Returns play a massive part in the fashion trade, but are bad for the environment and expensive for businesses. Zara has made a bold move and is now charging return fees. The industry is responding with innovative solutions.
As the global adoption of cryptocurrency takes huge strides forward, cybermoney is attracting increasing interest and also offers enormous potential for e-commerce. Read on to find out what online retailers need to know about it.
The fashion industry is at a crossroads. On the one hand, Zalando recently took a stand for more sustainability and second-hand with its Zircle app; but on the other, the concept of ultra-fast fashion is gaining momentum.
“The imbalance is obvious, and we aim to counteract it. ..." The German Association for the Digital Economy had adopted its action plan to iron out that discrepancy in 2018. Four years later, we want to take a look back: What’s happened?
Streaming platform Twitch continues to gain users thanks to its community building. We took a closer look at how Twitch operates, who uses it, and how marketers can ensure that their content reaches their target groups.
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
Non-fungible tokens (NFTs), crypto communities, blockchain, and the metaverse. The inaugural “w3.vision” event at DMEXCO on September 21 and 22 in Cologne will take a deep dive into these important future topics. This exclusive “event within an event” is being organized by DMEXCO in collaboration with w3.fund. A dedicated experience, networking, and conference area at Europe’s leading digital marketing & tech event in Cologne will bring together top Web3 experts with the industry’s biggest brands.
More and more customers are expecting diversity from companies. Diversity marketing therefore offers enormous potential for brands – as long as the campaigns are credible. Our story explores how that can be achieved.