The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
Social media tools help companies implement their marketing strategies across different social media channels. Planning, posting, analyzing, managing – all this is no problem if you have the right social media management tool.
Agile sales is key to achieving a powerful, flexible and viable sales force. Agile sales teams are created by adapting methods such as Scrum or Kanban as used in software development and IT project management.
AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.
Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.
Nearly no app is currently experiencing rates of growth as high as TikTok is. Some companies have already successfully placed themselves on the video platform. What do the best practices look like, and what can you learn from them for TikTok marketing?
Digital advertising is becoming more and more programmatic. In programmatic advertising, AI delivers the data that make it possible to present the right content to each user at the right time. Will traditional media planning soon be obsolete?