DMEXCO - Digital Marketing Exposition & Conference

DMEXCO Motto 2026

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Marketing & Media Business & Society Tech & Future of Web

Marketing & Media Business & Society

5 hours ago

Digital Marketing Masterclasses: Deep Dives at DMEXCO 2026

From agentic advertising to AI commerce to GEO, the digital marketing masterclasses at DMEXCO 2026 will explore topics shaping the digital economy in depth, offering takeaways from real practice that you can apply to your own work right away.

DMEXCO Transformation

A crowd of people streams through the entrance to DMEXCO’s digital marketing masterclasses.

Sponsored Episode

7 hours ago

DMEXCO Podcast: Laura Rathai, VP Marketing at Hyundai Motor Europe, on Brand Building

How do you fundamentally change brand perception? Laura Rathai, Vice President Marketing at Hyundai Motor Europe, reveals how Hyundai transformed into a global design and technology brand.

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Marketing & Media Tech & Future of Web

2 days ago

DMEXCO 2026: How to Identify Your Program Highlights

Which sessions are your must-sees at DMEXCO 2026? Our guide outlines key topics that will be explored by 11 summits, over 1,000 speakers, and 220+ hours of program content.

DMEXCO

Marketing & Media Tech & Future of Web Business & Society

Marketing & Media Tech & Future of Web

04.09.2026

Sycophancy: Why Your Chatbot Loves to Agree With You

Your chatbot understands you, validates you, and knows what you like. But that closeness can become a problem. Verena Gründel on AI sycophancy—and why it matters for marketing.

DMEXCO Artificial Intelligence

02.09.2026

DMEXCO Podcast: 10 Things You Need to Know About DMEXCO 2026

How do you create your perfect DMEXCO experience? Verena Gründel joins Thomas Mosch, Dirk Freytag, and Alexander Graf to share insider tips on the program, commerce, and networking.