Stories

Resources
Resources
25.02.2019
3 Trends in Mobile Advertising
Mobile advertising continues to be one of the hopes of the advertising industry and will define new trends in 2019.
Media
Media
25.02.2019
How wearables contribute to customer loyalty
Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.
Business
Business
22.02.2019
Thought leadership: a question of personality
Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.
Media
Media
19.02.2019
Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer
DMEXCO talks with responsible editors of our media- and market partners all over the world
Resources
Resources
18.02.2019
Agile marketing: On the way to real-time advertising
When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
Media
Media
12.02.2019
Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto
DMEXCO talks with responsible editors of our media- and market partners all over the world
Business
Business
08.02.2019
6 to dos: how retailers reduce their returns rate
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
Future
Future
06.02.2019
CES trends in 2019 and what they mean for marketers
The industry event in Las Vegas showed where the tech journey is heading at the moment. We assessed the most important innovations.
Media
Media
05.02.2019
Interview with Brian Morrissey, President and Editor-in-Chief, Digiday
DMEXCO talks with responsible editors of our media- and market partners all over the world