Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Brand & Brand Safety
E-Commerce
Social
Content
Transformation
Online Advertising
Artificial Intelligence
Data & Analytics
Performance Marketing
New Work
B2B
Leadership
Start-up
Creativity & Design
Influencer
Targeting
Agencies
Corporate
Video & Connected TV
Blockchain & Web3
Philosophy & Ethics
Entrepreneurship
#attitudematters
Mobile
Marketing Automation
Audio and Voice
Sustainability & Green Economy
Customer Experience
VR / AR / XR
Technology
Adserving and Tracking
Dialog Marketing
Product Management
Search & SEO
Personalization
Digital Media & Trading
Business
Future
Compliance & Privacy
Food & Health
Chatbots
Direct Marketing
Publishing
Agile Marketing
CRM / Database
Alliances
Education
Diversity & Inclusion
Sports and Gaming
IoT & Industry 4.0
Public Policy
Ad Networks
Retail Media
Marketplaces
Human Resources
Robotics
Cyber Security
Mobile Payment
Programmatic
OOH
Purpose Driven Marketing
Emerging Markets
Cloud Computing
Smart Products, Cities & Homes
Deep Learning
Guide: How can agile working be implemented in agencies?
Many agencies claim to be agile. What that actually means, however, often remains hidden from both the client and the team. Our guide shows you how to profitably implement agile working in your agency.
06.05.2020
How to onboard new agency clients successfully
In successful agencies, the professional onboarding of new clients is a top priority. Besides sharing expectations and defining common goals and processes, the focus is on building trust.
Creating surveys: How to ask effective questions in the correct way
As a central method of market analysis, surveys play an important role in business development and improving products and services. Our free checklist shows you what you need to bear in mind when creating a questionnaire.
29.04.2020
How to reach your target group more individually with psychographic targeting
Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.
Self-marketing for agencies – escaping the recommendation trap
They professionally present their clients in the best possible light – but many agencies struggle when it comes to strategic self-marketing. But if you only rely on recommendations, you are in danger of a rude awakening, especially in times of crisis.
White paper: Intelligent online marketing in times of Covid-19
The corona crisis is turning the world of online marketing upside down. Find out in our white paper which industries are hit particularly hard and how you can develop clever strategies to react to the current situation.
22.04.2020
How to stand out from the crowd with a convincing value proposition
What value do your customers really get when they choose your product? For your marketing and sales success, it is essential to develop an on-target and concise value proposition. Find out how to do this here.
22.04.2020
Corporate digital responsibility: why digital ethics are essential
Where do the ethical boundaries of digitalization lie? And what are the digital responsibilities of companies? Find out here why we should strive now more than ever for corporate digital responsibility (CDR).
20.04.2020
The 7 deadly sins in influencer marketing – These are the mistakes to avoid
Successful influencer marketing is not a sure thing. Very often a number of typical mistakes lead to bad results. But lots of the pitfalls can be eliminated beforehand or avoided by taking simple steps.
16.04.2020
What should be borne in mind when using influencer marketing during the COVID-19 crisis?
What impact is the current situation having on influencer marketing? Should planned campaigns be jettisoned? And what is required for credible crisis communication? We asked some experts for their opinion.
09.04.2020
Twitter Topics: how marketers can benefit from this new feature
Users can use Twitter Topics to follow trends of interest to them. Brands can take advantage of this for their Twitter marketing. After all, users also discover new accounts via the Topics feature.
Adapting performance marketing strategies to the corona crisis
The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Five marketing experts give their personal strategy recommendations.
08.04.2020
Digital leadership: Five practical tips for CDOs
The CDO's mission is clear: to drive digital transformation. But an understanding of technology alone is not enough to take on this role. Five practical tips will help you to master digital transformation in your company.
07.04.2020
Is the coronavirus pandemic an engine for the digital transformation?
The coronavirus pandemic is having a profound impact on social life and the economy. How are digital companies getting along during this crisis? Will the crisis fuel actually end up driving the digital transformation? Forecasts derived from the DMEXCO Trend Survey.
90° turn: Vertical storytelling
Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.
Added value or gimmick? Augmented reality in e-commerce
Touching things, trying them on and trying them out, taking them with you there and then – these are experiences that online retail has yet to offer its customers. Does augmented reality help e-commerce to offer at least as good a CX as in-store retail?
31.03.2020
Experts on the right communication strategy to adopt in the coronavirus era
How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.
25.03.2020
Guide: How to use Snapchat advertising for your eCommerce
Especially in times of the crisis of the coronavirus, the focus is increasingly turning to eCommerce. Use our free guide to learn how to make the most of Snapchat for your online business.
24.03.2020
Free tools for efficient teamwork during the COVID pandemic
COVID-19 has spread rapidly all around the world and is having dramatic economic consequences for many companies. Free teamwork tools are therefore needed for a quick transition to working from home.
23.03.2020
