Carla Piñeyro Sublett, Senior Vice President and Chief Marketing Officer, IBM
Carla Piñeyro Sublett: B2B marketing as we know it is over. The pandemic invoked a huge shift in the way we market and we will never go back to the way things were. In 2021, B2B is asking more questions about its target audience: what do they care about? How are they being influenced?
We’re at an inflection point, where we can either continue being reactive to the challenges we are facing, or form a new path forward. The latter requires us to get rid of B2B as we know it. It’s time to re-think everything and remember our No. 1 responsibility as marketers: creating relationships and adding value!
Attend Carla Piñeyro Sublett’s keynote @DMEXCO: “B2B marketing as we know it is over.”