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AI in marketing: From the user to the personality
We are permanently online and leaving a digital footprint. How digital marketing benefits from data.
04.09.2018
“Technology trends are fast and unstoppable”
Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.
03.09.2018
Retail’s best concepts
As CEO of Saferock, Shah Karim advises retailers worldwide. Read about his favorite strategies here.
03.09.2018
What makes a successful digital leader
It is not just about technology and software, but above all about a new kind of management.
31.08.2018
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.
30.08.2018
The Art of Digital Advertising
Why the industry is well underway, and how esthetics and courage help braving it.
29.08.2018
Voice SEO: How voice assistants are changing marketing
Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.
28.08.2018
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
27.08.2018
