E-Book “E-Commerce”: Trends, Topics and Developments
Exciting stories about conversational, mobile and social commerce as well as entering foreign markets, payment and logistics, and legal challenges in e-commerce.
03.07.2019
The importance of an emotional connection to the consumer
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
Shout out II – For more female Empowerment
DMEXCO creates space for more female power in digital business.
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
Shout out I – For more female Empowerment
It's time to increase the visibility of "female power" in the digital economy.
Future Park: The perfect stage for growing start-ups at DMEXCO
E-learning solutions, feedback culture and rapid prototyping are just a few of the start-up approaches that will be presented to potential business partners and customers on two days in Cologne.
8 tips for optimizing your trade fair presentation
Several things should be considered before, during and after the trade fair to ensure the event is a success for your company.
25.06.2019
How investors and start-ups find each other
Financing is still one of the biggest challenges for start-ups. Here's a look at how to make an impressive pitch for investors.
Start-up atlas of Germany
Where is it worth launching a company and investing?
19.06.2019
7 start-up myths undergo a reality check
Start-ups are often either idealized or demonized. The truth is usually somewhere in between. We spoke with Nico Lumma and Christoph Hüning from start-up partner Next Media Accelerator about common myths.
18.06.2019