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DMEXCO Day 2: Satisfied faces everywhere

The second Expo and Conference day had a lot to offer. An overview including the first balance.
By Katharina Nottmeier September 14, 2018
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Despite yesterday’s booth parties and several sold-out parties – including the Engtanz Party in the Wolkenburg – the halls of Koelnmesse were already filled in the morning with well-oriented and determined crowds of visitors. They use the day to get informed and inspired, to network and to do business.

The first highlight of the day was right at the start of the event on the Congress Stage. Racing driver and investor Nico Rosberg filled the entire series with his lecture “From Formula1 Champion to a Digital Platform” and thrilled the almost 1,600 listeners with statements such as: “Technology is innovation. I believe that sustainable technologies will have a big impact on all of our lives”.

At noon we continued with German celebrities. Together with Michael Krause from Spotify, Jan Böhmermann gave insights into the world’s most successful podcast: “The podcast thrives on how we work together. In the beginning there were no editorial structures. We are in total pioneer work.”

Dialogue, inspiration and business

At the Expo, the market leaders, global players and newcomers made it possible to experience all facets of digital marketing, media and commerce. Just two days were enough to capture them completely. Here is just a selection of our “Best Experiences”:

Exhibitor Marketo staged his “Fearless Marketing” and drew booth visitors into a truly dizzying VR installation. They had similar virtual sensory experiences in the – nomen est omen – World of Experience.

One world further on, in the World of Agencies, owner-managed agencies and potential customers found plenty of space and a pleasant living room atmosphere for the exchange. Special points for catering were awarded to the agency Echte Liebe, which was voted one of the “most CAREing exhibitors” by our Instagram Community. With show cooking, two other exhibitors also met the taste of the visitors: anexia with fresh Kaiserschmarrn and admitad with delicious crêpes.

Mission completed, next steps to go

In the afternoon there was a first balance with figures from the two Expo and Conference days, which we would like to spoil a bit at this point. After all, the number of visitors clearly exceeded last year’s figures. Exhibitors responded positively to the high visitor frequency and fully booked appointment calendars.

“For us it was a successful two days,” sums up Lucky Shareman Managing Director Björn Wenzel. “DMEXCO is the ideal place to meet decision-makers who can help us drive our business forward” confirms WeQ CEO Markus Malti. “We have had great conversations and are excited about the opportunities this has opened up for us. Lisa Gradow, Co-Founder and CPO, Usercentrics, is even “positively surprised by the many substantive questions and conversations”.

The evaluation of the social media activities around #DMEXCO18 was just as pleasing. On Twitter, Facebook, Instagram, LinkedIn, Xing and other channels, monitoring partners and exhibitors recorded over 66 percent positive mentions of Linkfluence. By comparison, the current 48 percent of a major US sporting goods provider are considered impressive and respectable.

The complete figures and evaluations will follow shortly in the official announcements. Now we breathe briefly. Tomorrow we will continue with 363 days of community and content until DMEXCO 2019.

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