Are you lacking a collaboration tool for communication, social media management or transparent project management? We introduce our favourites, which are sure to lend you a helping hand when working from home.
Voice search via voice assistants, the rapid development of smart home devices, the increasing popularity of podcasts – the spoken word is gaining traction. Voice marketing is tapping into this trend and opening up new horizons in B2B.
A/B testing is an efficient instrument to let shop owners optimize their websites. Precise hypotheses lay the foundation for meaningful results. Our free template shows you how to define them to achieve a constructive outcome.
Despite all the prophecies of doom and fears, programmatic advertising continues to scoop up a steadily increasing share of the advertising market. Here you can read about the five programmatic advertising trends that will shape the online marketing cosmos in 2020 and beyond.
Voice search via voice assistant is preparing to become a standard for online searches. With this in mind, anyone whose business model is based on eCommerce is well-advised to prepare his or her website and company for this development.
A good marketing campaign involves different communication channels in the effort to reach the target group in multiple ways. In our guide, you can read how to develop an expedient cross-channel strategy.
New channels, new creators, new formats: Influencer marketing is becoming more and more complex. Without technical solutions and professional support, it is almost impossible to tap the growing potential of brand ambassadors.
It took just a few years for agile project management to establish itself as a standard in software development. Here you will find out which five software tools and apps ideally map and support the processes involved in agile project management.
In the world of social media marketing, getting onto the Instagram Explore page is the equivalent of striking gold. After all, appearing there makes it much easier to acquire new followers and increase your Instagram reach.
What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.
Do you find yourself having to attend meeting after meeting and you don’t know when you’ll get your actual work done? If so, then there is an acute need to make your meetings more efficient! Find out here which adjustments you can make so that your meetings bring better results in less time.
The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.
Social media tools help companies implement their marketing strategies across different social media channels. Planning, posting, analyzing, managing – all this is no problem if you have the right social media management tool.
Agile sales is key to achieving a powerful, flexible and viable sales force. Agile sales teams are created by adapting methods such as Scrum or Kanban as used in software development and IT project management.
AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.
Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.