Revolutionary synergy: trade fair duo ISM & PSC 2024 meets DMEXCO

In the progressive world of digital marketing and e-commerce, marketers need to stay up to date. And that was the aim of this year’s collaboration between the international trade fair for sweets and snacks (ISM), ProSweets Cologne (PSC), and DMEXCO.

The trade fair duo ISM and ProSweets Cologne (ISM & PSC) and DMEXCO create a unique platform for innovations in marketing.
Image: © Koelnmesse

Delectable new addition at ISM 2024

The trade fair duo ISM & PSC took a deeper dive into the latest developments in e-commerce, online marketing, and supply chain digitalization than ever before. Together with DMEXCO, Europe’s leading digital marketing & tech event, a unique platform was created to give marketing professionals fresh perspectives and spark an inspiring discussion about key marketing trends.

ISM & PSC 2024 – focus on practical application AND innovation

Real-life examples and the effective use of social media and artificial intelligence in marketing were at the heart of the series of talks curated by DMEXCO and delivered by experts from various digital marketing segments.

Marketing professionals were able to gain valuable insights and learn about strategies they could implement. At the same time, DMEXCO partners had the opportunity to meet their target group, build their brand, and take their networking to the next level.

Here’s an overview of DMEXCO’s program at ISM & PSC 2024:

  • “AI for All – How generative AI can accelerate your business” from Microsoft Germany GmbH
  • “How interactive video ads drive better results” from Media Match Maker GmbH
  • “Making generative AI real for content marketing teams” from Magnolia International AG
  • “Sweet Lovebrand – How social media opens up the world of consumers for brands” from FOODBOOM GmbH
  • “Crunching the Numbers: How to run successful social media campaigns” from la red GmbH
  • “TV’s contribution to a sustainable future: Rewe’s path from traditional leaflet to advanced communication solutions” from Ad Alliance GmbH
  • “Social Communities Unleashed: The Hidden Power for FMCG” from Gen-Up GmbH
  • “Online marketing strategy 2024 – Making better decisions in uncertain times” from morefire GmbH (presentation in German)
  • “The power of cooperation: Influencer marketing as an essential part of the marketing mix” from EQOLOT (presentation in German)
  • “How foodspring managed the transformation from a D2C brand to a B2B2C” from Salesforce
  • “Who runs the world? Drinks! How Dr Pepper, Orangina and Vitamalz are taking the TikTok world by storm with clever creator marketing” from Social Match
  • “Brand Building as a start-up – How Forest Gum creates a big brand presence with little money” from ODALINE
ism_24_013_003_© Koelnmesse
Image: © Koelnmesse

You can now relive DMEXCO’s sessions from ISM & PSC 2024.

Don’t miss out on any valuable insights: register for free to join the DMEXCO community and catch up on a wide range of sessions via DMEXCO On-Demand.

ISM & PSC 2024: where brands and marketers fell sweetly in love

By joining forces with DMEXCO, the trade fair duo ISM & PSC 2024 opened new doors for marketing professionals and combined a traditional industry with the hottest digital marketing strategies – the event was a must for anyone who wants to be a frontrunner in digital marketing.