Digital leadership in the new world of work and AI era

The AI revolution is transforming business processes and communications at breakneck speed, meaning that managers face the huge challenge of leading their teams into a new era of work. So, how does digital leadership work in the age of AI?

Digital leadership: a young man in a suit is standing in front of a futuristic portal.
Image: © blacksalmon / AdobeStock

What tasks is the AI transformation creating for leaders?

After a year and a half of generally testing AI tools, it’s clear that their potential for business seems to know no bounds. In ways that were previously beyond their imagination, companies can now optimize and speed up their processes, expand their portfolio of products and services, and carve out a new position for themselves on the market. For a business to successfully achieve this transformation and pave the way to the new AI era, it needs to implement the new technology quickly and in a carefully considered way – and the whole team has to be on board.

Leadership in the digital era means defining the right framework for digital teamwork, while taking social aspects into account.

In the blink of an eye, AI is completely redefining how many companies operate. What some employees see as exciting can cause uncertainty among others. For many, the workflow they’ve been accustomed to is changing, and AI tools are automating entire work processes that humans used to take care of. Countless companies – and thus their teams – face the additional challenge of getting to grips with these new technologies as quickly as possible and maybe also adopting a new corporate strategy in order to stay ahead of the competition. Steering and overseeing this complex transformation process requires a smart and modern leadership style.

The future of business leadership is digital

Another challenge is that the new world of work is increasingly gaining ground. Teams are working together in a digital and decentralized form and communicating via a wide range of channels. As a result, managers need to convey their message in a way that has an impact in the digital world and speaks to their whole team. That takes skill.

So, how can leaders drive their company’s AI transformation forward and convince their team to join them along the path to an AI-shaped future? And how can using AI in human resource management help them overcome this task?

Our DMEXCO whitepaper explores what digital leadership is all about in the new world of work and AI era. Carsten Rasner, Managing Director of the German Association for the Digital Economy (BVDW), also provides key insights into the topic.