Stories

DMEXCO Party: Love and Engtanz in Wolkenburg
The official party on the first evening takes as its motto “DMEXCO meets I LOVE ENGTANZ”.
Marketing
Marketing
06.09.2018
Customer centricity: Data ownership as central basis
To put the customer back at the center of attention, companies have to invest in their own data.
Marketing
Marketing
06.09.2018
Mobile data – and its added value for marketing
Data generated by smartphones enable new marketing strategies. Daniel Rieber (MMA) explains how.
Business
Business
05.09.2018
Agile methods: The truth lies on the pitch!
In a dynamic business world, rigid hierarchies can be an obstacle. Agile methods show alternatives.
Travel to DMEXCO 2018 with Lufthansa FlyingLab
Exciting topics, fascinating speakers and networking at an altitude of over 30,000 feet.
Short spurt on the way to #DMEXCO18
Before Cologne trade fair opens its doors for the Expo and Conference in a few days’ time, we are stepping on the gas once again!
Marketing
Marketing
04.09.2018
AI in marketing: From the user to the personality
We are permanently online and leaving a digital footprint. How digital marketing benefits from data.
Business
Business
03.09.2018
“Technology trends are fast and unstoppable”
Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.
Business
Business
03.09.2018
Retail’s best concepts
As CEO of Saferock, Shah Karim advises retailers worldwide. Read about his favorite strategies here.
Business
Business
31.08.2018
What makes a successful digital leader
It is not just about technology and software, but above all about a new kind of management.