How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
Individual pricing by purchasing power and social behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
How to increase your sales opportunities with apps
The use of apps is increasing worldwide, thus increasing sales opportunities for retail and media, connecting sales channels and attracting young target groups.
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.
How added value and personalization promote app usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.
How smartphones are changing buying patterns
Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important
Mobile first, creation first! Setting up a successful campaign
It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.
Five trends in the mobile communications market
There are some issues that cannot be ignored in Barcelona this year. Here is a look at which ones they are and what they mean for the internet industry.
How Apple and Google are changing the way people pay
Why things are changing when it comes to payment in Germany and how online and offline retail can benefit from it.
3 Trends in Mobile Advertising defining the course for 2019
Mobile advertising continues to be one of the hopes of the advertising industry and will define new trends in 2019.
25.02.2019
How wearables contribute to customer loyalty
Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.
Thought leadership: a question of personality
Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.
Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer
DMEXCO talks with responsible editors of our media- and market partners all over the world
Agile marketing: On the way to real-time advertising
When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto
DMEXCO talks with responsible editors of our media- and market partners all over the world
6 to dos: how retailers reduce their returns rate
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
CES trends in 2019 and what they mean for marketers
The industry event in Las Vegas showed where the tech journey is heading at the moment. We assessed the most important innovations.
Interview with Brian Morrissey, President and Editor-in-Chief, Digiday
DMEXCO talks with responsible editors of our media- and market partners all over the world
Bots: engaging in dialog with Alexa, Tinder and Lego Ralph
Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.