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Blockchain and data protection can be reconciled.

Blockchain – data protection asset or risk?

To reach its full potential as a technology of the future, blockchain must comply with data protection standards.

Blockchain & Web3 Technology

28.06.2023

Marketers are using innovative adtech tools for their advertising measures.

Guide: new adtech tools and technologies

Adtech is on trend: we introduce you to 10 adtech tools – a must-read full of new aids to boost your advertising!

Ad Networks Adserving and Tracking

26.06.2023

Market research is essential – Janina Mütze, founder and CEO of Civey, explains why.

Market research: The cornerstone of marketing

In this story, expert Janina Mütze shows how digital market research can be used for marketing.

Consumers Data & Analytics

26.06.2023

Conversational commerce is gaining ground in e-commerce.

Soar to success with conversational commerce

Boost your customer loyalty and conversions with our tips for effective conversational commerce.

Chatbots Artificial Intelligence

23.06.2023

Sell more on Black Friday with WhatsApp

Marketing and messaging expert Matthias Mehner explains why messengers should be part of every Black Friday strategy.

E-Commerce

20.06.2023

The new AI Act will regulate the use of AI in the EU.

Is the AI Act on the homestretch in Europe?

The AI Act will regulate the use of AI in the EU. We share some updates and an important statement from the BVDW.

Artificial Intelligence Chatbots

16.06.2023

Sustainable advertising can be achieved by selecting the right media and messages.

Sustainable advertising – smart and efficient

Is sustainable advertising possible? We explore what constitutes responsible media planning and how it works.

Agile Marketing Sustainability & Green Economy

14.06.2023

Cookieless targeting is proving challenging for many companies.

Cookieless targeting: what’s it all about?

The end of third-party cookies is on its way. So, how can advertisers benefit from cookieless targeting?

Targeting Customer Experience

13.06.2023

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Adtech tools help you optimize your campaigns.

How to optimize your marketing using adtech

Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.

Programmatic Online Advertising

09.06.2023

Media planning: three hot tips for brands

What fresh trends are driving the advertising industry in 2023? Read on to learn how to optimally plan your media.

Ad Networks Adserving and Tracking

07.06.2023

With composable commerce, companies can flexibly create their online shops.

Create your online shop with composable commerce

When it comes to building online shops, companies are increasingly turning to composable commerce. Read more about the modular system here.

E-Commerce Customer Experience

06.06.2023

A multilingual online shop improves the user experience and helps boost internationalization.

Creating a multilingual online shop

To be successful in e-commerce internationally, you should build your online store in several languages.

E-Commerce Marketplaces

02.06.2023

The metaverse is already a marketing reality.

Welcome to the metaverse of e-commerce

It’s clear that the metaverse will revolutionize e-commerce. We explore how far the trend has already come.

Blockchain & Web3 E-Commerce

01.06.2023

GroupM and Schwarz Media are forming a retail media partnership.

Retail media partners GroupM & Schwarz Media

Going forward, GroupM and Schwarz Media will work together more closely in a retail media marketing partnership.

E-Commerce Retail Media

31.05.2023

Media agencies recognize great potential in the area of retail media

Even though the current volatile situation may still put pressure on spending, media agencies are seeing the most dynamic growth in the digital advertising market. The media experts surveyed by DMEXCO attest to the category’s “growth” and “great potential,” saying it offers “great opportunities for retailers” and looks forward to a “bright future.”

DMEXCO

31.05.2023