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“Prompting the Future”: DMEXCO 2024 will be all about using new technologies creatively

The motto of this year’s DMEXCO, taking place in Cologne on September 18 and 19, will be “Prompting the Future”. With that theme, Europe’s leading digital marketing & tech event will be showcasing the vast potential of digital technol-ogies in marketing and communication.
March 7, 2024

DMEXCO believes that “Prompting the Future” will guide business actions in the coming years. For companies, the key will be to identify the possibilities of disruptive technologies, test and evaluate them in practical scenarios, and then successfully implement them to shape the future of their business. By choosing “Prompting the Future” as this year’s motto, DMEXCO hopes to act as a catalyst for innovations in the industry and encourage companies to now adapt the new technological possibilities in a hands-on way and proactively help build the media and marketing landscape of tomorrow. The motto therefore also indirectly prompts DMEXCO’s partners and attendees to get involved and seize the opportunity to actively shape the future.

Verena Gründel, DMEXCO’s Brand and Communications Director, provides some background: “Digital technologies are hugely influencing our work in the fields of marketing and communication. We’re seeing it progress every day. ‘Prompting the Future’ is intended as an appeal to the industry to leverage the countless possibilities that for example AI offers us and to translate them into competitive advantages. The cards are being reshuffled, and we have a once-in-a-lifetime opportunity to create the conditions for the digital economy of the future. With our motto, we want to contribute to advancing the debate on digital progress in society in an undogmatic and opportunity-orientated way.”

Dirk Freytag, President of the German Association for the Digital Economy (BVDW): “‘Prompting the Future’ is not only the motto of this year’s DMEXCO, but also the responsibility of our industry. It is up to us to shape the future. Sustainability, technology and responsible behaviour play a major role in this. DMEXCO as the leading event in Europe and the BVDW as Association for the Digital Economy are therefore exactly the right place to present an optimistic and responsible vision. We are playing our part in the dawn of an exciting and successful future.”

A wide range of well-known brands have already registered as exhibitors, including REWE, Deutsche Post, Adform, Amazon Publisher Services, Adyen, YOC, MGID, TYPO3, Media Impact, Criteo, Emarsys, and Optimizely. What’s more, Screenforce will be an official DMEXCO partner for the first time this year and will have its own program and expo area on the Future TV stage together with the partners Ad Alliance, Seven.One Media, ARD Media, the Austrian TV provider association TELETEST (AGTT), Discovery Communications, EL CARTEL MEDIA, the Swiss TV advertising association AGFS, Sky Media, Sport1, Walt Disney, and Visoon. These early sign-ups demonstrate the industry’s strong commitment to actively and collectively shaping the digital future.