Tech trends of 2025: findings from DMEXCO 2024
The players in the digital tech scene met at #DMEXCO24 to discuss what’s new. A number of tech trends for 2025 already emerged. Learn more here – and re-watch via the VOD links.
The e-commerce trends set to define 2025
Which e-commerce trends will shape the coming year? Industry experts came together to discuss the future of online retail at DMEXCO 2024.
DMEXCO podcast: How NIVEA is shaping change with responsibility and innovation
Hear what CMOs Nadine Bartenschlager & Catherine Niebuhr have to say about how NIVEA is shaping digital transformation and why authentic brand communication matters more now than ever before.
DMEXCO 2024 solidifies its position as a key hub for international marketing decision-makers
With “Prompting the Future” as its motto, DMEXCO further strengthened its role as the leading event for the digital economy. Featuring more than 850 international speakers across 16 stages along with 680 exhibitors and partners from around the globe, DMEXCO showcased the latest trends and developments in marketing and communication on September 18 and 19 in Cologne. Artificial intelligence took center stage at the expo and conference, complemented by spotlights on retail media, total video, DOOH, programmatic advertising, sustainability, social media, and influencer marketing. Seven new formats premiered at this year's DMEXCO, including the CMO Summit, a prestigious forum for international marketing executives. In 2025, DMEXCO will take place in Cologne on September 17 and 18.
Instagram
Follow
