Digital commerce trends of 2021: these changes are emerging
While 2020 hit in-store retail hard, e-commerce saw a massive boost as a result of the coronavirus pandemic. Here, we take a look at the key digital commerce trends that should be on marketers’ radars now.
What’s next for LinkedIn? Spam pesterer or business network?
Who hasn’t received an intrusive offer promising the ultimate solution on LinkedIn? And then there’s the growing number of fake profiles. Why is all this happening on a business platform, and where is LinkedIn heading?
Programmatic video: moving images and programmatic advertising cleverly combined
Linear TV advertising and traditional video ads are usually wasted on a lot of people. That’s why programmatic video advertising is paving the way for the future, because it allows campaigns to be targeted and placed much more efficiently.
Jan Garnefeld appointed as new Director of Sales & Operations at DMEXCO
As the new Director of Sales & Operations with effect from February, Jan Garnefeld, 40, will be responsible for the analog and digital trade show business of DMEXCO, Europe’s leading digital marketing and tech event. He will be taking over from Dr. Christoph Menke-Salz, who started a new position as Sports Director of the German Hockey Federation in January 2021.
22.01.2021
Whitepaper marketing guide: create lead magnets!
Whitepapers are a content format that not only generates leads, but also boosts brand awareness and reinforces your expert status. Download our free guide to find out everything you need to know about whitepaper marketing!
Affiliate marketing: here are the trends of the future
Amid the coronavirus pandemic, brands with an affiliate marketing strategy in place stormed ahead of the competition in 2020. In this story, we explore why that was the case and where the latest affiliate marketing trends are heading.
Content audit checklist – here’s how a content inventory works
Does your website content help you achieve your business goals? Only a content audit can really answer that question reliably. Optimize your UX, performance, and ROI using our content audit checklist!
Account-based marketing: 7 steps for implementing it in B2B marketing
If you want to make an impression in B2B marketing, you need one thing above all else: a promising strategy. Account-based marketing helps brands build a trusting relationship and strong bond with their customers.
Pinterest Story Pins: a feature you should know as a marketer
Instagram, LinkedIn, and other platforms set the ball rolling, and now Pinterest has introduced new creator features, too – including the Pinterest Story Pins. Read on to discover what makes these so special and how you can leverage them.