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Final countdown: the last news prior to DMEXCO 2018

In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.
September 7, 2018

 

Have I told you lately… – DMEXCO Party with I LOVE ENGTANZ

 

It has already become a real cult event in Berlin and will now be making its first guest appearance in Cologne: The official DMEXCO party on the first evening (starting September 12 at 8:30 p.m.) will be held in 2018 under the motto “DMEXCO meets I LOVE ENGTANZ”. This “love invasion” powered by PICKNICK BERLIN with its legendary format I LOVE ENGTANZ and a mix of love songs and hip hop/R&B will heat up the unique location of Wolkenburg. Heart-shaped balloons, disco balls and confetti will create the perfect atmosphere for Bonnie Tyler, Robbie Williams and more. Tickets are available for €119 at https://dmexco.com/tickets/.

 

More DMEXCO 2018 speaker highlights

 

Other speaker highlights await the visitors of DMEXCO 2018: Nelson Mandela’s grandson Kweku Mandela will be speaking with United Nations Advisor Claudia Romo Edelman at the exclusive VIP Opening Party on the eve of the Conference and Expo in Cologne’s top location Flora. The media experts will be discussing what each individual has to contribute in order to make a difference together. On the Congress Stage on September 13 at 11:40 a.m., host Jan Böhmermann will be talking with Michael Krause from Spotify about the podcast hype and the future of the media format. The DMEXCO 2018 schedule will be over 250 hours long. Of these, 48 percent will be international speakers and 33 percent (10% more than in 2017) will be women.

 

Start-up competitions – the finalists

 

Start-ups exhibiting in the Start-up Village had the opportunity to apply for “The DMEXCO & Unilever Foundry Start-up Hatch” until September 5. In the second start-up competition at DMEXCO, the “SevenVentures Pitch Day”, the four semi-finalists have already been selected. The organic baby food producer Yamo, low-carb pasta producer Edamama, the automotive service online marketplace Caroobi and online therapy course provider Selfapy will be proceeding to the final. They are competing for three million euros in TV advertising money, an online advertising volume of 200,000 euros and a TV commercial production of 30,000 euros, as well as a mentoring program from Procter & Gamble.

 

The two finalists will appear live in front of a panel of industry stakeholders and experts on the DMEXCO Debate Stage on September 12. This year’s panel will include entrepreneur, founder and former tennis professional, Michael Stich, Managing Director Sales at Procter & Gamble DACH, Astrid Teckentrup, and the two SevenVentures Managing Directors, Eun-Kyung Park and Florian Pauthner, who will jointly evaluate the presentations of the start-ups as a team of two. The 7VPD will again be moderated by Steven Gätjen.

 

Over 150 start-ups from more than 20 countries from Korea to Norway are participating in DMEXCO 2018. As part of the BVDW Guided Tours, the “Start-up Hero Tours” provide insights into the latest trends on a wide variety of topics.

 

DMEXCO EXPO – the new World of Agencies

 

The World of Agencies is celebrating its premiere at DMEXCO 2018. In this exclusive hub for agencies as well as their new and existing customers, small and medium-sized agencies have the opportunity to exhibit in an attractive setting at the Expo. Exhibitors include Collabary by Zalando, Echte Liebe, madvertise media and nayoki. On the stage of the World of Agencies Expo area in Hall 8, exhibiting agencies will be presenting their case studies and best practices.

 

DMEXCO podcast, live stream and social media

 

In addition to numerous top speakers and global brands, DMEXCO also offers extensive service offerings. Due to the enormous popularity of the seminars in recent years, DMEXCO 2018 will be streaming live from two seminar rooms all day long on September 12 and 13. In addition, a new episode of the “DMEXCO podcast – powered by RMS LIVE!” will be recorded at DMEXCO on September 12 from 11:00 to 11.30 a.m. Interview guest Rajeev Goel, CEO & Co-Founder of Pubmatic, will be talking live with Dr. Katja Nettesheim at the RMS stand. On September 13 from 1:15 to 1:45 p.m., the podcast will present Thomas Koch, CEO TKD MEDIA, and Alexander Wunschel.

 

The DMEXCO social media team will be accompanying exhibitors and visitors starting Tuesday afternoon with #DMEXCO18. Facebook (facebook.com/DMEXCO/) will present the highlights of the Expo and Conference, while Twitter (twitter.com/DMEXCO) provides orientation and service. Those who want to remain entirely up to date, can follow the stories on Instagram: https://www.instagram.com/dmexco/.

 

Free travel to and from DMEXCO

 

To transport the 40,000 or so expected visitors to and from the Koelnmesse exhibition grounds, free shuttle buses will be providing services to Cologne/Bonn Airport and Cologne’s major hotels for the first time this year. All visitors to DMEXCO will also receive a travel voucher with their e-ticket. This allows them to use Cologne’s public transport system (VRS – Verkehrsbund Rhein-Sieg) free of charge.

 

 

BVDW study on artificial intelligence in companies

 

The BVDW will be presenting exclusive results of a study on the importance of artificial intelligence in companies and the current market figures of the digital advertising market at the press breakfast at the start of DMEXCO on September 12 at 8:30 a.m. Journalists are cordially invited to the press breakfast.

 

About DMEXCO

DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Bringing together 40,000 visitors, 1,000+ exhibitors, and 550 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions. DMEXCO — where tomorrow’s digital business happens today.

The German Association for the Digital Economy (BVDW e.V.) — with special participation from the Circle of Online Marketers (OVK) — is the ideational and professional partner of DMEXCO and the owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.

DMEXCO 2018 will be held in Cologne on September 12 & 13, 2018. You can find all the information about DMEXCO 2017, as well as photos, stories, events and the podcast, at http://dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

 

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