A great choice of top speakers for DMEXCO 2022
If you’re really looking forward to DMEXCO 2022, then the wait is nearly over. Read our story to find out more hot-off-the-press news about the lineup of top speakers.
DMEXCO 2022: Are you ready for our international top speakers?
This year’s event is going to be so cool, with a wide range of speakers helping to create yet another diverse and stimulating conference program. International stars from the digital and marketing industries will share their insights for your benefit when they appear on our stages, including the Blue Stage and Red Stage. Check out the great sessions from top speakers that await you.
Tip: this story includes our top picks of the presentations that we think you really shouldn’t miss. Simply click on the relevant links to add the sessions to your schedule. Let’s go!
What? You still don’t have your ticket for DMEXCO? Then there’s no time to waste. Tickets are still available, so don’t delay!
The tech managers with expertise at their fingertips
“Attendees will learn about the experiences we are creating and the relevance of using spatial technology to bring people together as well as understanding how quickly Web3 is changing community building.“ – Elena Corchero
Elena Corchero, Director of Emerging Tech at Dow Jones, will appear on the Red Stage on Wednesday to talk about innovations and brand-new strategies for hybrid realities, Web3, and the metaverse.
Go to the session: Meaningful Innovation for new Hybrid Realities and a Web3 Metaverse
Matt Brittin is President, EMEA Business & Operations at Google. As the tech company’s head of European operations, he will give his keynote on the Red Stage on Wednesday, talking about how we can improve the advertising-financed Internet and how advertisers can successfully position themselves in uncertain times.
Go to the session: Rethinking the digital future to enhance the ads-supported Web
Sameer Patel, Chief Marketing and Solutions Officer for SAP CX, will appear on the Red Stage on Wednesday to talk about data use and business growth. He will follow this on Thursday with a masterclass on omnichannel direct sales and hyperpersonalization.
Go to the first session: Your Data Needs to Grow Up, How CX Can Drive Business Growth
Go to the second session: What happens when you completely rethink D2C?
“Technology has been one of the unsung heroes during the pandemic, keeping businesses moving forward. But it couldn’t do everything for us, and we were taught a valuable lesson: there is no replacement for human interaction. That is important at conferences such as DMEXCO, where leaders convene to meet, interact, learn, and grow. This is my first DMEXCO – I couldn’t be more excited to represent Microsoft Advertising and see a little of the beautiful city of Cologne.” – Sandra Lopez
Sandra Lopez, General Manager, Marketing at Microsoft Advertising, will appear on the Blue Stage on Wednesday to tell us more about the role, transformation, and future of digital marketing.
Go to the session: Decoding the future of digital experiences
As Chief Customer Officer at Twitter, Sarah Personette knows the social media platform like the back of her hand. She will appear on the Red Stage on Wednesday to explain how companies are using Twitter’s latest features to reach the right audience sector and grow their business.
Go to the session: #TweetsMeanBusiness with Sarah Personette: How Twitter can drive your business
The e-commerce stars and social media experts
Diana zur Löwen
Content creator and business angel Diana zur Löwen will appear on the w3.vision/Tech Stage on Thursday. Along with other speakers, she will discuss the modern investment opportunities of the Internet – particularly in conjunction with NFT and Web3.
Go to the session: Investing in the new internet culture – from JPEGs to virtual fashion
Gali Arnon, Chief Marketing Officer at online marketplace Fiverr, will share her expertise with the DMEXCO community at two separate sessions. On Wednesday she will appear on the Red Stage to talk about a back-to-office culture and about how to find the balance between team and flexibility. On Thursday she will appear on the E-Commerce Stage to discuss how strong communities benefit brands.
Go to the first session: The End Of The Work-From-Home Economy? How To Find The Balance Between Team And Flexibility
Go to the second session: How empowering your community can embolden your brand
“I’m looking forward to my first appearance at DMEXCO with Nindo, and I’m excited about the discussions about the world of social media!“ – Rezo
Rezo has become well-known for his numerous YouTube videos in recent years. Thanks to his analysis tool Nindo, the influencer has also become a successful entrepreneur and will join the lineup of speakers at DMEXCO this year.
