Filter by Topic
DMEXCO Consumers Brand & Brand Safety Social E-Commerce Content Transformation Online Advertising Artificial Intelligence Performance Marketing Data & Analytics New Work B2B Leadership Start-up Creativity & Design Targeting Influencer Agencies Video & Connected TV Corporate Entrepreneurship Philosophy & Ethics #attitudematters Blockchain & Web3 Mobile Audio and Voice Marketing Automation Sustainability & Green Economy Product Management VR / AR / XR Search & SEO Dialog Marketing Personalization Adserving and Tracking Business Technology Compliance & Privacy Digital Media & Trading Publishing Direct Marketing CRM / Database Agile Marketing Alliances Customer Experience Education Future Diversity & Inclusion Chatbots Food & Health IoT & Industry 4.0 Public Policy Sports and Gaming Human Resources Ad Networks Mobile Payment Robotics Marketplaces Cyber Security Purpose Driven Marketing Programmatic OOH Retail Media Emerging Markets Smart Products, Cities & Homes Deep Learning Cloud Computing
Influencer marketing trends of 2023
Smash today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.
DMEXCO guide: the SEO trends of 2023 from Claneo
Google and the power of algorithms – we shed some light on the topic. Our guide “SEO & content: What will (still) be important in 2023?” from the SEO experts at Claneo tells you everything you need to know about search engine optimization.
Jakob Huber on the state of digitalization in the German education sector
Digital educational opportunities have an enormous part to play in lifelong learning. We talk to Jakob Huber, Education Marketing Lead at Microsoft Germany, about how far digitalization has now progressed in the education sector.
DMEXCO trend survey on energy and advertising: Although the consumption of resources is becoming increasingly important, only a minority of people are implementing specific measures
58% of the marketers surveyed are clear on one thing: the consumption of energy and resources by advertising is becoming increasingly important in 2023. However, just 38% of companies will pay greater attention to the CO2 emissions of different marketing measures when planning future budgets. On the other hand, the answer to the question of who should bear the costs of climate-neutral campaigns is unanimous: the advertisers. These are the initial findings from a representative online survey conducted by Civey on behalf of DMEXCO in December 2022, which involved 501 employees in the communication, PR, media, and marketing sectors.
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
ChatGPT: what is the AI chatbot capable of?
ChatGPT is “just” a chatbot, but somehow the hottest topic on the Internet. Why? What does ChatGPT offer? And what potential does the AI chat tool have?
Tech in education: why WWF Germany is embracing experience learning and VR
Experience learning with complex content: WWF Germany is leveraging virtual reality to show how hydrogen can be produced and put to good use in the future. The NGO is thus leading the way when it comes to digital learning content.
Agencies in 2023: crazy times lie ahead!
Whether new technologies, societal changes, and budget cuts: agencies face major disruptions in 2023. Although the year will be difficult, it will also be full of potential.
Social Media Trends 2023: AI, Mastodon, BeReal, Lensa & social listening
Social media are subject to constant change. Their evolution in recent years from social networks to platforms for news, shopping, and political topics seems to know no end. Here are the social media trends of 2023 at a glance!
Presently there are no stories that match these filters. You can reset the filters above for a better result