Insight Out: Manfred Meindl – Head of Marketing at VAUDE
VAUDE is committed to mountain sports, responsible action and clear values. Manfred Meindl explains why the team refocused its marketing budget on climate action, why quitting X and paid Meta ads made sense, and why good ideas rarely form at a desk.
DMEXCO Podcast: Nickolas Rekeda (MGID) on Responsible Advertising
Nickolas Rekeda, CMO of MGID, talks to Verena Gründel about the future of adtech, the responsible use of AI, and why good advertising inspires users rather than annoying them.
Zero UI and AI Agents: A Future Without Interfaces?
From touchscreens to voice commands, zero UI and intelligent AI agents are transforming how users interact with technology. Brands must respond to this change or risk vanishing from view!
Corporate Influencers: Balancing Authenticity and KPIs
Corporate influencers are now an indispensable part of companies’ strategies as content creators and community builders. They lend them their authentic voices and transform values into stories where conventional communication reaches its limits.
ChatGPT Drives Traffic, But Not Sales
ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel.
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