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Sustainable advertising can be achieved by selecting the right media and messages.

Sustainable advertising – smart and efficient

Is sustainable advertising possible? We explore what constitutes responsible media planning and how it works.

Agile Marketing Sustainability & Green Economy

14.06.2023

Cookieless targeting is proving challenging for many companies.

Cookieless targeting: what’s it all about?

The end of third-party cookies is on its way. So, how can advertisers benefit from cookieless targeting?

Targeting Customer Experience

13.06.2023

Adtech tools help you optimize your campaigns.

How to optimize your marketing using adtech

Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.

Programmatic Online Advertising

09.06.2023

Media planning: three hot tips for brands

What fresh trends are driving the advertising industry in 2023? Read on to learn how to optimally plan your media.

Ad Networks Adserving and Tracking

07.06.2023

With composable commerce, companies can flexibly create their online shops.

Create your online shop with composable commerce

When it comes to building online shops, companies are increasingly turning to composable commerce. Read more about the modular system here.

E-Commerce Customer Experience

06.06.2023

A multilingual online shop improves the user experience and helps boost internationalization.

Creating a multilingual online shop

To be successful in e-commerce internationally, you should build your online store in several languages.

E-Commerce Marketplaces

02.06.2023

The metaverse is already a marketing reality.

Welcome to the metaverse of e-commerce

It’s clear that the metaverse will revolutionize e-commerce. We explore how far the trend has already come.

Blockchain & Web3 E-Commerce

01.06.2023

GroupM and Schwarz Media are forming a retail media partnership.

Retail media partners GroupM & Schwarz Media

Going forward, GroupM and Schwarz Media will work together more closely in a retail media marketing partnership.

E-Commerce Retail Media

31.05.2023

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Media agencies recognize great potential in the area of retail media

Even though the current volatile situation may still put pressure on spending, media agencies are seeing the most dynamic growth in the digital advertising market. The media experts surveyed by DMEXCO attest to the category’s “growth” and “great potential,” saying it offers “great opportunities for retailers” and looks forward to a “bright future.”

DMEXCO

31.05.2023

DMEXCO survey on retail media in 2023

Retail media is booming. We asked experts and top media agencies what role they think retail media will play in 2023.

Retail Media E-Commerce

31.05.2023

The BVDW’s Retail Media Circle is defining standards for the industry.

The BVDW is uniting the retail media industry

The BVDW’s Retail Media Circle is establishing a clear framework for this rapidly growing advertising concept.

Retail Media E-Commerce

26.05.2023

Referral marketing is a particularly effective method for acquiring customers.

Successfully implementing referral marketing

Our referral marketing guide explores how to effectively turn recommendations into new customers.

Dialog Marketing Influencer

25.05.2023

Generational marketing centers around marketing strategies for Gen Z, Y, X, etc.

Generational marketing: targeting Gen Z, etc.

How do you tailor your marketing to Gen Z and others? What appeals to them and makes them tick? We have the answers!

Content Consumers

17.05.2023

Empowering Digital Creativity: That is the motto for DMEXCO 2023

This year, digital creativity has become an integral part of our living and working environment: in just the past few weeks, over one billion people have read texts and viewed images that have been created using artificial intelligence programs. Until now, they only analyzed existing data statistically, while these new programs are now implicitly creative and generate impressive results – something that, without human input, hardly seemed possible before: stories, descriptions, images, movies, physical products – and that’s just the start. On September 20 and 21 in Cologne, under the motto “Empowering Digital Creativity”, DMEXCO will discuss just what impact digital creativity has on the digital economy, which is also creative.

DMEXCO

16.05.2023