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DMEXCO Column
Storytelling in marketing: How to reach your customers
What kind of content catches our attention, captures our hearts and stays in our minds? The answer is stories: they move, thrill, and inspire us. Adding storytelling to your marketing lets you tell stories that engage your target group!
12.12.2023
Interactive content: how to engage your target group
Are you sharing inspiring content, but still not generating enough user engagement? Then it’s time to make your content more dynamic! We have five tips for boosting your conversion rate through interactive content
08.12.2023
11 digital tools for maximum creativity
Digital tools can help you develop and implement outstandingly creative ideas. Read on for our top 11 handy helpers.
07.12.2023
Guide on creating a sustainable website
More and more brands are integrating sustainability into their business strategy, but often don’t think to build a sustainable website. Our guide explores why that’s so key to a green brand presence and what measures you can take.
30.11.2023
Realignment of DMEXCO as of 2024
Dominik Matyka, Chief Advisor of DMEXCO since 2018, is ending his activities in December 2023.
27.11.2023
3 strategies for sustainable social media advertising
Sustainability and social media are dominant topics in today’s world. When companies combine the two, their social media advertising could either really take off or be an absolute flop. We tell you how to make it work!
27.11.2023
Product differentiation: sustainability as a game changer
An abundance of products is great for consumers, but a real challenge for marketing professionals. So, how can you reach your target group in saturated markets, and what role does sustainability play?
How ad fraud damages companies and the environment
Marketers can deliver ads with high precision nowadays. However, fraudsters are undermining this progress. Ad fraud generates artificial traffic, negatively impacting advertising companies – and the environment at the same time.
21.11.2023
Sustainable marketing: AI as a success factor?
Sustainable marketing is one of the megatrends of recent years, but artificial intelligence is now the topic on everyone’s lips. So why not combine the two? After all, green marketing and AI form a promising duo with lots of potential!
13.11.2023
Top topics at DMEXCO: How will AI and tech shape 2024?
Digital collaboration, retail media, and AI were hot topics at DMEXCO 2023. Now that 2024 is in sight, will they continue to trend next year? We ventured an outlook!
02.11.2023
Social commerce: 7 tips for your Black Friday marketing
Our whitepaper reveals how to get the most out of your Black Friday marketing in 2023 by leveraging social commerce.
01.11.2023
Practical and enlightening: the BVDW masterclasses at DMEXCO
At DMEXCO 2023, leading experts from the German Association for the Digital Economy (BVDW) once again shared valuable, practical know-how with the event’s inquisitive visitors. Read on to explore a selection of sessions packed full of tips and hacks.
31.10.2023
Anuga HORIZON 2023: Digital trends in the food industry
Held in Cologne, Anuga is the world’s leading trade fair for food and beverages. As well as setting food trends, it hosts the Anuga HORIZON conference, shaping the future of the industry. So, what lies ahead for food businesses? Read our whitepaper to find out!
30.10.2023
More than just a trend: Web3 at w3.vision 2023
The hype surrounding Web3 may have died down recently, but the technologies behind it are far too powerful to be dictated by trends. That’s what countless speakers and guests demonstrated at the w3.vision Web3 conference held at DMEXCO 2023.
27.10.2023
DMEXCO 2023 reveals agency trends of 2024
At this year’s DMEXCO, agencies were given their very own stage in the World of Agencies, where trends for 2024 and current challenges and opportunities in the ever-changing world of advertising were explored.
Digital fashion heralds a new era
Be inspired by the vision of a fashion sector where modern tech will make the entire industry quicker, more cost-effective, and more sustainable.
19.10.2023
Retail media – also a hot topic at DMEXCO 2023
Retail media is driving the scene. So DMEXCO 2023 naturally shone a spotlight on it. We’ve compiled a best-of list of key talks for you.
17.10.2023
Top e-commerce trends – presented at DMEXCO 2023
E-commerce news, best practices, and future outlooks once again took center stage at this year’s DMEXCO. We’ve put together a selection of key sessions.
13.10.2023
