Building a customer-obsessed company culture is crucial
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
“For more than money good philosophy is needed”
DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work
Why you shouldn’t write off agencies when it comes to digitalization issues
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
Sales channels for agencies: everything as always, only better
Personal contact, content marketing and lead-nurturing for positioning with potential customers
10 tips for working in decentralized teams
When project team members are spread across various locations, it can make teamwork more complicated. A few game rules can help.
True transparency is harder than it seems
Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.
