DMEXCO 2021 – you won’t want to miss these highlights!
One more night until the big day: tomorrow (September 7) we’ll be welcoming you to DMEXCO @home 2021! Read on, because we’ve rounded up some event highlights for you to look forward to.
06.09.2021
DMEXCO 2021: these 7 tips will make your expo experience one of a kind
On September 7, DMEXCO 2021 will be opening its virtual doors! We have a few last-minute tips here to optimally prepare you for your expo visit and make your event experience the best it can be.
06.09.2021
3 top speakers reveal their priorities and expectations for DMEXCO @home 2021
DMEXCO @home 2021 is drawing closer. We talked to Judith Bremer from IBM iX, Daniel Schulten from netzkern, and Thomas Wlazik from TikTok about their current focus and what they’re hoping to gain from the digital trade show.
What are Twitter’s plans? An interview with Twitter Germany boss Laurent Buanec
We talked to Laurent Buanec. The Country Director of Twitter Germany joined us for an interview to reveal what plans the company has, how the platform will be refined, and what users can look forward to in the future.
Frank Schätzing and the CMOs of Adobe, IBM, Oracle, SAP & Co.: The global digital economy meets at DMEXCO @home 2021
“What if we just saved the world?” That’s what Frank Schätzing will be asking in his talk on the first day of DMEXCO 2021. On September 7 at 10:20 a.m. CET, the German bestselling author (“The Swarm” and others) will be discussing his new book on the climate crisis and why society needs to take action now. In addition, ZDF correspondent and author Nicole Diekmann (“The Shitstorm Republic”) will be analyzing whether we’ve lost the ability to talk fairly and openly to each other in the digital world on September 7 at 5:40 p.m. CET together with other experts.
02.09.2021
Top speakers provide exclusive insights into their sessions
Participants of DMEXCO @home 2021 can look forward to another year of highlight-packed content. Here, some of the top speakers give an exclusive first scoop on their sessions.
Mission Female – an interview with founder Frederike Probert
Diversity in boardrooms and female empowerment are among the hot topics of today. In an interview with DMEXCO, Frederike Probert, founder of Mission Female, explains how her network helps women climb the career ladder.
#Settingnewpriorities with DoubleVerify
DoubleVerify pursues a clear mission: to help brands improve the effectiveness of their online advertising. In an interview, Mark Zagorski (CEO) reveals how the company achieves that and what priorities it wants to set for the future.
Growing an Agency in 2021: Lessons learned from thousands of high-growth European agencies
Nicolas Finet, founder and CMO of Sortlist, reveals in an interview which characteristics an agency must have to stand out from the crowd and which triggers can be used to leave 2021 stronger than before.
The future is female – do women-led firms fare better in a crisis
Women in leadership positions are still in the minority in 2021, although studies have shown that female leaders handle crises better than men. We asked Shelley Zalis, CEO of The Female Quotient, why women are more crisis-resistant.
LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home
LoyJoy boss Ulf Loetschert is a marketer and tech pioneer with a clear mission: to transform bland customer processes into captivating dialogues. His LoyJoy conversational software enables brands to directly interact with their audience and improve the customer experience using true-to-life chatbots. In this interview, you’ll learn more about “joyvertising” and what LoyJoy has planned for DMEXCO @home 2021.
User guide: for the best DMEXCO @home experience
DMEXCO @home finally opened its doors on August 18! With a new platform and features guaranteeing a whole range of new possibilities. Our free user guide will help you maximize your digital expo experience!
26.08.2021
Conference Highlights Part II
More than 160 hours of content and over 400 speakers: This year's DMEXCO Conference program offers you a variety of exciting insights, practice-oriented master classes and keynotes that look into the future of digital business. Here you can find some of the sessions that will inspire you on September 7 & 8!
Max von Hilgers on ad verification and Meetrics’s presence at DMEXCO @home 2021
Digital advertising and ad verification – Meetrics is the analytics specialist among adtech providers. Max von Hilgers is the company’s CEO and improves the ad performance of his customers through universal solutions.
Remote selling – follow our expert guide and become a star sales professional
Just as Zoom, Teams, and other platforms have taken over our home offices in recent months, digital sales technology has also gradually conquered the sales and B2B segments. Our guide will help you master the tips & tricks you need to know.
Conference Highlights Part I
Like every year, the DMEXCO Conference offers you the agony of choice. To make it easier for you to get an overview, here is a small foretaste of the input that awaits you at DMEXCO @home 2021:
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
DMEXCO @home launches a new digital platform
DMEXCO @home 2021 is due to start in three weeks. The new digital platform can be accessed at https://community.dmexco.com starting now. Exhibitors and participants can already use their ticket to register online and utilize some of the features of DMEXCO @home in advance, for example to schedule meetings, interact with each other, get an exclusive look at the program, and put together their own personal agenda. Among the more than 400 speakers are top international executives from Dentsu, Dropbox, Facebook, Google, IBM, Oracle and others. The conference will then take place from 10 am to 6 pm on September 7 and 8 on four virtual stages and in seven masterclass streams.
19.08.2021