Links are used almost everywhere in the digital environment. But real management for this is still rare.

E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.

More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.

Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?

The principles on which blockchain is based have the potential to incur great change.

Attorney Yvonne Schäfer sees great potential in many industries

Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.

Why native advertising is not the solution

Why hardly anyone would benefit from the new legislation, and what companies should do now.