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Digital advertising is booming – a lasting trend or one-peak wonder?
At DMEXCO @home, the German Association for the Digital Economy (BVDW) presented the latest figures for digital advertising in its trend monitor for online media. One thing that stood out: online marketing revenues shot up rapidly in 2020.
20.10.2021
The Pinterest Mindset and how to decode it.
Nikos Kotalakidis, Country Manager DACH at Pinterest tells us about user behavior, trust and the future of Pinterest in this DMEXCO interview.
AI regulation – smart move or real challenge?
Does the development and use of artificial intelligence need a legal framework? Katharina Rieke from the BVDW thinks so. In this interview, she discusses new guidelines and why companies especially should have AI regulation on their radar.
18.10.2021
Guide: how to google like a pro
Google is a powerful search tool, but many of us don’t tap into its full potential. Search operators are the secret to how to google right. Jens Fauldrath from get:traction and Seokratie’s Julian Dziki share some practical tips.
14.10.2021
In-game advertising: how it drives brands forward
Games are no longer an enigma to advertisers. But when is it worthwhile for brands to bring in-game advertising into play? We interviewed Yves Bollinger (DDB / FTW Germany). Read here what potential he thinks it offers for marketers.
13.10.2021
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Seamless customer experience with a digital experience platform
Digital experience platform (DXP) – this new term is finding favour among marketers. DXP is on everyone's lips, especially when it comes to optimising the customer experience. But what makes a DXP? And why should companies use one?
Customer data platform (CDP): Here’s what it’s all about
Companies are grappling to harness the rising tide of data while also working to meet the expectation of personalization across the customer journey. Yet, without a single view of the customer, organizations can’t gather insights and make meaningful customer connections in the moments that truly matter.
Guide: Finding powerful images for your corporate blog
One image is worth more than a thousand words – but only if you use really good images. Our guide explains how to find stand-out background images, select the right ones, and avoid common pitfalls.
The AIDA model & digital marketing: are they (still) compatible
The goal of advertising is to encourage customers to buy. Probably the most well-known principle for achieving that is the AIDA model. But is it still relevant in the digital marketing era? We put the model to the test!
06.10.2021
DMEXCO 2021: don’t let these sessions pass you by!
In part 1 and part 2 of our highlight series, we already rounded up some innovative trends from the digital expo for you. The third part of our DMEXCO highlights has even more inspiring discussions and useful masterclasses in store.
04.10.2021
Grocery store of the future – will we soon only be buying our food online?
Self-service grocery stores, or supermarkets, emerged in the US in the 1930s and were a real innovation at the time. But are they now outdated? We spoke to Gorillas’ Alexander Brunst about current trends and the grocery store of the future.
30.09.2021
Adobe goes DMEXCO: Hero Content, Zero Time
Just a few weeks after the successful DMEXCO @home 2021 event, Adobe is premiering its partner event at community.dmexco.com. With the motto "Hero Content, Zero Time – Innovations in Content Marketing", Adobe is inviting visitors to the digital innovation update of their content and digital asset management system "Adobe Experience Manager" on October 5, 2021, starting at 9:30 am. Other partners will also be able to hold their own events on the platform and in the DMEXCO community in the future.
29.09.2021
DMEXCO 2021: Not to be missed
Our first recap of DMEXCO @home 2021 covered some of the highlights of the digital expo but it goes without saying that those were just a small selection of them. Even more inspiring talks, exciting discussions, and masterclasses await you in part two of our DMEXCO highlights.
23.09.2021
Marketing effectiveness – how to make your budget go further
Companies often shy away from investing in adequate marketing control. Maren Seitz, Head of DACH at Analytic Partners, explains to us why measuring marketing efficiency should be an integral part of every strategy.
22.09.2021
A professional guide for the perfect press kit: how to wow the media world
Whether in digital or traditional print form: a press kit should attract attention and serve as an important communication tool to help your PR management team approach business partners, investors, and media representatives.
20.09.2021
DMEXCO 2021: well worth a second look
DMEXCO was once again full of fascinating insights, extremely interesting discussions, and forward-looking innovations this year. Here, we recap our highlights from the digital expo.
16.09.2021
Female managers – women power to overcome a crisis
Recent studies show that women prosper in their roles – especially in times of crisis. Yet they are underrepresented at management levels. Why is that? We asked Izabela Ianelli from Endemol Shine Brasil and journalist Lori Lizarraga - both members of the WOW Dinner.
15.09.2021
Brand loyalty: 5 strategies for long-lasting customer bonds
Loyal customers benefit brands in many ways: not only are they keen, frequent buyers, but they also incidentally act as promotional ambassadors and product advocates. But how can you generate brand loyalty? Download our guide to learn more!
14.09.2021
