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DMEXCO trend survey indicates that German users are highly critical of advertising on streaming services
Are subscribers to streaming services more likely to accept ads as part of the deal if that means their subscription costs less? A recent representative online survey of 2,500 users of online video platforms conducted by Civey on behalf of DMEXCO produced three key findings: according to 66% of Germans, the answer to the above question is a firm “no”; respondents are also less willing than before to pay more in the future for an ad-free service; and Amazon Prime, Netflix, and Disney+ are currently the most popular streaming services in Germany. The topic will also be discussed live at the DMEXCO conference in Cologne on September 21 and 22.
Interview with Dr. Emilia Roig: How diverse is the marketing industry in reality?
From Women’s Day to Black History Month and Pride Week, marketing is currently caught up in celebrating diversity. Brands like to present themselves as liberal and modern, but when you dig below the social media posts emblazoned with rainbow flags, what is life really like in the marketing industry? We talked to Emilia Roig to find out. Recently voted “Most Influential Woman of the Year” for the Impact of Diversity Prize 2022, she shared her views on challenging and sensitive topics such as discrimination, equality, and diversity.
Ukraine war: How can we help each other?
Ukrainian agency Netpeak specializes in performance marketing. Founder Dmitrii Piskarev outlines how the war in Ukraine has impacted his staff and the agency itself, and shares his hopes for help from Europe.
A glimpse into the tube: what does the future of TV hold?
TV is a medium that has captivated the masses for as long as we can remember. In our new guide, we give you an overview of the latest TV trends and where advertisers now need to get on board.
An interview with the BVDW: DMEXCO is a showcase and platform for our industry
After being forced online for the last two years due to the pandemic, DMEXCO will be opening its doors in Cologne again in September. The excitement is really building for what is no doubt Europe’s most important tech and marketing event.
Menstrual leave and gender marketing – Spain’s new draft bills
Spain has become the first European country to approve a draft law to give paid period leave to women suffering from severe menstrual pain. The proposed legislation is sparking a debate about an issue that is still being largely ignored in the global world of work.
Augmented reality headsets: Google’s future plans in the AR/VR business
Things have turned fairly quiet with regard to Google Glass, but Google might currently be polishing up new plans in the AR headset segment now that it has bought the AR startup Raxium, which specializes in augmented reality displays.
Connected TV: understanding its uniqueness and maximizing its potential
Connected TV is trending in the media landscape. We explore what that means for advertisers. Tim Nieland from Ad Alliance and Christian Russ from Samsung Ads also look ahead to the future of advertising in the CTV era.
TV streaming in 2022: These trends are revealed in the Zattoo report
The Zattoo TV Streaming Report 2022 reports on television habits, now and in the future. Read our story to find out what marketers need to know about their target group these days.
Greater control of digital campaigns in connected TV
Connected TV (CTV) is a fast-growing market in many parts of the world, piquing the interest of marketers and placing greater technical requirements on platforms serving the new advertising market, such as Google.
NFT streaming: the next level of digital art appreciation
Admiring NFT art has not been that easy for fans of digital one-of-a-kind items – until now, because there’s finally a practical solution. The new StreamNFT service lets you stream NFTs from the comfort of your TV!
Goldbach Advanced TV study: connected TV advertising works
Marketers, take note! The 5th Goldbach Advanced TV study has been published and reveals that online euphoria remains high among TV viewers. The study also shows that advertising in the connected TV environment works.
DMEXCO Digital Spring Summit: The Future of Marketing is “Onchain” Not “Online”
Successful premiere: For the first time in its history, DMEXCO — Europe's leading digital marketing & tech event — kicked off the marketing year with a “Digital Spring Summit”. Featuring more than 80 speakers on four parallel channels, the warmup to DMEXCO 2022 presented more than 25 hours of programming. Over 6,000 members of the digital marketing community participated in the event. The key topics of the DMEXCO Digital Spring Summit were the developments in Web3 and their impact on marketing and society.
The 2022 DMEXCO Digital Spring Summit – our recap
Packed full of powerful statements, insightful panels, and inspiring keynotes, the first-ever DMEXCO Digital Spring Summit explored the digital industry’s key trends for 2022. These were the event highlights:
Why you shouldn’t miss the DMEXCO Digital Spring Summit!
On May 3, we’ll be getting in the mood for the 2022 event year. The DMEXCO Digital Spring Summit is the starting signal for the digital industry. Continue reading to find out what’s on the agenda!
Digital vs. analog – how to make your office paperless
In spring 2022, the National Association of Statutory Health Insurance Funds (GKV) caused a stir in Germany. When making a statement on mandatory COVID-19 vaccinations, it claimed that there simply wasn’t enough paper to write to all insured persons due to a severe shortage.
8 cybersecurity companies that investors should have on their radar
The cybercommunity is vulnerable – that’s nothing new. What’s new is the large number of innovative cybersecurity companies. Which 8 brands and cybersecurity stocks should be on your watchlist this year?
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