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Lufthansa FlyingLab: DMEXCO 2018 starts above the clouds

Please fasten your seatbelt: This year’s DMEXCO is starting above the clouds on September 10. Passengers on Lufthansa’s LH401 flight from John F. Kennedy International Airport New York (JFK) to Frankfurt am Main (FRA) can look forward to top-class speakers and lectures on current trends and innovations in marketing, technology and business.
September 5, 2018

Cologne – This year’s DMEXCO will start in New York, on board Lufthansa flight LH401 to Frankfurt. The Lufthansa FlyingLab will provide international experts with insights into the most exciting digital topics at present and will be available to answer passengers’ questions on the way to Europe’s largest digital trade fair.


In the first lecture, Alex Tapscott explains how companies are entering a new Internet era with the help of blockchain. The co-founder of the Blockchain Research Institute explains what an economy will look like in which trust is not created by brands and intermediaries, but by a comprehensible, verified system. David Weinberger then introduces passengers to machine learning and shows them what it takes to understand this supposed black box. James Cooper, Editorial Director of Adweek, gives an overview of the biggest changes and challenges in the media and media industry and the role that artificial intelligence will play in the future. Claudia Edelman, Special Advisor at the United Nations, will then give a “wake-up call for brands”. Her lecture is aimed at marketers who do not want to lose contact with their customers in times of declining brand loyalty. Last but not least, Simon Haddadin, founder of the robotics company Franka Emika and winner of the German Future Prize, will demonstrate how robots can be used to connect the real world with the digital world.


High-level networking

Passengers will be met by Jörg Liebe, Senior Director Digital Innovations of Lufthansa, and Dr. Dominik Matyka, DMEXCO Chief Advisor, at the gate in New York already. In addition to the opportunity to ask detailed questions after each lecture, there will also be the opportunity for intensive networking above the clouds. Admission to the official VIP Opening Party on September 11 and admission on both days of the fair are included for Lufthansa FlyingLab passengers (

Jörg Liebe, Senior Director Digital Innovations Lufthansa Group: “We are delighted to open DMEXCO for the second time with the Lufthansa FlyingLab and to offer our passengers an exciting program on the latest digital topics.”

Dr. Dominik Matyka, Chief Advisor DMEXCO: “The Lufthansa FlyingLab is a great opportunity for our international guests to make use of the journey to DMEXCO to let fascinating speakers get them in the mood for topics such as blockchain, machine learning and robotics, and to establish contacts with other visitors from overseas on board. With this format we are showing that DMEXCO is much more than just a conference exhibition and that we always offer our community added value and inspiration.”



DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Bringing together 40,000 visitors, 1,000+ exhibitors, and 550 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions. DMEXCO — where tomorrow’s digital business happens today.

The German Association for the Digital Economy (BVDW e.V.) — with special participation from the Circle of Online Marketers (OVK) — is the ideational and professional partner of DMEXCO and the owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.

DMEXCO 2018 will be held in Cologne on September 12 & 13, 2018. You can find all the information about DMEXCO 2017, as well as photos, stories, events and the podcast, at,,, and