As we edge towards the end of the cookie era, publishers cannot afford to delay taking a (pro)active approach to the significant challenges that lie ahead. This calls for strategies that will not simply allow personalized advertising in the future, but actually improve it.
Nowadays, it’s not just platforms like LinkedIn and Xing that are essential for B2B communication. More and more companies are also using Instagram as a B2B marketing channel. Read here how Instagram can help you step up your B2B business.
In part 5 of our 2021 marketing precap, Klickwunder’s Michel Ramanarivo ventures an outlook on the 6 performance marketing trends that will shape digital advertising in 2021. Technology, addressing, and format will be what it’s all about!
In the run-up to Christmas, there is always an unprecedented number of parcels to be delivered. Logistics 4.0 is set on bringing them to people’s doors using drones, but is it that advanced yet and where do online retailers fit in?
To place powerful and effective podcast advertising, you need to pursue innovative brand communication paths. We interviewed Wolfgang Bscheid to find out how advertising in podcasts lets brands experiment with the communication of tomorrow.
Your ranking is great, website traffic is a dream, so why is your conversion rate a catastrophe? Read our free guide and find out how to optimize your forms for a significant uptick in UX and conversion rates.
Podcasts are growing in popularity – including among advertisers. However, podcast advertising has nothing in common with a typical radio commercial. We interviewed Wolfgang Bscheid to explore how podcast advertising can work.
Content marketing will get more personal in 2021. More individualization, more personalization, new video formats, and strong communities: these content marketing trends will be spurring us on in 2021.
The date for DMEXCO 2021 has changed: It will take place next year on September 7 and 8 in Cologne. The event was originally planned for September 22 and 23, 2021. The reason for the date shift: due to the coronavirus pandemic new date options in the Koelnmesse trade fair calendar became available for the event.