Vote now: These are the top 5 nominees for the ‘Best Brand Collab Award’
The VideoDays Festival on October 30 in Cologne will see the premiere of the “Best Brand Collab Award” category, with which organizer We Are Era, in cooperation with DMEXCO and Campaign Germany, will honor the best collaboration between a creator and a brand. The winners will be decided by the readers of Campaign Germany in a public vote that starts today.
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
A DMEXCO column by Evgeny Popov on the introduction of the Ad Context Protocol (AdCP) — an open standard that enables AI agents to automate and orchestrate advertising processes across platforms.
Why Sora 2 Might Change Social Media Forever
OpenAI’s new app Sora 2 is completely changing social media. A commentary by Verena Gründel.
NXTGEN Agency Summit 2025: Recapping the Stage of the Future
A DMEXCO column by Paulina Schumann and Timo Sander on the highlights of the NXTGEN Agency Summit 2025 at this year's DMEXCO.
DMEXCO Podcast: How Mutti Wins Globally with Local DNA
Mutti doubled its international business in five years. CMO Rafael Narvaez shares how boldness, premium quality, and local adaptation drive the brand’s success in 100+ countries.
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