Stories

Marketing
Marketing
18.04.2019
Using your own data at the Dynamic Desk
L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data
Marketing
Marketing
17.04.2019
Visual search SEO: Pinterest is in the lead
Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.
Marketing
Marketing
16.04.2019
Voice search SEO: When a result is all that counts
Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.
Expo
Expo
15.04.2019
World of Agencies
Networking at the highest level.The World of Agencies - an area for top international agencies and their clients.
Marketing
Marketing
15.04.2019
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
Business
Business
12.04.2019
Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
Marketing
Marketing
11.04.2019
Purpose marketing: more attitude, please!
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
Marketing
10.04.2019
What content marketers can learn from design thinking
We are familiar with design thinking in the innovation process, but it is also suitable for content marketing.
Marketing
Marketing
08.04.2019
Mobile advertising trends from China, Europe and the USA
From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.
Resources
Resources
05.04.2019
It depends on the processes
Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.