AI agents: Context-based intelligence profiles as a booster for brands
A DMEXCO column by Evgeny Popov on AI agents and the contextual advertising revolution.
Voice Assistants in Marketing: The Start of a New Era
Since the quantum leap in AI in recent years, voice assistants are finally living up to their promises: They now serve as practical tools for communication between humans and machines. Find out how voice assistants are transforming marketing.
What Does an Apple Tree Have to Do with Brand Relevance?
A personal look back at the month of March by Verena Gründel, host of DMEXCO – and at the small and big moments that truly define brand relevance.
POS Marketing in 2025: Retail Media, AI, and the Shopping Experience
The point of sale is one of the ultimate touchpoints for branding and sales promotion. Retail media is driving innovation in this area, but AI is also expanding the possibilities for point-of-sale marketing.
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