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Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
12.04.2019
Purpose marketing: more attitude, please!
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
11.04.2019
What content marketers can learn from design thinking
We are familiar with design thinking in the innovation process, but it is also suitable for content marketing.
10.04.2019
Mobile advertising trends from China, Europe and the USA
From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.
This is why you should improve your marketing processes
Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.
05.04.2019
Project management in marketing
Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.
03.04.2019
Brand safety: Don’t play with those grubby kids
Advertising environments can harm brands. How to prevent critical questions from customers and supervisors.
02.04.2019
Experience Stage
Beyond the future. The three trending topics for the Experience Stage are creativity in AI and robotics, virtual & augmented Reality, and voice.
01.04.2019
Advertising with virtual influencers
Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.
28.03.2019
Google Assistant in the fast lane with new features
The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.
27.03.2019
Experiential commerce: experience before price
Price has long been the most important differentiator in retail, but that is changing.
26.03.2019
From push to pull and on the customer’s radar
Inbound marketing as a path to success. And why sales and marketing are a winning combination.
23.03.2019
SAP’s Martin Wezowski: with punk rock and respect for customers
In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.
22.03.2019
Free e-book download: Topic focus Mobile in Digital Business
13 articles on Business, Media, Marketing and Technology for free download
19.03.2019
How to enter new markets successfully
Tapping new sales markets is a challenge for business development and marketing.
15.03.2019
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
14.03.2019
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
11.03.2019
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
08.03.2019
Individual pricing by purchasing power and social behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
06.03.2019
