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The EU Data Act aims to drive the growth of the European data economy.
EU Data Act: a new era for the data economy
The planned EU Data Act will kickstart a new era for the European data economy.
Data & Analytics IoT & Industry 4.0
29.06.2023
220922_RS2_06
DMEXCO & DIGITAL X 2023: Cologne to become Europe’s digital hotspot in September
DMEXCO, Europe’s leading digital marketing & tech event, and DIGITAL X, Europe’s leading digitalization initiative organized by Deutsche Telekom, are joining forces and bringing not only digital topics from all business areas closer together, but relevant target groups as well.
DMEXCO
29.06.2023
Blockchain and data protection can be reconciled.
Blockchain – data protection asset or risk?
To reach its full potential as a technology of the future, blockchain must comply with data protection standards.
Blockchain & Web3 Technology
28.06.2023
Marketers are using innovative adtech tools for their advertising measures.
Guide: new adtech tools and technologies
Adtech is on trend: we introduce you to 10 adtech tools – a must-read full of new aids to boost your advertising!
Ad Networks Adserving and Tracking
26.06.2023
Market research is essential – Janina Mütze, founder and CEO of Civey, explains why.
Market research: The cornerstone of marketing
In this story, expert Janina Mütze shows how digital market research can be used for marketing.
Consumers Data & Analytics
26.06.2023
Conversational commerce is gaining ground in e-commerce.
Soar to success with conversational commerce
Boost your customer loyalty and conversions with our tips for effective conversational commerce.
Chatbots Artificial Intelligence
23.06.2023

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The new AI Act will regulate the use of AI in the EU.
Is the AI Act on the homestretch in Europe?
The AI Act will regulate the use of AI in the EU. We share some updates and an important statement from the BVDW.
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16.06.2023
Sustainable advertising can be achieved by selecting the right media and messages.
Sustainable advertising – smart and efficient
Is sustainable advertising possible? We explore what constitutes responsible media planning and how it works.
Agile Marketing Sustainability & Green Economy
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Cookieless targeting is proving challenging for many companies.
Cookieless targeting: what’s it all about?
The end of third-party cookies is on its way. So, how can advertisers benefit from cookieless targeting?
Targeting Customer Experience
13.06.2023
Adtech tools help you optimize your campaigns.
How to optimize your marketing using adtech
Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.
Programmatic Online Advertising
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Media planning – how to excel today
Media planning: three hot tips for brands
What fresh trends are driving the advertising industry in 2023? Read on to learn how to optimally plan your media.
Ad Networks Adserving and Tracking
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With composable commerce, companies can flexibly create their online shops.
Create your online shop with composable commerce
When it comes to building online shops, companies are increasingly turning to composable commerce. Read more about the modular system here.
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A multilingual online shop improves the user experience and helps boost internationalization.
Creating a multilingual online shop
To be successful in e-commerce internationally, you should build your online store in several languages.
E-Commerce Marketplaces
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The metaverse is already a marketing reality.
Welcome to the metaverse of e-commerce
It’s clear that the metaverse will revolutionize e-commerce. We explore how far the trend has already come.
Blockchain & Web3 E-Commerce
01.06.2023
GroupM and Schwarz Media are forming a retail media partnership.
Retail media partners GroupM & Schwarz Media
Going forward, GroupM and Schwarz Media will work together more closely in a retail media marketing partnership.
E-Commerce Retail Media
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