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MAD//Fest x DMEXCO @home release Content Partnership

DMEXCO @home integrates the UK creative festival MAD//Fest into its programme this year. On their own streaming channel, the Brits will offer three hours a day of keynotes, networking and entertainment - free of charge for all DMEXCO @home participants.
August 12, 2020
MAD//Fest will be enriching DMEXCO @home. In an interview, Dan Brain, co-founder of the British festival, gives us a taste of what we can expect.

The programme of the “MAD//Fest x DMEXCO @home” runs for three hours each on September 23 and 24 and is an exciting mix of different content formats: More than 50 international companies and digital experts will present their ideas and market solutions in 180 seconds and will be there to answer questions afterwards. The presentations will be streamed live and are free of charge to all participants of DMEXCO @home. In a digital pub atmosphere there will also be live entertainment such as DJ sets and gaming offers as well as numerous networking opportunities.

The marketing, advertising and disruption festival MAD//Fest was launched in 2018 and has since become a household name in the digital industry. Its partners so far have included major tech and digital companies such as Google, Twitch, TikTok, Snapchat and Amazon Advertising. The festival facilitates networking, discovery and innovation in a relaxed atmosphere. In 2019, MAD//Fest was named the UK’s top networking event at the UK Conference Awards and was praised for “off-the-scale innovation”.

DMEXCO’s event-in-event strategy, which has proven its worth over the past years, will be continued digitally this year.

“We are very happy about the interesting input of MAD//Fest, which perfectly complements the DMEXCO @home programme. It will not be the only event-in-event we are hosting this year. Digital only gives us great opportunities to continue and expand our platform strategy,” says Thomas Mosch, Director Conference of DMEXCO.

Ian Houghton, Co-Founder & Commercial Director of MAD//Fest, adds: “Our partnership is perhaps the best thing for UK-German relations since Jürgen Klopp came to Liverpool. DMEXCO is a must in the calendar of events. We look forward to bringing together the international significance of DMEXCO with the special character of our MAD//Fest”.

Dr. Dominik Matyka, Chief Advisor of DMEXCO, adds: “The cooperation with MAD//Fest is a very exciting collaboration and the start for further partnerships. The digital DMEXCO @home enables us to expand our network both nationally and internationally”.


Tickets for DMEXCO @home cost 99 EUR and are available in our online ticket shop at

Image material for DMEXCO is available online at

Further information on the MAD//Fest:



DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Having brought together 38,000 visitors, around 1,000 exhibitors, and more than 700 speakers from around the world in 2019 for a one-of-a-kind event in Cologne. DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions. DMEXCO — where tomorrow’s digital business happens today.

The German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and the owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.

DMEXCO 2020 will be held online as DMEXCO @home on September 23 and 24, 2020. Information, along with photos, videos and original audio clips from DMEXCO 2019, can all be found at,,, and