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DMEXCO meets Digital X on September 7 and 8, 2021, in Cologne

DMEXCO, Europe’s leading digital marketing & tech event, and Digital X, Europe’s leading digitalization initiative launched by Deutsche Telekom, will share the stage for the first time in 2021 at the Koelnmesse exhibition center. Digital X explores issues surrounding the digital transformation, while DMEXCO’s main focus is on digital marketing. In this respect, digital topics and relevant target groups will be closely merged and September will see Cologne becoming more of a hotspot for everything digital than ever before. More details on the exact setup of the two events will be released in June.
March 25, 2021

DMEXCO, Europe’s leading digital marketing & tech event, will be held in a hybrid format for the first time in 2021, combining a physical on-site event and a digital platform for networking.

“We’re so excited to join forces in Cologne in September. By doing so, we’ll be making the shared vision of two strong partners a reality in a place that we want to once again showcase as having enormous potential for hosting digital industry events,” says Gerald Böse, CEO of Koelnmesse.

Digital X, the massive event highlight taking place in late summer 2021, will make Cologne the place to be yet again when it comes to the digital transformation, bringing the latest innovations and numerous networking opportunities under one roof. Digital X 2021 will also be held as a hybrid event on September 7 and 8 at Koelnmesse, with both events embodying digital progress.

Hagen Rickmann, Managing Director Business Customers at Telekom Deutschland GmbH, emphasizes: “As the initiator and founder of Digital X, I am particularly delighted that we’re teaming up with DMEXCO to make an even greater contribution to digitalization in Germany and set in motion a future-oriented event full of superlatives held on German soil. This move will give decision-makers practical access to new digitalization technologies and opportunities. Germany and Europe alike need this kind of event.”

Matthias Wahl, President of the German Association for the Digital Economy [Bundesverband Digitale Wirtschaft (BVDW) e.V.], adds: “We welcome the joint presence with Digital X as the platform for digital transformation, since it will enable us to physically bridge the gap between digital marketing and digital transformation topics and thus boost the relevance of DMEXCO as the go-to trade show for decision-makers from the digital economy, marketing, and innovation sectors.”


DMEXCO is Europe’s leading digital marketing & tech event. We are the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value.

In Cologne and online, we set the benchmark as a network and business platform for the digital economy. Decision-makers continue to educate themselves and be inspired, make contacts, and conclude deals. DMEXCO — where tomorrow’s digital business happens today. DMEXCO 2021 will take place on September 7 and 8, 2021.

The German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.

Information, along with photos, videos, and original sounds and audio clips, can be found at,, and

About Digital X

Digital X is Europe’s biggest cross-industry digitalization initiative. It comprises over 500 national and international partners and supports companies along their digital transformation journey. The concept: network, share ideas, and learn from one another in the spirit of digital advancement. The new Digital X knowledge and networking platform already contains articles and guidance on important business topics for small and medium-sized enterprises.

You can find out more about the digitalization initiative at,, and

About Deutsche Telekom: Deutsche Telekom company profile