Stories
Business
Business
31.10.2018
How progressive web apps are stoking mobile commerce
Features such as offline usage make progressive web apps interesting for mobile commerce.
Progressive web apps: When web and app merge
Which is better: Native apps or a web app? Actually, the correct answer is: Progressive web app.
Marketing
Marketing
25.10.2018
More and more on the radar: eSports
Market opportunities forecast to reach 1.4 billion euros by 2022
Business
Business
24.10.2018
Omnichannel commerce: One customer – many channels
A sensible combination of different sales channels in e-commerce creates satisfied customers and new potential for retailers.
Media
Media
19.10.2018
Upright videos in marketing: Why, what and where
Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?
Media
Media
17.10.2018
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.
Media
Media
15.10.2018
Amazon is increasing its shares of ad spending more and more
Industry experts see massive shift in advertising budgets in the months ahead.
Marketing
Marketing
04.10.2018
What’s hot in content marketing – part 2
Current trends show that content marketing is slowly growing up.
Marketing
Marketing
02.10.2018
What’s hot in content marketing – part 1
Content marketing has established itself as a discipline, but new trends are constantly creating changes.