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Cause-related marketing: is CRM just a smokescreen for greenwashing?
Cause-related marketing (CRM) is when a company collaborates with an NPO for a good purpose, something that is now criticized by many as a greenwashing guise. Are they right? We get to the bottom of this question.
Sustainable marketing: worthwhile or already indispensable?
Sustainable marketing trend: If you want to implement credible sustainable marketing in your company, our free green guide full of tips is the place to start.
The VAT e-commerce package: what the VAT reform means for online retailers
Online retailers operating throughout the EU should be aware of the new rules that will take effect starting in July when the VAT e-commerce package comes into force. Read on to learn what these companies should be prepared for this summer.
“Programmatic out of home has reached the streets”
Will traditional billboard advertising soon be a thing of the past? Programmatic out of home is still relatively new, but many are hailing it as the next big thing in outdoor advertising. Is this optimism well placed? We found out.
A new advertising world: a look at the alternatives to third-party cookies
Soon, Google will be following the lead of other browser providers by no longer supporting tracking with third-party cookies. What are the alternatives? Katharina Arntzen from Google provides some first-hand facts on the matter.
Guide: OKR method – agile planning and management
What do you do when innovation gets lost during long-winded planning processes? The OKR method is guaranteed to turn things around quickly. Our guide reveals how to use objectives and key results to manage your business.
Responsive cities – what comes after smart cities?
How will digitalization transform cities? Until now, smart cities would have been the answer given by many experts to this question, but a new concept has now emerged: responsive cities, in other words cities where the residents rule.
Think big! Here’s what you need to know about inclusive design online
If you ask what makes a good website experience, then you will get a huge range of answers because we all see the world differently. So, it pays to think big. We tell you how to successfully incorporate inclusive design into your UX!
Online fraud running into the billions: 10 tips to avoid ad fraud
100 million dollars every day! That is the level that experts at Juniper Research expect losses caused by online advertising fraud to reach by 2023. We reveal the best ways to protect yourself against ad fraud.
5 tips to be successful in mobile commerce
Mobile shopping on smartphones, tablets, and other mobile devices is also becoming increasingly popular among your target group. If you want to give your brand a boost, here are 5 tips to be successful in mobile commerce.
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