With the motto “Setting new priorities”, DMEXCO is inviting its community to come together with all market participants this year and jointly discuss and define priorities for the future. Which topics are important and what new directions does the industry need to take? Equality, education, diversity, climate change, and sustainability are just a few of the topics that will be discussed by bright minds in the international marketing, media and digital industry, including Maryam Banikarim (CMO, Nextdoor), Daniela Bojahr (Senior Vice President, Statista), Dr. Salima Douven (Global Head of Innovation & Incubation, Henkel dx), Mascha Driessen (Regional Vice President Continental Europe, Microsoft), Michelle Klein (Vice President, Global Customer and Business Marketing, Facebook), Rosa Markarian (Head of Global Sales Training & Enablement, Amazon), Cameron McLean (SVP Europe and Australia Enterprise and Growth Markets, PayPal), Evgeniya Naumova (Vice President of the Global Sales Network, Kaspersky), Lindsay Nelson (Chief Experience & Brand Officer, Tripadvisor), Dr. Jannika Bock (Director Client Solutions Central Europe, Google), Jacqueline Routier (EMEA Marketing Lead, Facebook), and Maria von Scheel-Plessen (Global Head of Media & Advertising, Montblanc).
Along with innovative ideas on topics such as blockchain, AI, cybersecurity, and data analytics, speakers from across the world will present their solutions related to cookieless targeting, content marketing, and e-commerce. In keeping with the DMEXCO @home motto “Setting new priorities”, participants can also look forward to presentations on diversity, leadership, and new work. Presenters include Stuart Bruce, CEO and founder of LGBTIQ+ social business Uhlala, MJ De Palma, Head of Multicultural & Inclusive Marketing at Microsoft, and Thy-Diep Ta, co-founder and Chief Well-Being Officer at the Mindful Coaching Academy.
Ticket prices start from 39 euros and are on sale now
This year, there will be two types of ticket for DMEXCO @home: the Standard ticket for 39 euros and the Premium ticket for 99 euros. Both tickets give participants unlimited access to networking, as well as to the conference content and all DMEXCO features. The video-on-demand platform with all the presentations and masterclasses will also be available for both ticket types. Standard ticket holders will only have access for three months after the event, however, while Premium ticket holders will be able to access the recorded content from DMEXCO @home for a full year on the platform. They will also get a discount of 20% on a Premium ticket for the hybrid DMEXCO 2022 event. Tickets are available here.
New features on the DMEXCO platform available earlier than expected
Participants will be able to try out many of the new features on the DMEXCO platform at the “MarTech Trends 2021” digital conference on August 11 and 12, 2021. Organized by marketing-BÖRSE, this conference features a wide range of speakers from the digital industry and will be the first test event to use the new platform. The focus will be on marketing technologies, new tools, and best cases. Designed as a community solution, the digital platform will be hosted by DMEXCO, so that participants can create their profile now and then use it at DMEXCO @home as well. The networking tools are also ready and waiting for the community to use.
“Our DMEXCO conference is just as diverse as the industry itself; we have moved on from simply focusing on hard facts like marketing trends or new technologies. Sustainability, diversity, and new work are topics that affect all industries – and ours in particular. As digital experts, this allows us to lay the foundation that we need to keep developing our economy and our society. We are moving toward an open, digitalized world”, says Dr. Dominik Matyka, Chief Advisor at DMEXCO.
DMEXCO is Europe’s leading digital marketing & tech event. We are the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value.
In Cologne and online, we set the benchmark as a network and business platform for the digital economy. Decision-makers continue to educate themselves and be inspired, make contacts, and conclude deals. DMEXCO — where tomorrow’s digital business happens today. DMEXCO 2021 will take place on September 7 and 8, 2021.
The German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.