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Cloud Computing

Cloud computing refers to the use of IT resources via the Internet. In cloud computing, services are made available regardless of the device and the data used is stored in any desired location by means of servers, data memories, or cloud applic...
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Gigafactory opens: what Tesla can teach us about digitalization
In March 2022, the Gigafactory started operating. The high-tech factory is trailblazing in many respects. So, we explored what Germany can learn from the Gigafactory when it comes to digitalization.
Amazon Marketing Cloud: What Advertisers Should Know
The Amazon Ads team is pushing a new ad tech product to market, Amazon Marketing Cloud (AMC), that will allow advertisers to evaluate and optimize their investments in Amazon advertising campaigns in a whole new way, regardless of channel.
LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home
LoyJoy boss Ulf Loetschert is a marketer and tech pioneer with a clear mission: to transform bland customer processes into captivating dialogues. His LoyJoy conversational software enables brands to directly interact with their audience and improve the customer experience using true-to-life chatbots. In this interview, you’ll learn more about “joyvertising” and what LoyJoy has planned for DMEXCO @home 2021.
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
Hacked from your office at home: new IT security in a hybrid world of work
In our current hybrid working world, IT security teams are being confronted with unprecedented challenges and variables in the form of cyber and hacker attacks. It’s time to tackle these head-on and protect remote working offices!