Session details to follow
Tatjana Biallas, Managing Director of FUNKE Medien Niedersachsen, will appear on the Media Stage on Wednesday to share her insights into how companies can successfully attract younger target groups to traditional media.
Go to the session: Kids, have a look at that! How to attract younger generations to traditional media
Well-known musicians and artists
Giwar Hajabi – better known by his stage name Xatar – is a rapper and founder of German independent label Goldmann Entertainment. He will appear on the Red Stage on Wednesday.
Go to the session: Giwar Hajabi aka XATAR – THE G NOTE
This year, we welcome a true superstar to the event stages in Cologne. French sound artist Jean-Michel Jarre is also a successful entrepreneur with his production company AERO PRODUCTIONS. On Wednesday, he will join Lars Bendix Düysen from Sony Music to host a fireside chat on the Blue Stage.
Go to the session: Sony Music Partnerships presents Jean-Michel Jarre in association with the MMA
Representatives from top brands
Keynote Speaker: Dr. Karsten Wildberger
Dr. Karsten Wildberger, CEO of the MediaMarktSaturn Retail Group, is the third keynote speaker at DMEXCO 2022. He will also appear on the Red Stage on Wednesday to talk about digital transformation in retail.
Go to the session: The Future of Retail: From Consumption to Experience
“weprogresstogether at DMEXCO 2022 – I will share with my audience how we introduced AI, VR, and SaaS at a company data-driven for 170 years. If that’s not progress, what is?“ – Mark Klein
Mark Klein is Chief Digital Officer at insurance group ERGO Group AG. He will appear on the w3.vision/Tech Stage on Wednesday to share his insights into AI-based customer support and the evolution of business models, using ERGO Digital Ventures as an example.
Go to the session: Digital ventures, real value – introducing AI and VR to a 170-year-old data-driven industry
Matthias Dang, Co-CEO of RTL Deutschland, will give a keynote speech on the Red Stage on Wednesday. He will talk about connected and addressable TV, as well as the future of TV.
Go to the session: Viva la Video – Warum Fernsehen die besten Zeiten noch vor sich hat (Viva la Video – Why the best days of TV still lie ahead)
Dr. Sven Hasselmann
Dr. Sven Hasselmann, CMO of Deutsche Bahn DB Vertriebs GmbH, will appear on the Blue Stage on Thursday to talk about Generation Z in Germany. He will also present the results of a metastudy and give an insight into the Deutsche Bahn communication strategy on TikTok.
Go to the session: Wie erreicht man heute die Gen Z – effiziente Kommunikation mit der Zielgruppe TikTok am Beispiel DB (How to reach Gen Z right now – efficient communication with the TikTok target group using DB as an example)
Web3 professionals and future visionaires
Well-known metaverse and NFT strategist Diego Borgo will present two sessions on Thursday at DMEXCO 2022. He will participate in a panel on the Blue Stage about the potential of the metaverse, followed by an appearance later that day on the w3.vision/Tech Stage, where he will talk about smart ways for brands to approach the topic of NFT.
Go to the first session: The Metaverse forces a new Brand Management Paradigm
Go to the second session: 5 STEPS FOR BRANDS ENTERING THE NFT SPACE
Tim Walther, Group Manager NFT & Metaverse at Volkswagen, will appear on the Blue Stage on Thursday, discussing brand management in the metaverse with Diego Borgo. After that, you can hear him speak on the w3.vision/Tech Stage about the potential of Web3 and NFT for successful brands.
Go to the first session: The Metaverse forces a new Brand Management Paradigm
Go to the second session: New opportunities for brands in web3
You still don’t have your ticket for DMEXCO? Then there’s no time to waste. Tickets are still available, so don’t delay!
Explore the complete conference program
As well as the highlighted speakers, you can also hear from a host of other renowned marketing and digital experts at DMEXCO 2022. We don’t have enough space to list them all here, but you can still check them out for yourself – the conference program tells you everything you need to know about all our participants.