Back Back

Adobe goes DMEXCO: Hero Content, Zero Time

Just a few weeks after the successful DMEXCO @home 2021 event, Adobe is premiering its partner event at With the motto "Hero Content, Zero Time – Innovations in Content Marketing", Adobe is inviting visitors to the digital innovation update of their content and digital asset management system "Adobe Experience Manager" on October 5, 2021, starting at 9:30 am. Other partners will also be able to hold their own events on the platform and in the DMEXCO community in the future.
September 29, 2021

The diverse possibilities of Adobe’s new content and digital asset management system will be highlighted on October 5 by a varied conference program of keynote speeches, innovation sessions, showcases, and live demos. Participation is free of charge and holders of DMEXCO @home tickets can access the event via their existing user profile. All participants should use the following link:

“Many marketers and IT decision-makers are confronted with growing demands: customers expect a consistent and personalized brand presence; management expects measurability in all marketing measures. This is where content management plays a decisive role. Because today’s CMS not only supports creation and distribution, but also enables continuous content optimization. I am therefore very much looking forward to an exciting exchange with many interesting speakers and great examples from IBM iX, Digitas Pixelpark, and Valtech, who are already putting this into practice,” says Hartmut König, CTO Adobe Central Europe.

“Partners of DMEXCO can now use our platform as a quick and easy way to reach the entire DMEXCO community and send invitations to their events. And Adobe is getting us started with a real highlight”, says Professor Dominik Matyka, Chief Advisor of DMEXCO.

All keynote speeches, panels, and masterclasses from DMEXCO 2021 are now available on-demand

Ticket holders who would like to take a look back at the presentations and panels from DMEXCO @home 2021 can access them at DMEXCO on-demand on the DMEXCO platform. The DMEXCO community will also continue to remain networked on the platform throughout the year. On September 21 and 22 next year, DMEXCO will take place as a hybrid event, both in person at the Koelnmesse exhibition center and across the world online.

Bildmaterial zur DMEXCO steht online unter zur Verfügung.



DMEXCO is Europe’s leading digital marketing & tech event. We are the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value.

In Cologne and online, we set the benchmark as a network and business platform for the digital economy. Decision-makers continue to educate themselves and be inspired, make contacts, and conclude deals. DMEXCO — where tomorrow’s digital business happens today. DMEXCO 2022 will take place on September 21 and 22, 2022.

The German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.

Information, along with photos, videos, and original sounds and audio clips, can be found at, LinkedIn, Instagram and Twitter.