How can companies in the digital industry show a clear attitude and better prepare for future crises? Dorothee Bär, Minister of State for Digitalization at the German Federal Chancellery, shares her thoughts on these questions.
The start of DMEXCO @home is drawing closer and, in the coming weeks, we’ll be giving you a sneak preview of our exciting conference formats.
Today, we’re kicking things off with the first master classes – with AB Tasty GmbH, MGID.Inc, Talkwalker GmbH, novomind AG, Dynata, Adform, and Oracle. More coming soon in the conference program!
At many companies, internal communication is not given enough attention. However, that is the wrong approach. In our whitepaper, you will learn how to optimize the communication within your company in 7 steps.
“Empower marketers and brands to break out from the pack” – that is Mapp’s mission. In this interview, Michael Diestelberg reveals how Mapp wants to put this message into practice as an exhibitor at DMEXCO @home and what the company is expecting from the digital expo:
What role does attitude play in the digital economy? Can a company’s attitude be compatible with its economic goals? And what are the major challenges being faced by the industry? Our new DMEXCO report gives you answers to these questions.
Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.
If you want to establish your product in the highly competitive digital market, you need to be able to forecast the product lifecycle and pull the right levers at the right time in order to control it.
Purely digital and decentralized – DMEXCO 2020 will be DMEXCO @home and will embrace focused networking and intensive interaction with the global community. In our 10 tips, we reveal what you need to consider as an exhibitor at DMEXCO @home!
Even a purely digital expo visit should be carefully planned. DMEXCO @home offers you the best possibilities for preparation so that you can dive into two eventful days at full power starting at 10 a.m. on September 23!
In light of the hive of activity in app stores, it is becoming increasingly important for companies to stand out from the rest of the market by implementing targeted app marketing. Our guide contains key tips for marketing an app effectively.
DMEXCO @home, the digital version of DMEXCO 2020, gives exhibiting companies the full DMEXCO experience. As an exhibitor, you also benefit from a one-of-a-kind offer: an unlimited number of free guest tickets to your digital presence.
Sales is one of the business areas that have been hit the hardest by the social distancing restrictions required during the coronavirus crisis. In this article, you can read how to conduct successful sales talks even without direct contact and what tools can help you.
Good ideas can be incredibly lucrative, but only if they are a sound fit for the situation in question. Here, you will discover how to filter out promising solutions from your pool of creative thoughts and thus effectively save on resources.
Rather than buying a product, consumers prefer to use services whenever the mood strikes. As a result, subscription models are experiencing rapid growth worldwide in many different industries. But which ones are a win-win for both sides?
Whether on social media, when shopping, or out and about, the topic of sustainability is everywhere you look and is especially important to the younger generation. Companies that want to win over this group of society as future employees will have to focus on sustainable communication in the long term.
The Court of Justice of the European Union (CJEU) has overturned the Privacy Shield agreement. In this article, we explore the implications this might have for your company and what you now have to put on your to-do list.