Deep dives instead of small talk: the most important topics on the digital agenda of today and tomorrow will be discussed at the DMEXCO 2022 Conference. The conference will be arranged into four distinct worlds: World of Agencies, World of E-Commerce, World of Media, and World of Tech. DMEXCO visitors will be able to experience around 15 star-studded summits within these worlds and on the main stages. For example, the World of E-Commerce will place an emphasis on the topics of direct-to-consumer and social commerce. As for the World of Media, retail media will be one of its focuses, while the Agency Stage will see agency professionals discussing the challenges faced by the creative industry today.
First-ever DOOH Summit to bring market players together in Cologne
The fast-growing market of digital out-of-home advertising will also be represented in Cologne. Together with the Institute for Digital Out of Home Media (IDOOH), IDOOH members Ströer, Goldbach, and the Digital Media Institute (DMI), as well as WallDecaux, the latest developments in this segment will be discussed in the World of Media. After 2021 proved to be the most successful year in the history of out-of-home advertising, the industry is full of confidence for the future. At the DMEXCO DOOH Summit, not only will the technological developments in digital out-of-home advertising take center stage, but so will their future role in the media mix and integrated programmatic marketing strategies.
“Together with IDOOH, DMI, Goldbach, and WallDecaux, the very-first DMEXCO DOOH Summit will be an opportunity for us to present the only genuine wide-reaching digital medium in all its facets,” says Andreas Heintze, SVP Public Video at Ströer Media Solutions. “Digital out-of-home advertising is currently undergoing one of the most exciting developments in the entire advertising market. And the strong demand for DOOH is not abating. Among other reasons because customers can now order their advertising in a completely digital, programmatic, and automated way.”
The brand eins Summit: “Optimism in tough times”
The global economy is in a state of upheaval; environmental issues and world politics are presenting increasingly complex challenges to companies. Renowned business magazine “brand eins” will be exploring how to stay motivated and ahead of the competition in such a difficult market climate. Holger Volland, CEO of brand eins Medien AG, is looking forward to the collaboration: “Embracing change is one of the key qualities of successful people. That’s exactly what brand eins has done since day one. At DMEXCO, I’ll be talking to changemakers about how courage and creativity can help prevent us from despairing in such times.”
The Handelsblatt Media Group Summit
Standing still has never been a good idea. Disruption is the magic word. Businesses have to understand that and be proactive if they want to overcome crises and be successful over the long term in this day and age. Above all though, they have to continuously progress. The Business Circles panel hosted by the Handelsblatt Media Group will shine a multi-perspective light on what role marketing plays in this transformation and what that might look like in practice.
“Whether advertising messages or corporate values, marketing communication is often about nuances. It takes professionals to not only do business successfully or drive a transformation forward, but also to actually be recognized for this success,” explains Christa Catharina Müller, Editor-in-Chief of Absatzwirtschaft.
Image material for DMEXCO is available online at https://go.dmexco.com/press-downloads-dmexco.
