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What Virtual Reality needs for its breakthrough
VR has experienced a boom, but it is still a niche product. A lot needs to be done for the mass market.
Instagram shopping: how to get started
By observing just a few rules, online shops can benefit from selling their products directly from the platform.
Adobe survey reveals the ingredients required to achieve great customer experiences
2018 Digital Trends report indicates impressive customer experiences require impressively designed content.
CA Accelerator: internal start-ups as innovation drivers
How a software industry veteran is inspired by the spirit of modern Silicon Valley.
HoloLens and Magic Leap: what the AR future promises
Microsoft, Apple, Google and others are working on a revolution: Augmented Reality and Spatial Computing
DMEXCO 2018: New Tickets, Stable Prices
From 2. July on, online ticket sales will begin for the tenth edition of DMEXCO, which will be held in Cologne from September 12 & 13. The prices for the two-day ticket are set to remain stable at €99 ! Discounts will be provided to students and "Young Leaders".
Welcome to the New DMEXCO World!
There are great expectations of the leading event of the digital industry. This is all the more true for 2018.
Core of the Conference and Trending Topics
Three trending topics for the Congress Stage: Artificial Intelligence, GDPR and Voice.
The Expo – Answers to your Digital Challenges
The Expo provides tailor made answers and solutions for the challenges in digital marketing and business.
Your Opinion Counts!
An extraordinary stage, live voting, a hot seat and passionate debates.
Networking at its Best
The lounge is the exclusive retreat for national and international top agencies and their clients.
Reach your Destination faster with the new DMEXCO Guidance System
We have been accompanying the digitalization process for around ten years now. Our answer to the vast growth: better guidance!
Take C.A.R.E. – Motto and Motivation for the Industry
The motto of the DMEXCO 2018 shows: The digital economy is aware of users’ needs.
Feel the Digital World
Three trending topics for the Experience Stage: Virtual & Augmented Reality, Internet of Things, Blockchain
Motion Stage – Celebrate Video
The Motion Stage brings the future of video to the big stage: it's exclusive, emotional and informative!
Touching the Future
In the World of Experience technologies like AR, VR, AI or IoT come alive.
Social Media Marketing Dominated by “Stories”
If Facebook is to be believed, "stories" will become the predominant format on the social web by next year.
2 Stages and a Start-up Hatch
During DMEXCO, B2B and B2C start-ups of the marketing and media industry pitch in front of customers and investors.
Augmented Reality in Marketing: 8 Current Examples
Apple, Google, Facebook and Snapchat are breathing new life into the old topics – with great success.
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