The Internet of Things: your marketing at the heart of the action
Smart manufacturing and the Internet of Things are bringing marketing, production, and customers closer together. In our whitepaper, we provide examples that show you how this works.
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DMEXCO podcast: Quantcast CEO Konrad Feldman discusses adtech developments
In the latest episode of the DMEXCO podcast, Konrad Feldman, Quantcast co-founder and CEO, shares his insights into the current state of the adtech and advertising industry with host Verena Gründel.
01.10.2024
DMEXCO podcast: How NIVEA is shaping change with responsibility and innovation
Hear what CMOs Nadine Bartenschlager & Catherine Niebuhr have to say about how NIVEA is shaping digital transformation and why authentic brand communication matters more now than ever before.
DMEXCO 2024 solidifies its position as a key hub for international marketing decision-makers
With “Prompting the Future” as its motto, DMEXCO further strengthened its role as the leading event for the digital economy. Featuring more than 850 international speakers across 16 stages along with 680 exhibitors and partners from around the globe, DMEXCO showcased the latest trends and developments in marketing and communication on September 18 and 19 in Cologne. Artificial intelligence took center stage at the expo and conference, complemented by spotlights on retail media, total video, DOOH, programmatic advertising, sustainability, social media, and influencer marketing. Seven new formats premiered at this year's DMEXCO, including the CMO Summit, a prestigious forum for international marketing executives. In 2025, DMEXCO will take place in Cologne on September 17 and 18.
Day 2 of DMEXCO 2024: Innovation in the Fast Lane!
On Day 2 of DMEXCO 2024, the CMO Summit stood out as a central highlight, attracting numerous marketing experts. Inspiring discussions, innovative solutions, and intensive networking with digital professionals shaped the event. Ready for more insights?
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