leading digital marketing & tech event will be opening its doors again.
04.09.2024
Accessibility Act: What you need to know now!
Breaking down barriers and enabling access for all: This is the basis of the Accessibility Act. The experts at SKW Schwarz reveal what this means for your website, your online store, and your products in this free whitepaper (only in German).
02.09.2024
DMEXCO survey – AI as a growth driver: older executives see more opportunities than their younger counterparts
Will artificial intelligence stimulate the German economy or will the technology’s rapid development make it lose ground? A recent representative survey commissioned by DMEXCO has revealed that Germany’s business elite are cautiously optimistic.
30.08.2024
DMEXCO 2024 – premiere of the CMO Summit
DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited platform just to CMOs when it hosts the very first CMO Summit. We all know that digital marketing makes the world go round, so you won’t want to miss it!
30.08.2024
Raise the curtain on 7 of DMEXCO 2024’s top exhibitors
Drum roll please! We reveal some of the must-see exhibitors at DMEXCO 2024 on September 18 & 19 in Cologne.
How to create AI guidelines: a must-have for agencies
Artificial intelligence has made its way into day-to-day agency work. However, using this new technology still presents challenges in terms of data protection and transparency. Our handbook shows you how to overcome them by creating AI guidelines.
28.08.2024
Next-level AI video generators: what can AI video tools offer?
Simply the fact alone that a clip has been created using an AI video generator is often enough to spark curiosity among marketers. Read here how a Toys“R”Us AI commercial has been causing a stir and which AI video tools are ahead of the pack.
27.08.2024
Predictive CLV: how to optimize your ROI
Time to stop looking into your crystal ball – the predictive customer lifetime value (CLV) lets you really get to know your customers and what they want. But how can you effectively leverage your data? And how does a CLV prediction work?
26.08.2024
