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DMEXCO Survey 2-2019: Voice control, personal assistants and devices that can be operated via voice will become more important for marketers in the future. Despite its high relevance, the current DMEXCO trend survey, however, shows that the technological evolution relating to voice is only at the beginning. A possible reason is the lack of user confidence towards manufactures of smart speakers.

DMEXCO Survey 1-2019: There are many trends in digital marketing - and new ones are constantly being proclaimed. But which developments shape the daily business of marketers? The current DMEXCO trend survey shows that there are great discrepancies between the fundamental importance of a topic and its actual operational significance.

Trust plays an important role for the digital economy. Both for the industry as well as for each individual. That's why DMEXCO's motto this year is "Trust in you". A completely new app with matchmaking functions will be launched in July. The two-day ticket for DMEXCO will be available by the end of June and will cost 129 euros.

Explore the future, discover inspiring innovations! At this year's DMEXCO, visitors can experience the latest technologies in the new Future Park. Whether mixed reality, artificial intelligence or e-commerce – at the Future Park at DMEXCO everything revolves around digital trends of tomorrow. Start-ups, innovators, visionaries - they all show and find new impulses here.

Judith Kühn, Director Conference, joins the DMEXCO Board.

Number of visitors slightly higher than last year, significant rise in exhibitor satisfaction Over 1,000 exhibitors from 40 countries, more than 550 speakers and a total of 41,000 trade visitors on both days: the meeting place for all major decision-makers from the digital economy, marketing and innovation was very well attended in 2018. There were some self-critical voices from the digital economy: the central goal in both digital marketing and e-commerce is to maintain or regain the trust of users in a rapidly developing technological environment. Exhibitor satisfaction with DMEXCO itself is growing significantly. In 2019, the meeting place for all major decision-makers from the digital economy, marketing and innovation will take place in Cologne once again on September 11 and 12.

At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.

In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.

Please fasten your seatbelt: This year’s DMEXCO is starting above the clouds on September 10. Passengers on Lufthansa’s LH401 flight from John F. Kennedy International Airport New York (JFK) to Frankfurt am Main (FRA) can look forward to top-class speakers and lectures on current trends and innovations in marketing, technology and business.

More than 50 major national and international partners and sponsors are supporting DMEXCO 2018, including associations, companies and digital-related media. An overview of all partners and sponsors in 2018 can be found at dmexco.com/about#sponsors.