DMEXCO interview: How can we overcome the shortage of skilled professionals?
We have been hearing warnings about the shortage of skilled professionals for quite a while now. Although the German government still maintains that there is no widespread lack of competent staff, many companies are struggling to find people with the skills they need.
Shortage of skilled professionals: lots of unfilled vacancies and a long wait for new employees
The DMEXCO trend survey at the start of 2022 showed that the shortage of skilled professionals is currently the hot topic in the communications industry. A new, representative online survey conducted by Civey on behalf of DMEXCO has now confirmed that there are currently job vacancies in almost half the companies of the marketers and communications experts surveyed. It is taking many companies five months or more to fill positions, and job ads are still frequently being used for recruitment.
30.03.2022
Media planning helps you place ads that really hit the mark
Advertising measures cost money. If you want to make sure your money is working hard for you, we recommend media planning. Major brands like Mars understand that and are investing heavily in planning for success.
2021 saw the digital display advertising market grow by over €1 billion
The Online-Vermarkterkreis (OVK), part of the Bundesverband Digitale Wirtschaft e.V. (BVDW), published the latest market figures for digital advertising in March 2022, showing that the digital advertising market grew significantly in 2021.
How to create a successful review marketing strategy
Customers who want to find out about a product or service will start by reading online reviews. Our free guide explains how to use feedback to optimize your review marketing.
#WeProgressTogether is the motto of DMEXCO2022
Mottos from previous years have included #AttitudeMatters and #SettingNewPriorities, but this year DMEXCO is taking things a step further. The company is inviting its community to come together on September 21 and 22, 2022, under the motto #WeProgressTogether with the goal of not only discussing progress in theory, but also how to translate it into real life and help it to continue evolving. What will progress look like after the pandemic? How can we shape it to deliver positive and profitable results? What role can and must the digital industry play in society to make this happen, and how will this impact how we interact? These are just some of the topics that will be discussed by the more than 500 international top speakers at the exhibition center in Cologne.
22.03.2022
What’s next for the Luca app?
What’s next for the Luca app? We wanted neXenio’s CEO Patrick Hennig to tell us. In this interview, he talks about the app’s future, answers questions about data protection, and explains why the app definitely shouldn’t be deleted.
Delivery services – from lockdown boom to here to stay?
Although many restaurants are open again, the boom in delivery services like Gorillas, Flink and the rest shows no sign of abating. Why are these services so successful, and what’s the difference between the providers? Read on for the answers and much more.
Alpakas – a green delivery service?
The grocery delivery service Alpakas has sustainability at the heart of its concept – thus setting itself apart from the competition. But how does zero packaging and zero waste work in the delivery service business?
YouTube: 2022 has multiple new features in store
Listen up, content creators! A range of new YouTube features are planned for 2022. Read on to find out what’s changing and what features and formats creators can look forward to!
Adidas celebrates diversity and shows bare breasts
Adidas recently caused a stir with an ad campaign for sports bras. Why? Instead of using images of the new bras, the sports gear giant opted for bare breasts. Adidas’s intention was to promote diversity and body positivity.
The gamer fascination – what makes this target audience so interesting?
Gamers don’t have the best reputation. The cliché is that they’re predominantly young males who fanatically play PC games. But what really makes the gaming target audience so unique, and how important is it for your marketing?
The Ukraine war, psychological long Covid, and our resulting state of mind
After two years of the coronavirus pandemic, it’s now the Ukraine war that’s shocking and unsettling people. The rheingold institute in Cologne has published a depth psychology study that sheds light on society’s current mood.
Is traditional TV advertising still in touch with the times?
Addressable TV, connected TV, social TV – digitalization is seeing advertisers implementing new strategies to reach consumers. However, brands still invest billions in TV commercials during major broadcasts – such as the Super Bowl.
Ann-Katrin Schmitz, what can B2B companies learn from influencers?
Influencers are becoming increasingly important in marketing. We interviewed Ann-Katrin Schmitz to find out what B2B companies can learn from personal brands.
Guide: retail media – what’s behind the boom?
Retail media is one of the most promising advertising concepts in recent years. Why is that, and why is it time to rethink your ad spending? Our retail media guide explains all.
Amazon Marketing Cloud: What Advertisers Should Know
The Amazon Ads team is pushing a new ad tech product to market, Amazon Marketing Cloud (AMC), that will allow advertisers to evaluate and optimize their investments in Amazon advertising campaigns in a whole new way, regardless of channel.
Use of AI: how companies and customers can find common ground
Artificial intelligence (AI) is being hailed as the technology of the future. However, many customers are skeptical of its application in day-to-day life. Why is that, and what can be done about it?