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Resources
19.03.2019
Free e-book download: Topic focus Mobile in Digital Business
13 articles on Business, Media, Marketing and Technology for free download
Resources
Resources
15.03.2019
How to enter new markets successfully
Tapping new sales markets is a challenge for business development and marketing.
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
Marketing & Media
11.03.2019
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
Individual pricing by purchasing power and social behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
How to increase your sales opportunities with apps
The use of apps is increasing worldwide, thus increasing sales opportunities for retail and media, connecting sales channels and attracting young target groups.
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.
How added value and personalization promote app usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.
How smartphones are changing buying patterns
Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important