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Experiential commerce: experience before price
Price has long been the most important differentiator in retail, but that is changing.
26.03.2019
From push to pull and on the customer’s radar
Inbound marketing as a path to success. And why sales and marketing are a winning combination.
23.03.2019
SAP’s Martin Wezowski: with punk rock and respect for customers
In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.
22.03.2019
Free e-book download: Topic focus Mobile in Digital Business
13 articles on Business, Media, Marketing and Technology for free download
19.03.2019
How to enter new markets successfully
Tapping new sales markets is a challenge for business development and marketing.
15.03.2019
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
14.03.2019
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
11.03.2019
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
08.03.2019
Individual pricing by purchasing power and social behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
06.03.2019
How to increase your sales opportunities with apps
The use of apps is increasing worldwide, thus increasing sales opportunities for retail and media, connecting sales channels and attracting young target groups.
03.03.2019
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.
01.03.2019
How added value and personalization promote app usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.
How smartphones are changing buying patterns
Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important
Mobile first, creation first! Setting up a successful campaign
It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.
27.02.2019
Five trends in the mobile communications market
There are some issues that cannot be ignored in Barcelona this year. Here is a look at which ones they are and what they mean for the internet industry.
26.02.2019
How Apple and Google are changing the way people pay
Why things are changing when it comes to payment in Germany and how online and offline retail can benefit from it.
26.02.2019
3 Trends in Mobile Advertising defining the course for 2019
Mobile advertising continues to be one of the hopes of the advertising industry and will define new trends in 2019.
25.02.2019
How wearables contribute to customer loyalty
Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.
Thought leadership: a question of personality
Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.
22.02.2019
