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More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
17.10.2018
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.
15.10.2018
Amazon is increasing its shares of ad spending more and more
Industry experts see massive shift in advertising budgets in the months ahead.
15.10.2018
What’s hot in content marketing – part 2
Current trends show that content marketing is slowly growing up.
04.10.2018
What’s hot in content marketing – part 1
Content marketing has established itself as a discipline, but new trends are constantly creating changes.
02.10.2018
Oculus Quest: a new milestone for VR
The new headset could give Virtual Reality a significant boost thanks to its competitive price and considerable features.
28.09.2018
Why 5G will turn everything upside down
The upcoming mobile standard 5G is not just another ordinary evolutionary step, but a revolution.
26.09.2018
How Apple, Google, etc. are protecting us from ourselves
Screen Time in iOS 12 is just the latest example of a feature designed to curb cellphone and internet addiction.
26.09.2018
Video marketing: Three trends in facts and figures
The good news: Users want videos of companies. The bad news: The market is getting more complex.
24.09.2018
Ad fraud: Can AI and blockchain help?
Programmatic advertising solves known problems, but at the same time is not without its own problems.
18.09.2018
SEO in content marketing: Of pillars and clusters
Keywords have served their time as the sole guideline. It is now about being the authority on a topic.
17.09.2018
DMEXCO Day 2: Satisfied faces everywhere
The second Expo and Conference day had a lot to offer. An overview including the first balance.
14.09.2018
DMEXCO Day 1: dialog, inspiration & real business
DMEXCO 2018 has begun. An overview of everything that happened on the first day.
13.09.2018
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
13.09.2018
Ready for DMEXCO 2018: Report from the day before
The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.
12.09.2018
How @ links on Instagram are pushing marketing
Instagram is changing its APIs and marketers their strategy.
11.09.2018
GDPR and ePrivacy: The impact on marketing
The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.
11.09.2018
Relationship management doesn’t need words
To offer customers real added value, strategy and technology in companies must be more closely intertwined.
10.09.2018
Video boom: Why marketers love moving images
Video is all the rage. Publishers have the opportunity to serve these with their high-quality environments.
10.09.2018
