Stories
Resources
Resources
30.04.2019
Content is king, even in the business-to-business world
Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.
Marketing
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
Business
Business
26.04.2019
More Women in Management
Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.
Expo
Expo
25.04.2019
From Start-up Village to Global Success
Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.
Future
Future
24.04.2019
How autonomous delivery robots will transform retail
Self-driving cars are dreams of the future, but technology could revolutionize local and online retail.
Marketing
Marketing
23.04.2019
The purchase journey: what role do brand preferences play?
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
Future
Future
19.04.2019
Why quantum computers are a security threat
Experts are looking for encryption methods that these new computers can’t crack
Marketing
Marketing
18.04.2019
Using your own data at the Dynamic Desk
L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data
Marketing
Marketing
17.04.2019
Visual search SEO: Pinterest is in the lead
Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.
Marketing
Marketing
16.04.2019
Voice search SEO: When a result is all that counts
Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.