Stories

One click to the essence: To-the-point videos with GoEssential
Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?
Tech & Future
26.09.2019
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
Resources
25.09.2019
Free e-book download: Topic focus Voice and Audio
How podcasts and voice assistants are changing marketing
Resources
Resources
24.09.2019
Checklist for an optimal omnichannel customer service
The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.
The rise of messengers in corporate communications
Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.
Marketing & Media
20.09.2019
Live chat in the web shop: product competence meets spelling skills
While live chats have become standard in online commerce, video chats are slow to gain acceptance. The reason is trivial.
Resources
Resources
17.09.2019
The dos and don’ts for your content automation strategy
As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.
Tech & Future
16.09.2019
Changes coming with Strong Customer Authentication
Two-factor authentication and SCA will mean some adjustments in e-commerce.
Business & Society
12.09.2019
#TrustInYou – Live from the DMEXCO Vol. 2
Insights, impressions and emotional moments – live of the second DMEXCO day.
These highlights await you on the second day of DMEXCO 2019
Have you lost track of all the sessions and exhibitors despite having the app? The DMEXCO team has recommendations for each event area on Thursday for you.