DMEXCO @home 2021: Digital marketing remains the driver of the advertising industry and global economy
More and more companies are relying on digital marketing to advertise their products. Video advertising, social advertising, and search engine marketing are also some of the disciplines that are benefiting strongly around the world. Globally, digital advertising is expected to grow by 20 percent in 2021, and nationally the digital display advertising market is expected to grow by as much as 23 percent. At DMEXCO @home on September 7 and 8, 240 partners and sponsors, around 20,600 participants and more than 600 speakers shared their thoughts on the newest trends and developments. The next event on the DMEXCO platform is already taking place in October.
08.09.2021
DMEXCO 2021 – you won’t want to miss these highlights!
One more night until the big day: tomorrow (September 7) we’ll be welcoming you to DMEXCO @home 2021! Read on, because we’ve rounded up some event highlights for you to look forward to.
06.09.2021
DMEXCO 2021: these 7 tips will make your expo experience one of a kind
On September 7, DMEXCO 2021 will be opening its virtual doors! We have a few last-minute tips here to optimally prepare you for your expo visit and make your event experience the best it can be.
06.09.2021
3 top speakers reveal their priorities and expectations for DMEXCO @home 2021
DMEXCO @home 2021 is drawing closer. We talked to Judith Bremer from IBM iX, Daniel Schulten from netzkern, and Thomas Wlazik from TikTok about their current focus and what they’re hoping to gain from the digital trade show.
What are Twitter’s plans? An interview with Twitter Germany boss Laurent Buanec
We talked to Laurent Buanec. The Country Director of Twitter Germany joined us for an interview to reveal what plans the company has, how the platform will be refined, and what users can look forward to in the future.
Frank Schätzing and the CMOs of Adobe, IBM, Oracle, SAP & Co.: The global digital economy meets at DMEXCO @home 2021
“What if we just saved the world?” That’s what Frank Schätzing will be asking in his talk on the first day of DMEXCO 2021. On September 7 at 10:20 a.m. CET, the German bestselling author (“The Swarm” and others) will be discussing his new book on the climate crisis and why society needs to take action now. In addition, ZDF correspondent and author Nicole Diekmann (“The Shitstorm Republic”) will be analyzing whether we’ve lost the ability to talk fairly and openly to each other in the digital world on September 7 at 5:40 p.m. CET together with other experts.
02.09.2021
Top speakers provide exclusive insights into their sessions
Participants of DMEXCO @home 2021 can look forward to another year of highlight-packed content. Here, some of the top speakers give an exclusive first scoop on their sessions.
Mission Female – an interview with founder Frederike Probert
Diversity in boardrooms and female empowerment are among the hot topics of today. In an interview with DMEXCO, Frederike Probert, founder of Mission Female, explains how her network helps women climb the career ladder.