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Marketing & Media Tech & Future of Web Business & Society
Marketing & Media Tech & Future of Web
9 hours ago
AI scandal surrounding Oktoberfest poster
A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.
Artificial Intelligence Content
Portrait of Verena Gründel
Resources Business & Society
1 day ago
Omnichannel Strategy: If Not Now, When?
The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.
Transformation Consumers
Graphic illustrating multiple channels that are interconnected in a business with an omnichannel strategy.
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Our latest podcasts
DMEXCO Podcast: How Agentic AI Is Redefining Commerce—with Deann Evans
10.02.2026
DMEXCO Podcast: Andrea Lederer on Digital Transformation at Weleda
27.01.2026
DMEXCO Podcast: Steffen Braun (Civey) on marketing without a black box [GER]
18.11.2025
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Marketing & Media Business & Society Tech & Future of Web
Marketing & Media Business & Society
19.02.2026
Immersive Marketing – Growing Under the Radar
Immersive marketing no longer dominates the headlines. But that’s a sign that smart glasses and immersive experiences have gained a foothold in the marketing mix and are primed for growth. Let’s explore where immersive marketing stands today.
Transformation Brand & Brand Safety
A photograph of a woman wearing smart glasses, an example of immersive marketing technology.
Business & Society Tech & Future of Web
Business & Society Tech & Future of Web
19.02.2026
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
DMEXCO Column Transformation
Portrait of Thilo Kölzer
Business & Society Marketing & Media
17.02.2026
Hyper-Personalization: How to Leverage Its Opportunities
Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.
Transformation Consumers
A graphic representing the hyper-personalization of a user profile
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