There’s life in the old dog yet: e-mail marketing of the future

E-mail marketing and newsletters have long been declared dead. But the reality is very different.

Asian woman hand using mobile phone with e-mail application, Concept email and newsletter

Surveys and studies show that e-mailing is still one of the most effective advertising tools. Especially in e-commerce, e-mails and newsletters have become indispensable.

This is mainly due to the fact that the return on investment is significantly higher than with other marketing activities. E-mail marketing also helps to win leads and, later in the customer journey, to retain customers.

It is true, however, that email marketing siloed from other channels often achieves poor results. And that automation and personalization must be better used. This not only saves time, but also enables far more relevant marketing that resonates with users.

DMEXCO exhibitor Leanplum reveals that email alone is effective at driving forty percent more weekly sessions for mobile apps. And when marketers combine their email efforts with other channels, the impact is even more pronounced: email plus push notifications bring three times more users back into the app.

The e-book “Not Your Grandma’s Email – The Transformation of Email in a Mobile World” is available as a free download.

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