Multi-store systems in e-commerce – the must-knows

Different products, different target groups, different customer support – e-commerce platforms are a key management tool in the day-to-day business of online retailers. Read here which multi-store systems pay off and why.

There are a wide range of multi-store options for online retailers.
Image: © Jacob Lund / Adobe Stock

The fast-paced world of e-commerce is hard work for shop owners

E-commerce is booming, and consumers are spoiled for choice when it comes to online shop providers, whatever the sector. To make a name for your brand, you have to present your products to the intended target group on as many marketplaces as possible. Not only do prospective customers use Google Search, but they also browse Amazon, eBay, and social media marketplaces. That often means that online retailers don’t just have to manage their own website’s online shop, but several shops at the same time.

Managing different product ranges, updating prices, adjusting delivery costs to local markets, and displaying tailored offers for public holidays only celebrated in certain regions are a logistical headache for shop owners. The solution: multi-store tools as a central management hub.

Advantages of multi-store e-commerce

Wholesalers in particular cover a broad spectrum of products that appeal to many different target groups. Multi-shop solutions provide a central backend for managing various sub-shops. Changes can be applied to individual shop pages if needed, whether product range additions, price adjustments, or special offers. Multichannel solutions are also multilingual, thus optimizing international sales.

Depending on the shop system and customer needs, there are numerous features available for both small and big businesses to build a strong multi-store platform that meets their specific requirements.

Effective e-commerce thanks to multi-store systems

Having a small online shop on your website is not enough to keep up with the competition today. To make yourself more visible and optimally reach a wide range of target groups, you need a comprehensive web shop system that reflects the uniqueness of your brand. Our guide explores the various multi-store solutions on the market and the helpful features they offer. We also present five important multi-store providers that should be on your radar.

Launch your online shop in a multi-store format now!