Are current CMOs up for the job? Upskilling the modern CMO
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
A ‘purpose’ is no longer enough. Telling authentic stories is key
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
Growth hacking for start-ups: learning from the big players
Your product does not perform? The numbers are catastrophic? There are no guarantees to avoid this scenario. But a lot of possibilities.
E-Book “E-Commerce”: Trends, Topics and Developments
Exciting stories about conversational, mobile and social commerce as well as entering foreign markets, payment and logistics, and legal challenges in e-commerce.
The importance of an emotional connection to the consumer
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
Presently there are no stories that match these filters. You can reset the filters above for a better result