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Blockchain, metaverse, NFTs – how do they all tie in together?
Blockchain technology is the foundation for a decentralized web and is reviving the vision of a fair and democratic Internet. But what do the metaverse and NFTs have to do with it? Read on for the answer!
30.08.2022
DMEXCO 2022 | Recommendations Part II
Have you already taken a look at our conference agenda? We have picked out some of the program highlights. Curtain up for Quantum Metric, HUAWEI Ads, PEGA und United Internet Media.
Cybersecurity in Web3 – will the new net cause new problems?
The new Internet generation – Web3 – is opening up countless exciting opportunities. However, opportunities often come with risks. So, how does Web3 fare from a cybersecurity perspective? This story has the answer.
29.08.2022
DMEXCO 2022 | Recommendations Part I
Have you already taken a look at our conference agenda? We have picked out some of the program highlights. Curtain up for Asana, CHILI publish and treedom.
Henrik Bredenbals from w3.fund joins DMEXCO for an interview
Web3 is the scene’s hype – and DMEXCO 2022 is also embracing it. In collaboration with w3.fund, the first-ever w3.vision will be held this year as an exclusive deep dive into Web3. We spoke to w3.fund’s Henrik Bredenbals ahead of the event.
Mobile office: almost two-thirds of companies are now offering remote working
The world of work is being recharged: a new, representative online survey conducted by Civey on behalf of DMEXCO, Europe’s leading digital marketing and tech event, found that 61 percent of companies from a wide range of industries now offer the option to work from home or remotely. A fifth of the approximately 1,000 HR managers surveyed said that their company even allows a four-day week.
24.08.2022
(Good) news for marketers: Google extends third-party cookies until 2024
Marketers swear by third-party cookies, yet the privacy community has issued a warning. Google is therefore working on a successor to this technology, optimized in terms of data protection regulations. However, the deadline for the end of third-party cookies has now been postponed.
19.08.2022
Guide: What beginners need to know about the NFT trend
What do Paris Hilton and bored apes have in common? That’s right, you can buy them as NFTs. Non-fungible tokens are the hype of the hour. The DMEXCO guide tells you everything you need to know!
17.08.2022
The most important Web3 terms at a glance – how many do you know?
Web3 – everyone’s talking about the Internet’s next stage of evolution. The new net generation will be amazing, but also significantly more complicated. Here, we explain the most important Web3 terms to make the journey less bumpy.
16.08.2022
Guide: what you need to know about blockchain in marketing
Our new free guide explores what blockchain has to do with marketing and how marketers can implement it in practice. We also provide an outlook with regard to the technology’s potential.
15.08.2022
With live data through dynamic times: What should marketers consider now?
Less organic in the shopping cart, balcony instead of Corsica, kitchen stove instead of restaurant - in these challenging times, preferences and purchasing behavior change in a short time.
NFT games: the next level of gaming
The term “Web3” encompasses ideas and visions aimed at creating a modern, democratized Internet – whether through NFTs, blockchains, or other technologies. New NFT games are now also revolutionizing the gaming industry.
10.08.2022
Solana to produce blockchain smartphone for Web3
Blockchain project Solana has unveiled its “Saga” smartphone, slated to launch in 2023. Solana is also expanding development opportunities for blockchain apps, with the aim of finally integrating smartphones into the Web3 world.
09.08.2022
Press release: Handelsblatt, brand eins, and DOOH: DMEXCO 2022 Conference to host 15 summits
The DMEXCO 2022 Conference will set new benchmarks when 15 themed summits intensively explore the current challenges and trends in digital marketing. Renowned media brands such as the Handelsblatt Media Group and brand eins will also be holding their own events live in Cologne. For the very first time, DMEXCO will host a DOOH Summit, where the most important players in the market will come together to discuss future developments in this booming sector.
04.08.2022
Will the phoenix soon be streaming from the ashes? New advertising partnerships at Netflix and other providers.
It’s no secret that life isn’t easy for many providers of streaming services right now. But Netflix and Disney recently took the market by surprise with some clever moves. Find out everything you need to know about the new advertising partnerships here.
01.08.2022
Is the advertising industry being turbocharged? 2 studies and promising news
What do Zenith’s Advertising Expenditure Forecasts and dentsu’s Ad Spend Report have in common? Both studies predict a bright future for the advertising industry. Read on to discover the key findings from the reports!
01.08.2022
Online car sales are gaining momentum
Although only a small proportion of all car sales still takes place online, the trend is definitely growing. What challenges must the industry overcome before online car sales become the new standard?
28.07.2022
