Soar to success with conversational commerce
Boost your customer loyalty and conversions with our tips for effective conversational commerce.
Sell more on Black Friday with WhatsApp
Marketing and messaging expert Matthias Mehner explains why messengers should be part of every Black Friday strategy.
20.06.2023
Is the AI Act on the homestretch in Europe?
The AI Act will regulate the use of AI in the EU. We share some updates and an important statement from the BVDW.
Sustainable advertising – smart and efficient
Is sustainable advertising possible? We explore what constitutes responsible media planning and how it works.
Cookieless targeting: what’s it all about?
The end of third-party cookies is on its way. So, how can advertisers benefit from cookieless targeting?
How to optimize your marketing using adtech
Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.
Media planning: three hot tips for brands
What fresh trends are driving the advertising industry in 2023? Read on to learn how to optimally plan your media.
Create your online shop with composable commerce
When it comes to building online shops, companies are increasingly turning to composable commerce. Read more about the modular system here.
Creating a multilingual online shop
To be successful in e-commerce internationally, you should build your online store in several languages.
Welcome to the metaverse of e-commerce
It’s clear that the metaverse will revolutionize e-commerce. We explore how far the trend has already come.
Retail media partners GroupM & Schwarz Media
Going forward, GroupM and Schwarz Media will work together more closely in a retail media marketing partnership.
Media agencies recognize great potential in the area of retail media
Even though the current volatile situation may still put pressure on spending, media agencies are seeing the most dynamic growth in the digital advertising market. The media experts surveyed by DMEXCO attest to the category’s “growth” and “great potential,” saying it offers “great opportunities for retailers” and looks forward to a “bright future.”
31.05.2023
DMEXCO survey on retail media in 2023
Retail media is booming. We asked experts and top media agencies what role they think retail media will play in 2023.
The BVDW is uniting the retail media industry
The BVDW’s Retail Media Circle is establishing a clear framework for this rapidly growing advertising concept.
Successfully implementing referral marketing
Our referral marketing guide explores how to effectively turn recommendations into new customers.
Generational marketing: targeting Gen Z, etc.
How do you tailor your marketing to Gen Z and others? What appeals to them and makes them tick? We have the answers!
Empowering Digital Creativity: That is the motto for DMEXCO 2023
This year, digital creativity has become an integral part of our living and working environment: in just the past few weeks, over one billion people have read texts and viewed images that have been created using artificial intelligence programs. Until now, they only analyzed existing data statistically, while these new programs are now implicitly creative and generate impressive results – something that, without human input, hardly seemed possible before: stories, descriptions, images, movies, physical products – and that’s just the start. On September 20 and 21 in Cologne, under the motto “Empowering Digital Creativity”, DMEXCO will discuss just what impact digital creativity has on the digital economy, which is also creative.
16.05.2023