Twitch – marketing pros are tapping into the streaming platform
Strong communities, lively interaction, and a wide range of topics: Twitch is a paradise for marketers. Our guide explores how to use it to stream your marketing messages to countless screens.
DMEXCO Podcast: Ralf Gernhold, Deutsche Bahn, on system fails and good UX design
How do you successfully implement Europe's largest in-house IT project for Deutsche Bahn? Ralf Gernhold, CTO DB, tells our host Verena Gründel in the DMEXCO podcast. This podcast episode is in German.
Gamification – power up your marketing
Things are so much better when they’re fun: gamification lets you level up your marketing and boost interaction and engagement among your customers. We explore two inspiring best cases and walk you through the best gamification elements.
Sports marketing in the 2024 mega sporting year
From the European soccer championships to the Olympics and NFL – 2024 is the ultimate year for sports fans and sports marketers alike. So, what marketing strategies are sports organizations implementing? We reveal all in our whitepaper!
AI playbook: how to use artificial intelligence – the right way
What’s possible with AI, and what opportunities does it bring? The brand-new AI playbook by the German Association for the Digital Economy (BVDW) provides a detailed overview of the status quo as well as the challenges and myths surrounding AI.
Marketing guide: TikTok is all grown up
With 1.7 billion users, TikTok has enormous potential for your marketing. The platform has long since come of age – it now enables you to reach a broader audience, beyond just the very young. We show you how!