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DMEXCO Podcast: Andreas Wiese (Miele) and Yulia Kalner (Kantar) on Brand Transformation
How can a heritage brand successfully navigate brand transformation? Andreas Wiese from Miele and Yulia Kalner from Kantar explain why emotions are becoming a key factor in shaping successful brands.
Social Media Schau: Episode 15 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
The 50+ Market: Tap into the Largest Growth Market in Ecommerce
Many strategies focus on Gen Z – but the greatest purchasing power has long been found elsewhere. Our guide explains why the 50+ market is becoming a key growth driver and how you can align your commerce strategy to reap the benefits.
Retail Media Trends for 2026: Between Expectation and Reality
Retail media is evolving from an advertising channel into the strategic platform for commerce. AI, omnichannel retail, and new data strategies are opening up new possibilities throughout the entire customer journey for companies.
Shopping Events: Why Experiences Are Transforming Ecommerce
Conventional online stores have delivered on their No. 1 promise – products are now available 24/7. But this very fact has made attention the scarcest resource in ecommerce, opening up new opportunities for shopping events.
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