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2021 advertising spending: social media, search engines, and audio and video platforms keep on growing
The advertising spending of marketers is continuing to become increasingly digital and is shifting toward the big platforms – those were the findings of a survey DMEXCO conducted among its community. Budgets are mainly being set aside for search engines, social media channels, editorial content websites, and audio and video platforms. Surprisingly, traditional channels such as TV and radio are also still proving popular.
DMEXCO meets Digital X on September 7 and 8, 2021, in Cologne
DMEXCO, Europe’s leading digital marketing & tech event, and Digital X, Europe’s leading digitalization initiative launched by Deutsche Telekom, will share the stage for the first time in 2021 at the Koelnmesse exhibition center. Digital X explores issues surrounding the digital transformation, while DMEXCO’s main focus is on digital marketing. In this respect, digital topics and relevant target groups will be closely merged and September will see Cologne becoming more of a hotspot for everything digital than ever before. More details on the exact setup of the two events will be released in June.
Setting new priorities: the motto of DMEXCO 2021
What will the world look like after Covid? How can we actively help shape it? What role does digitalization play in this? What priorities do we want and need to define for the future? With the #SettingNewPriorities motto, DMEXCO 2021 aims to discuss all these questions with its community and come up with real solutions for a post-Covid world.
Jan Garnefeld appointed as new Director of Sales & Operations at DMEXCO
As the new Director of Sales & Operations with effect from February, Jan Garnefeld, 40, will be responsible for the analog and digital trade show business of DMEXCO, Europe’s leading digital marketing and tech event. He will be taking over from Dr. Christoph Menke-Salz, who started a new position as Sports Director of the German Hockey Federation in January 2021.
DMEXCO 2021 will take place on September 7 and 8
The date for DMEXCO 2021 has changed: It will take place next year on September 7 and 8 in Cologne. The event was originally planned for September 22 and 23, 2021. The reason for the date shift: due to the coronavirus pandemic new date options in the Koelnmesse trade fair calendar became available for the event.