The creator economy trends for 2025: The boom continues
We’ve passed the tipping point: The future for the creator economy is golden. We take an in-depth look at some of the hottest creator economy trends for 2025 – from AI to virtual influencers to the TikTok ban, we’ve got it covered!
What’s Next, Agencies? [GER]: Tommy Gmür, CEO @ DRAVT, on modern sports marketing
In the "What's Next, Agencies?” podcast, Tommy Gmür, CEO of DRAVT, talks to host Kim Alexandra Notz about contemporary sports marketing and the work of DRAVT as a creative hub. This podcast episode is in German.
Smart AI agents for marketing: your much-needed upgrade
Your campaigns have good click rates, but is conversion falling short of expectations? This is exactly where a smart AI marketing agent can lend a hand – by analyzing data, suggesting optimizations and implementing measures autonomously.
Navigating AGI’s Intersection of Business, Ethics, and Agency
A DMEXCO column by Evgeny Popov.
DMEXCO Podcast [GER]: Christine Nieland, CEO of Chefkoch GmbH, on AI and Food Trends
Chefkoch CEO Christine Nieland talks to host Verena Gründel in the DMEXCO podcast about the digital transformation at Chefkoch, the influence of AI, new subscription models, and trends in the food industry. This podcast episode is in German.
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